Logitech recently introduced the Brio 100 webcam in international markets. Featuring 1080P resolution and RightLight technology for 50% brighter video calls, the new model has caught attention. But here’s the catch: China’s Brio 90 seems to be the same webcam, just with a different name.

It seems like Logitech is rebranding its old Brio 90 series

Logitech’s China website reveals that the Brio 90 shares the Brio 100’s key specs—Full HD 1080p resolution and RightLight brightness enhancement. The Brio 90 is also offered in three colors: pearl white, rose pink, and graphite black. However, the price is still unknown for both models.

In terms of size and weight, the two models are identical. They measure 31.91 mm in height, 72.91 mm in width, and 66.64 mm in depth, weighing a mere 75 grams. Each comes with a 1.5-meter cable for easy placement.

The striking similarities between the Brio 100 and Brio 90 raise questions about Logitech’s marketing strategy. Are they simply rebranding a product for different geographic markets, or are there subtle differences yet to be announced?

For consumers, the main takeaway is that these two webcams seem to offer the same features. As the tech community waits for more details, including pricing, one thing is clear: whether you’re shopping for a Brio 100 (Amazon US listing) or a Brio 90 (Amazon), you’ll likely end up with similar performance.

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During the pandemic, the volume of video calls over a Work-from-home setting increased drastically. Millions of people started using webcams from the comfort of their homes to communicate with their teams. Logitech is a leading manufacturer in the webcam sector, and the company recently unveiled its Brio 300 series webcams, providing a substantial upgrade for remote workers.

The Brio 300 series is advertised as being compact and capable. Logitech claims to have surveyed more than 3000 remote workers. Based on their surveys, they have focused on improving lighting conditions and sound input quality for their new series of webcams. The Brio 300 series is equipped with plug-and-play functionality, Full-HD 1080p resolution, noise-reduction microphone and automatic light correction. So far, Logitech has launched two webcams in Brio 300 series, the Brio 300 and Brio 305. 

Users can connect the webcams to computers via a USB-C port. The Brio 305 webcam can be remotely managed through Logitech Sync. This would ensure that any issues are addressed in a short span of time and with little to no hassle. For privacy, users can spin the built-in privacy shutter to block the camera lens. The webcam sports a fresh cone shape design, rarely found in webcams these days. The company also claims to positively impact the carbon footprint by ensuring that the Brio 300 and Brio 305 are built from certified post-consumer recycled plastic. This can be a good selling point for those who prefer environmentally sustainable products in their setups.

The Logitech Brio series will be priced at $69.99 USD for both models. They will be available in off-white, graphite and rose colors. The company previously launched the Brio 500 webcam in the year 2022. An interesting thing to note is that Logitech also manufactures some of the most widely used webcams for gaming and streaming. Due to their significantly lower price point, the Brio 300 and Brio 305 may also be preferred by gaming enthusiasts since it offers 1080p resolution and high dynamic contrast. 

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(Source)

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