LeEco’s latest Le Pro 3 flagship is yet to hit the market but is already proving to be a popular one among fans as the Chinese tech company has hinted that online reservations for the smartphone has exceeded 3.57 million in just 24 hours after it started accepting reservations for the device.

It is not certain, though, that when the actual sales of the device begins all 3.57 million persons will end up buying, but it shows the level of interest in the cheaply priced flagship smartphone. For those that are unaware, smartphones are sold in China via flash sales which are usually preceded by reservations or expression of interests in the device. Thereafter the phones are sold by intermittent flash sales. In this case, the Le Pro 3 will go on flash sales on September 28th by 10 am in China and just 500,000 units will be up for grabs for the first flash sales.

LeEco went official with the Le Pro 3 yesterday in a conference held in China with the device priding itself as one of the early birds to get the Snapdragon 821 chipset announced by Qualcomm recently. The 5.5-inch device sports a 16MP sensor at the rear featuring 0.1s PDAF, Increased Sharpness, Intelligent Beauty Mode, Gender Recognition and more, while up front, there is an 8MP shooter.

In addition, the Le Pro 3 comes in four memory variants (UFS 2.0) but unfortunately, there is no 8GB RAM model as previously rumored. There is a 4GB RAM + 32GB ROM version, a second with 4GB RAM + 64GB ROM, a higher 6GB RAM + 64GB ROM version and then a top-most version with 6GB RAM + 128GB ROM.

Read More: Le Pro 3 Official: Snapdragon 821, 6GB RAM & More!

As for the price, the base model with 4GB RAM + 32GB ROM starts at just 1799 Yuan ($270) while the 6GB RAM and 64GB ROM model carries a price tag of 1999 Yuan ($300). On the other hand, the version with 4GB RAM + 64GB ROM starts at 2499 Yuan ($375) while that with 6GB RAM + 128GB ROM starts at 2999 Yuan ($450).  The last two versions carry higher price tags because they are special editions which come with LeEco’s content services and lots more.

The post Le Pro 3 Reservations Exceed 3.57 million in just 24 hours! appeared first on Gizmochina.

Research firm IHS has come out with a controversial claim that the iPhone 7, from their estimates costs Apple just $224.80 even though Apple sells the flagship for twice that amount or more. The base version of the iPhone 7 with 32GB of built-in storage sells for $649. The Research firm took apart the iPhone’s parts and also put into consideration several factors before arriving at that damning conclusion which doesn’t include the iPhone 7 Plus.

IHS first x-rayed the cost of last year’s iPhone 6s and got an estimated production cost of about $211.50 which ordinarily suggests this year’s iPhone 7 will cost more. Considering the base storage has been ramped up from 16GB to 32GB and that could have affected the production cost. Apart from that, the new chips on the iPhone 7 could also have affected the final production cost. The A10 chip is estimated by IHS to cost $26.90, then the new display cost an estimated $43 to produce as well as the cameras coming in at $19.90 per iPhone unit.

Though Apple is not keen on discussing tear-down costs, this estimated data could indicate mounting pressure on the US-based company’s profit margin, because the cost may even be more. IHS didn’t take into consideration factors like warehousing, research and development, and marketing.

The iPhone 7 even at that is considered to carry an outrageous price tag considering its specs. Reference have been made to competitively priced flagships whose specs are at par with the iPhone 7’s. The most recent is the LeEco Le Pro 3 which despite having a Snapdragon 821 chipset and a huge 4070mAh battery, starts at 1799 Yuan ($270). The Le Pro 3 pricing highlights LeEco’s negative profit pricing strategy for devices. The company makes up for this by getting more people onto the expansive LeEco Ecosystem from where it aims to make profits when users buy contents, applications and services on their platform.

(Source)

The post iPhone 7 Estimated to Cost Apple $224.80 to Produce, Yet Starts at $649! appeared first on Gizmochina.