A few days back, Meizu announced the return of its ‘mblu’ brand, which is commonly known as ‘Blue Charm’. Yesterday, Mblu debuted its own sub-brand called ‘lifeme’. Let’s take a look at what’s this new brand is all about.

During the earlier days of Meizu, the Mblu brand was all about smartphones and related accessories. But this time, the company is taking a different approach.

As per the official announcement on Weibo, the resurrected Mblu brand will focus on creating high-quality lifestyle products for the youth. These products will be sold under a new brand called Lifeme.

Meizu’s sub-brand has even revealed the first batch of Lifeme products. They are as listed below.

• Lifeme BTS30 Bluetooth Speaker
• Lifeme BTS10 Bluetooth Speaker
• Lifeme Hand Warmer + Power Bank
• Lifeme Pearwood Umbrella
• Lifeme Leather Power Bank
• Lifeme Backpack

We think that Mblu will be introducing more products as Lifeme brand grows gradually. That’s because, in July, Meizu created Mblu Weibo accounts for tablets, smartwatches, TVs, and routers. The new Mblu might operate like realme TechLife, which also has a sub-brand called DIZO.

That said, although Mblu confirmed the products that it will be launching first, it is yet to reveal when they will be hitting the markets.

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