B by Lenskart opens its AI camera smartglasses platform to Indian developers

Anvinraj Valiyathara — Fri, 07 Nov 2025 02:20:46 +0000

Lenskart has revealed fresh details about its upcoming AI camera smartglasses called B by Lenskart. The company has informed developers that the device will soon be open for integration, and early information highlights features such as an AI assistant and a built-in camera. The brand is positioning the product as part of a broader shift towards wearable technology in India, and the following sections cover everything the company has shared so far.

B by Lenskart key features

B by Lenskart

According to the company, B by Lenskart is being developed as a lightweight, everyday pair of smartglasses with AI capabilities at its core. Designed for day-long comfort, the frame weighs about 40 grams, which makes it significantly lighter than many international alternatives. The glasses run on Qualcomm’s Snapdragon AR1 Gen 1 platform, which is the same chipset seen in several advanced AR wearables globally.

A Sony camera is fitted into the frame to enable hands-free photo and video capture. The AI assistant is powered by Gemini 2.5 Live and supports features such as conversational interactions, live translation, well-being feedback, hands-free UPI transactions and more.

Lenskart’s wider strategy for B includes working closely with consumer app developers. Categories such as food delivery, fitness and entertainment are expected to benefit from integrations, turning the glasses into a multipurpose everyday device. The company’s investments in XR and AI technologies also reflect a long-term plan to build a homegrown wearables ecosystem.

B by Lenskart price and availability

The company has confirmed that B by Lenskart is expected to launch in India by the end of December 2025. Pricing is yet to be announced, but given Lenskart’s positioning and retail strengths across India, the glasses are expected to reach both online and offline channels.

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The post B by Lenskart opens its AI camera smartglasses platform to Indian developers appeared first on Gizmochina.

Lenskart launches Phonic, its first handsfree audio eyewear

Anvinraj Valiyathara — Tue, 04 Feb 2025 06:56:54 +0000

Lenskart has launched Phonic, its innovative audio eyewear designed to seamlessly blend style and technology. It allows users to stay engaged with their surroundings while managing calls, music, and voice commands effortlessly. It blends advanced Bluetooth audio with stylish eyewear, catering to professionals, commuters, and multitaskers. Read on to know more about what makes Phonic a standout addition to wearable tech.

Lenskart Phonic key features

Lenskart Phonic

Phonic combines Bluetooth audio with lightweight eyewear, offering a hands-free experience for calls, music, and voice commands. It provides up to 7 hours of playtime, ensuring all-day connectivity for work or leisure. The eyewear supports voice assistants on Android and iOS, enabling users to send messages, check schedules, and control music using simple commands.

Designed for versatility, Phonic frames can be customized with prescription lenses or sunglasses, catering to both professional and casual needs. It is equipped with smart button controls for easy navigation, allowing users to switch functions with a single click.

When it comes to durability, the Phonic offers an IPX4 rated water-resistance. It comes in two design options, such as Navigator and Hustlr.

Lenskart Phonic price in India, availability

Lenskart Phonic

Priced at Rs 4,000, Phonic offers an affordable entry into audio-enabled eyewear. It is available online on Lenskart’s website and in select offline stores across India. The eyewear comes in two color options: Shiny Blue and Matte Black, with the option to customize lenses as per individual preferences.