Meta Platforms, the parent company of social media giant Facebook, is reportedly in talks with Magic Leap for licensing the company’s augmented reality (AR) technology.

If the deal goes through, then Meta will get access to Magic Leap’s expertise in the development of lightweight and high-resolution AR headsets, a segment in which the social media company has invested heavily.

The deal would be a major step forward for both companies as Meta will get access to Magic Leap’s technology while the latter will get an infusion of cash, helping it accelerate the development of its tech. However, it’s still too early to tell if the deal will go through, and even if it does, then they are not expected to make a product together.

Magic Leap has been working on the development of AR technology for several years now, and it has already released its AR glasses named Magic Leap One which received mixed response. However, it has kept developing the technology and is arguably the leading player in the market.

On the other hand, Meta has been heavily investing in augmented reality as the company sees the technology as a core part of its future. It has launched Quest 2 and is now looking to develop a more advanced headset for a wide range of applications.

There are a few major technology companies working on AR technology but no one has launched a disruptive product so far the continued investment in this space indicates that the companies are serious about AR and expect it to play a major part in the future.

RELATED:

• Twitter Alternative, Codenamed P92, may be Unveiled by Meta Next Month
• New Meta AI Chip to Power the Metaverse and Create a New Virtual World
• Users can Now Play Multiplayer Games with Friends on Facebook Messenger Video Calls
• Meta to Start Charging Users for Blue Checkmark on Facebook & Instagram
• TECNO x ManCity brings the world’s first Augmented Reality experience in football

Source

The post Meta reportedly in talks to license Magic Leap’s AR technology appeared first on Gizmochina.

In the near future, Magic Leap Inc. might get a US military contract to build augmented reality headsets. The US army is now turning to the tech companies for reality equipment to give its soldiers an edge on the battlefield. According to tender documents, it is revealed that Magic Leap has already started doing its homework by partnering with other tech giants such as Microsoft and another startup Improbable.

It could help Magic leap to gain 120000 headset orders from the US Military, raking up around $500 Million. As per the Army description, the deal would help to “increase lethality by enhancing the ability to detect, decide and engage before the enemy.” The new contract can change the Magic Leap’s vision on augmented reality, as currently, it is producing consumer-centric devices.

Magic Leap has also partnered with Sennheiser, an audio company specializing in the production of microphones, headphones and aviation headsets, to work on augmented space reality. The new partnership is done under the banner of Magic Leap’s “Works with Magic Leap” certification program. Sennheiser is coming with more news at the LEAP conference taking place in Los Angeles next month.

Magic Leap has recently announced the Magic Leap One Creator Editon, an AR headset for the general public. It has huge advancements but still, there are significant challenges which should be addressed before preparing for the Army equipment.

• Read More: Apple’s AR Headset with rOS Reportedly Launching in 2019

US Army has revealed that they have also attended meetings with other companies such as Microsoft for the HUD  3.0 program. Currently, they are reviewing the proposals, and a final decision will be out soon. It requires high-end equipment to portray the digital images of the physical world. Also, they want soldiers to use it in the practice of warfare and the real combats. US Army explained that “HUD 3.0 will allow the warfighter to ‘Train as You Fight,’ with identical training/operational weapons and equipment in any terrain,” the Army writes in a Statement of Objectives.”

It would be interesting to see, how Magic Leap manage to make their devices compatible with other environments such as forests, deserts, and artic from the present indoor environment compatibility.

(Via)

The post Magic Leap working to bid for US Military augmented reality headsets contract appeared first on Gizmochina.