The two worlds of fashion and technology are being gradually bridged by the tech offerings of traditional fashion brands. These companies’ diversification into offering tech products with a mix of its fashion identity has been a mixed bag of success and near hits. Louis Vuitton is straddling the fashion-tech space with its latest smartwatch, the Tambour Horizon Light Up, which is powered by Qualcomm’s Snapdragon Wear 4100 platform.

The Louis Vuitton Tambour Horizon Light Up is a luxurious digital timepiece that comes with a price of $3,000. It is a third-generation connected smartwatch with a 1.2-inch circular display designed with sapphire glass, a monogram dial ring, The Tambour Horizon Light Up runs on Louis Vuitton’s proprietary operating system. Louis Vuitton has now joined the growing list of companies developing their own operating systems like Motorola, OnePlus, and Huawei. The implication is that the product will not have software support from Google Play Store. Users can however avail themselves of the Chinese platform Alipay for a rich collection of apps on both Android and iOS devices.

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The Louis Vuitton Tambour Horizon Light Up will get a software update on January 14 which could provide some improvements to the model. The smartwatch has several features which have become the basic standard for smart wearables. It is however limited in its functionality when compared with current high-end models. Therefore, it is seen that the Tambour Horizon Light Up is targeting the high-end and big-spending fashionista segment of the market.

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