Chipmaker Qualcomm has had a strong performance amidst the global chip crisis and the corona virus pandemic. The company unveiled two premium chips that are highly sought out among OEMs. The Qualcomm Snapdragon 8 Gen 1 and the Snapdragon 8+ Gen 1 chips are top-end high-performance SoCs. Riding on the crest of its strong showing, Qualcomm has announced a new sponsorship deal with English club Manchester United. The company says it is a multi-year global strategic collaboration with one of the most popular football clubs in the world. The new arrangement will further help to establish the Snapdragon chipset lineup.

At the moment, Qualcomm is neither directly manufacturing any smartphone nor retailing direct products to consumers. It is also unlikely that the company will delve into phone production at the moment. It is therefore unclear what the specifics of the new sponsorship entail. Qualcomm will hope to leverage the wide global followership of the Manchester United brand to further market its chips. This strategic partnership could further establish the Snapdragon brand, although it seems to be ahead of any other competition with the top-notch Snapdragon 8+ Gen 1.

Qualcomm says that the new strategic collaboration will create unique events and experiences for fans at Old Trafford and across the globe. The collaboration will also see Qualcomm providing technical support for the club’s planned improvements to mobile connectivity at Old Trafford. This could afford the deployment of Snapdragon platforms to enable ground-breaking experiences for Manchester United fans around the world. So, we might see some Snapdragon branding within Manchester United from this season onwards.

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