Bowers & Wilkins has just launched a new special edition headphone that celebrates the 60th anniversary of James Bond. The new device is the “bespoke PX8 007 Edition” B&W headphones, which carry a unique design that is inspired by the famous British spy.

Notably, the new Bowers & Wilkins PX8 007 edition headphones features a design that celebrates the Midnight Blue tuxedo worn by James Bond in 1962’s Dr. No. In other words, it is a direct homage to the beginning of the iconic character based on Ian Fleming’s spy novels. Interestingly, the collaboration between the popular film series and Bowers & Wilkins arrives as B&W just became the partner of the James Bond franchise.

While the collaboration might seem odd, music has been an iconic part of the franchise itself. You can still clearly hum the original and legendary theme song of James Bond that was created by Monty Norman. So, it is not surprising that the series partners with an audio based company that has been a known brand in the high end premium audio products segment that ranges from the luxury speakers, HiFi and Home Cinema, and even hearable devices as well.

The new PX8 007 Edition is basically the B&W PX8 wireless headphones but with a unique new design. It now features a Midnight Blue finish inspired by the dinner jacket worn by Bond in his first ever screen appearance (played by Sean Connery). The new PX8 007 model will be available on the 007Store.com and the official Bowers & Wilkins website as well and will go on sale on 19th October 2022. Being a premium special edition product it carries a hefty price tag of 799 US Dollars.

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HMD Global, the company behind the new Nokia-branded smartphones, has confirmed that it is the official mobile partner for the upcoming James Bond movie named No Time To Die. It has also been revealed that the movie will feature the company’s 5G smartphone in the hands of agents.

This announcement is quite a hype generating one given that the company is all set to launch its first 5G smartphone on 19th March at an event in London, UK. The invitation for the launch event was also in a Bond style, hinting at the collaboration.

The movie No Time To Die will feature three Nokia smartphones — Nokia 7.2, Nokia 3310 and the upcoming Nokia 5G smartphone. The company has also confirmed that the film will show Agent Nomi, played by Lashana Lynch, using the new device and taking advantage of its 5G-based features.

Further, the Finnish company has also made a new advertisement starring Lashana Lynch for the unannounced Nokia handset. The advertisement is due to be released on 8th March in which we’ll get a closer look at the device.

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Commenting regarding the association with the company, Lashana Lynch said: “My first phone was actually a Nokia 3210 when I was about 10-years-old. In retrospect, it was my smartphone of the 90s. Being able to change the buttons and faces, whilst playing Snake blew my mind! So, after seeing how much Nokia smartphones have evolved over the years from my childhood to now, it’s exciting to play Nomi who helps unveil a new smartphone for this iconic brand.”

As per the report, the tagline for the Nokia’s upcoming 5G smartphone for the Bond campaign will be “the only gadget you will ever need” and more information about the phone will be revealed on 19th March, when it will go official.

The film No Time To Die was set to get released on 2nd April but the producers have confirmed that the release has been postponed to 2nd November because of the coronavirus outbreak.

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