At CES 2018, LG had showcased a futuristic TV which could be rolled up. Now, according to an interview at CES 2020, the roll-up TV will be available this very year (2020) and could go for a hefty price of $60,000 or roughly 416,352 Yuan.

The rollable TV from LG is a 65 inch 4K television which features the company’s OLED panel. As the name suggests, the TV’s display rolls up and hides into the base when not in use. The Signature OLED TV R supports Alexa voice assistant that enables certain voice controls alongside LG’s webOS integration. Notably, the display can extend to its full height in just about 10 seconds but can also be raised and rest at any desired height.

For connectivity, All the ports found in conventional TVs can be found on the rear of the device, including HDMI 2.1. The TV is also equipped with a 100-watt Dolby Atmos speaker systems which are functional even when the display is rolled up.

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According to LG, no quality is lost with the flexible display over conventional rigid screen panels. Furthermore, the TV is reportedly tested for a total of 50,000 rolls which translates to about 68 years of sliding up and down once a day; or about three years of rolling up and down every hour a day, 365 days a year. Unfortunately, the spectacular TV is still too soon for its age as the price tag ensures that only the rich enthusiasts or commercial enterprises can afford its supposed price tag.

Although the pricing has not been officially announced for the US market, LG’s home entertainment marketing head, J.S Lee, quoted the sum of 60,000 US Dollars in an interview. Lastly, the LG Signature OLED TV R is expected to start shipping in the second or third quarter of 2020.

For more coverage of CES 2020 launches and events, click here.

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At the Consumer Electronics Show (CES) 2018 tech expo, LG had displayed a prototype of 65-inch OLED roll-up 4K TV. At that time, the South Korean company did not confirm on the price and availability of the device. At the ongoing CES 2019, LG showcased the consumer version of its 65-inch roll-up TV. Also, the company not only confirmed the “Signature OLED TV R” the product name for the 65-inch roll-up TV, but also revealed that it will be available for purchase later this year.

The 65-inch OLED screen of the newly unveiled LG TV can roll into and unroll from a base stand which functions as a sound bar. Whenever the TV is not in use, the screen can automatically roll down. The sound bar includes 100-watt Dolby Atmos speaker. The display can be rolled up to desired height for viewing photos or to use it as a smart hub for smart devices. It takes only 10 seconds for the screen to rise up completely.

The TV runs on LG’s webOS which is integrated with Google Assistant. The South Korean company will be adding support for Amazon Alexa later this year. For convenient playback and mirroring, LG will be adding support for AirPlay 2 by Apple. All the ports including HDMI 2.1 are located on the rear side of the phone. The South Korean company claims that its roll-up OLED TV offers the same picture quality, viewing angles and deep blacks as its standard OLED sets.

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LG Signature OLED TV R will be available for buying in the U.S. before the end of the year. The company is yet to confirm on its price and the exact release timeframe. However, it is very likely to arrive with an expensive price tag.

For more CES 2019 coverage, checkout this link

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