LeEco, formerly known as LeTV made its official entry in India earlier today with three important smartphones, namely Le 1S, Le Max and the Le Max Sapphire Edition. While the first two are quite aggressively priced, the Sapphire Edition will reportedly cost a lot in the country, even beating the iPhone 6S in terms of pricing.

All the three models were already announced in China, so in terms of specs, there are no surprises. Hence, let’s directly take a look at some India specific details such as pricing and availability before recapping the specifications.

First of all, the Le 1S model will be the company budget offering the country, priced aggressively at just Rs. 10,999 ($161). The phone will be available for purchase via the usual flash sale model on February 2 at 12pm. Users can register for the sale from January 20 6pm onwards until 11AM on February 2.

For a complete review of the Le 1S, check out this article.

As for the high-end Le Max model, the phone will be available for sale on Flipkart on February 16. The 64GB variant will be priced at Rs. 32,999 ($485) and the 128GB variant at Rs. 36,999 ($543).

Finally, coming to one of the costliest smartphones that you can buy in the country right now, the Le Max Sapphire Edition, it will cost you a whopping Rs. 69,999 which comes to $1027. Not cheap, but then, you get the hard to crack sapphire glass on top. The company knows that this is going to be a special product and hence, its available to buy only via invites, that too limited to a total of 1000 units.

Coming to the specs, the Le 1S features a 5.5-inch 1080p display with 3GB RAM, 32GB storage, 13MP rear camera, 5MP front shooter, aluminum body, and a 3000mAh battery. Not at all a bad deal for $161.

As for the Le Max, it comes with a powerful 2GHz Snapdragon 810 chipset with 4GB RAM, 64GB/ 128GB storage options, 21MP Sony IMX230 rear camera, 4MP Ultrapixel front camera, 6.33-inch QHD 2560 x 1440p display and a decent 3400mAh battery.

Further, the company adds that its going to invest a lot in the country this year. LeEco is currently working to build a network of around 555 service stations in India, and a large R&D center with around 1000 employees working on a number of LeEco products like TVs, smartphones and accessories.

Given that LeEco aka LeTV is actually focused on its core business of video streaming, the company has partnered with Eros Film company and live channel provider YuppTV. So, it looks like LeEco, in just one year, will build a strong presence in the country.

The post LeEco Makes Its Official Entry In India, Launches Le 1S, Le Max & Le Max Sapphire Models appeared first on Gizmochina.