When LeTV was formed back in 2004, the company started as an online video company. Twelve years later and with a new name, LeEco has added phone manufacturing, smart TVs, and smart cars to their products. Now the biggest thing on their plate is their North America (United States) launch which the company says is slated for 19th of October.

We already foresaw this following the company’s acquisition of Vizio Inc., an American company known for its affordable flatscreen TVs. Back in June, the company also acquired 50 acres of land situated in Santa Clara from Yahoo for  $250 million.

Last month, the company appointed a couple of new officials. First, LeEco appointed former Senior Vice-president and Division President of Qualcomm, Rob Chandhok. Mr Chandhok joins the company as Chief Research and Development Officer for North America.

Next they appointed ex-Huawei President of Western Europe Consumer Business Group, Middle East and North Africa Consumer Business Group, Richard Ren. His new role at LeEco is as the Acting President of the company’s North America Division.

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The company has put up a teaser on its official site which hints at some of the products that may be coming to the US. The products teased include a smartphone, a smart television, smart bike and a VR headset. Seems the US might be getting the new Snapdragon 821 Le Pro 3 soon.

The event will take place in San Francisco, California at 10:00 am Pacific Time.

The post LeEco Confirms October 19 for US Launch appeared first on Gizmochina.

Chinese smartphone maker LeEco, formerly known as LeTV will start selling phones, televisions and other gadgets in the US market sometime soon, an internal memo from Jia Yueting LeEco’s CEO indicates.

This is coming on the heels of news that the Beijing-based online video company, who runs a business model which is similar to American company NetFlix’s, has completed the acquisition of a 50-acre development site in the Silicon Valley from internet giant Yahoo. It hopes to build its North America headquarters on the property to accommodate thousands of staffs.

According to the internal memo, billionaire-owner Jia Yueting informed staffs that LeEco is preparing for an official launch of its product in the US market within the next three months.  The company, which made its start in online video streaming, is looking to sell their own music content, smartphones, Smart TVs and video streaming services in the United States.

LeEco is virtually unknown in the U.S, even though it’s been a significant player in China for some time. Originally launched in 2004 as an online video service, it quickly became one of the largest video platforms in the country, where it now streams a catalog of some 5,000 movies and 100,000 TV show episodes.

The company also started selling Smart TVs and streaming boxes, and last year, LeEco which still carry the LeTV brand in its products, also began selling smartphones in China.

The company is poised to take on giants Apple and Tesla in the video streaming market with entertainment content made by its movie-production unit Le Vision Pictures and local partners.

Already, LeEco has a film under production titled The Great Wall, a story centered on the construction of the Great Wall of China and strategically, the film stars Hollywood A-list actor Matt Damon.

Another crucial part of LeEco’s foray into the US market is Faraday Future, an electric-car start up that it entered into partnership with. LeEco funds the start-up and the company plans to set up a research lab in the Silicon Valley headquarters where it hopes to explore technologies in artificial intelligence, autonomous driving and virtual reality, according to the memo.

(Source)

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