LG is expected to launch an affordable 5G handset later this year. In their Q2 2020 earnings report, the company talked about strengthening its ODM strategy and released a device that can be available to a larger market.

The Q2 2020 financial report revealed that the South Korean tech giant has been noticeably affected by the Coronavirus pandemic. LG smartphone sales dropped by 19 percent year on year but grew 31 percent quarter on quarter after supply chains stabilized and lockdown measures eased, especially in markets like the US and Europe. The launch of the LG Velvet also helped bump sales during this period.

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According to an LG official, the company’s Mobile Communications division (smartphones) is working on improving the profitability of its business and become more competitive in the current market. This arrived after the official was asked regarding a possible release of a $100 or even $200 5G smartphone ahead of its competitors in markets like the US or China.

Furthermore, LG is already in talks with chipmakers and ODMs to bring 5G handset to the mass market and plans on being the first brand to do so. This would help boost 5G enabled devices since its price of entry is around a budget 4G phone. The company is also looking to launch an affordable 5G device in markets like South Korea and the US in the second half of 2020, although, an exact launch date is unknown.

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As the 5G technology is set to go mainstream this year, many smartphone manufacturers have already announced that they are working on developing devices which are 5G-compatible. While Samsung and OnePlus are said to be among the first companies to launch a 5G-enabled smartphone, LG is not far behind. The South Korean company is also working on a 5G smartphone which will be launched later this year.

LG Electronics has already scheduled a launch event on 24th February in Barcelona, a day before the Mobile World Congress officially kicks-off. Now, the company has revealed that it will launch its 5G smartphone at CCIB in Barcelona on 24th February.

Right after the launch, the LG 5G smartphone will also be showcased during the Mobile World Congress (MWC 2019) from 25th February to 28th February in Barcelona. The company is also looking to partner with major network operators, especially in Korea, North America, and Europe where 5G service is scheduled to be commercially available later this year.

The smartphone will be powered by Qualcomm’s latest Snapdragon 855 processor, which is claimed to offer 45 percent better performance. It will also come with a ‘Vapor Chamber’ which is 2.7 times bigger heat pipe (heatsink) than the one in LG V40 ThinQ and the liquid is also more than double the amount. Further, the phone is confirmed to pack 4,000mAh battery and we expect it to have fast charging support.

Despite the company raking up huge losses, the South Korean company believes that things will get better. The company’s hope lies on the 5G revolution. Earlier, president of LG’s mobile division, Hwang Jeong-Hwan, said that LG is one of three manufacturers ready to launch a 5G-ready smartphone when 5G roll-out begins.

A handset launch roadmap from LG reveals that the LG G8 won’t be the company’s first 5G smartphone. The company will be launching its 5G smartphone under new branding. This will enable the company to position the device appropriately and design a targeted marking campaign.

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The company believes that the headstart in the 5G market should increase the company’s sales in the first half of 2019. LG already has a contract with Sprint which will see it release the carrier’s first 5G “shiny and distinct” smartphone in the first half of 2019. Apart from LG, smartphone manufacturers including Samsung, OnePlus, Xiaomi, and Oppo among others are set to launch their 5G-compatible smartphones later this year.

(Source)

The post LG 5G smartphone to launch next month; packs Snapdragon 855 SoC and 4,000mAh battery appeared first on Gizmochina.

5G technology is set to go mainstream this year and many smartphone manufacturers have already announced that they are working on developing devices which are 5G-compatible.

While Samsung and OnePlus are said to be among the first companies to launch a 5G-enabled smartphone, LG is not far behind. The South Korean company is also working on a 5G smartphone which will be launched later this year.

A handset launch roadmap from LG reveals that the LG G8 won’t be the company’s first 5G smartphone. The company will be launching its 5G smartphone under new branding. This will enable the company to position the device appropriately and design a targeted marking campaign.

While an earlier report claimed that the LG will launch its 5G smartphone in South Korea and the United States in May 2019, a new product launch roadmap suggests that the device could get launch a month or two earlier than expected.

Despite the company raking up huge losses, it believes things will get better. The company is hope lies on the 5G revolution. Earlier, president of LG’s mobile division, Hwang Jeong-Hwan, said that LG is one of three manufacturers ready to launch a 5G-ready smartphone when 5G roll-out begins.

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The company believes that the headstart in the 5G market should increase the company’s sales in the first half of 2019. The company already has a contract with Sprint which will see it release the carrier’s first 5G “shiny and distinct” smartphone in the first half of 2019. It is already in talks with other network carriers in South Korea, Europe and the United States for its 5G handset.

The post LG to reportedly launch its 5G smartphone under new branding appeared first on Gizmochina.