A new report has just revealed interesting information related to the LATAM (Latin American) smartphone market for the year 2021. In the region, Samsung took the throne with the highest market share and a notable growth year on year.

According to Counterpoint Research, the LATAM smartphone market saw an overall growth of 13.4 percent last year over 2020. Although, this figure was still 9 percent lower than that of 2019. As per Principal Analyst Tina Lu, “Most LATAM countries saw YoY growth driven by Chinese brands entering the region and increasing competition. But Brazil’s TAM decreased YoY. With local manufacturing/assembly representing more than 80% of its smartphone volume, Brazil felt the full impact of component shortages.”

During 2021, most brands saw growth in sales volume, but some companies saw higher  growths. Samsung lead the market in 2021 and even in the fourth quarter as well. It was the leader in a number of nations, except, Argentina and Mexico. The South Korean tech giant managed to see a strong performance in Latin America despite suffering from supply shortages. Meanwhile, Motorola came second, leading in Argentina and Mexico, and seeing an impressive 39 percent growth year on year as well.

Furthermore, LG’s departure from the smartphone market also left a void in the market, especially in the entry level segment. So brands competed intensely to take advantage of LG exiting the segment. With more and more Chinese brands enter the region, the competition is also rising, so it remains to be seen how they shake up the market in the coming quarters.

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The Latin American market saw a fall of 10.3 percent year on year in the third quarter of last year. But despite the decline, Xiaomi managed to ride the recovery period following the pandemic to become the third largest smartphone brand in the market in Q4 2020.

According to a Counterpoint Research report, the drop in shipments was the least in Brazil and Peru, while the Chinese tech giant managed to achieve the top three position for the first time in the region. As per Counterpoint’s Principal Analyst Tina Lu, “Smartphone shipments in 2020 dropped 19.6%. The market suffered from a supply shortage in Q1 2020, especially in Brazil, where local manufacturers also experienced parts shortages. From the end of March and through May, most of the regional demand was halted due to broad lockdowns in most LATAM countries. The market started to recover slowly after June.”

Lu further added that the region saw a surge in online promotion events post lockdown, with events like Cyber Week and Black Friday. These events boosted sales during the fourth quarter of last year. Samsung was the most aggressive in promoting its online channels while also expanding its presence in the region. The South Korean tech giant also held the top spot in the market during the final quarter, with a market share of 36.9 percent. Meanwhile, Motorola and Xiaomi arrived second and third with 18.4 percent and 6.7 percent respectively.

However, in terms of annual market standings, Xiaomi only arrived fourth with just a 6.2 percent market share. Huawei took the third spot in the annual rankings but likely fell due to the impacts of US sanctions on its supply chain during the fourth quarter. In other words, Xiaomi might just surpass Huawei this year in the annual rankings.

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OPPO is one of the most popular and innovative smartphone markers in the world. Starting its operations in China, the company has now expanded to more countries and regions. Lately, the company has been partnering with carriers around the globe to penetrate into new markets. Yesterday, the firm announced a new strategic partnership with Latin America’s América Móvil.

With this new alliance, OPPO handsets will be made available in Mexico and other Latin American (LATAM) markets through Telcel and Claro, the subsidiaries of América Móvil. The Chinese smartphone maker considers these markets to be of greater importance in its global market development.

For those unaware, Samsung and Motorola rule the smartphone market in these regions. Chinese companies like Xiaomi and Huawei lag behind these companies though they are stronger in other markets like India and Europe.

With Huawei losing grounds due to the US ban, OPPO has a great opportunity to snatch its share not only in LATAM but also in Europe and other regions as well. But the competition is stiff from the likes of Xiaomi and other BBK brands – realme, vivo, and OnePlus.

OPPO says that it has partnered with over 80 carriers around the world. With these cooperations, it has managed to enter markets like Europe and Japan. The company plans to form more carrier partnerships in the next 1-2 years to reach more consumers.

UP NEXT: OPPO’s Next-Gen Hybrid Zoom Technology brings sharper images across all focal lengths

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