How about getting a Tesla Model S for $500? That sounds downright ridiculous I know, but Tesla has a Model S for kids which sells for around that amount. The popularity of the kids’ version is no doubt buoyed by the real Model S. That is the sort of marketing Lego intends to explore with its latest product – a folding tablet. Oh well, not a real tablet but a pop-up storybook. 

The “tablet” is dubbed Lego Fold but in reality, there is nothing to portray it as an electronic gadget. The past few weeks in the tech sphere have been dominated by foldable phones. Samsung first announced its own Galaxy Fold and not long after, Huawei came out with the Mate X. Lego, which manufactures toy building blocks, yesterday tweeted about the launch of its own Lego fold which is a 5-inch cover display that unfolds into an 11-inch pop-up storybook. The brand even teased that the storybook provides endless creative play that never runs out of battery. That isn’t because it packs a big battery but it doesn’t use a battery.

A stunning 5-inch cover display unfolds into an 11-inch pop-up story book. For endless creative play that never runs out of battery. pic.twitter.com/yodboV2aEK

— LEGO (@LEGO_Group) March 4, 2019

Read Also: Xiaomi foldable smartphone’s 3D renders showcases the double folding design

The Lego Fold comes with a price tag of just $69.99, way less than the $2,000 price tag for the Galaxy Fold. That is clear because this is just a toy made from ABS plastic and nothing more. The marketing strategy only shows the growing popularity of the Galaxy Fold and other upcoming foldable phones.

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