mBlu Lifeme TWS earphones have been launched. In September last year, Meizu resurrected its mBlu (Charm Blue) brand and under it debuted its sub-brand called Lifeme. For those unaware, Meizu used to launch smartphones and related accessories under the mBlu brand. The mBlu Lifeme TWS earphones are affordable offerings. 

The mBlu Lifeme TWS earphones come with an in-ear design with a stem and slightly angled ear tips for a secured fit. The earphones are IPX4 dust and waterproof. The device is equipped with a 12mm driver with a flexible TPU suspension edge and a composite diaphragm for powerful sound output. The centre of the driver is made up of LCP material whereas the edge is made of TPU. 

The mBlu Lifeme offers 30dB active noise reduction and features intelligent ENC technology for clear and audible quality on calls. They come with dual microphones. The audio device supports game mode and low latency of 50ms. They also support the Flyme feature and the earbuds can be connected with a paired smartphone instantly once the case is opened. 

The mBlu Lifeme TWS earphones are backed by a 520mAh battery unit with each earbud claimed to offer up to 6.5 hours of battery life and 30 hours with the charging case. The device supports both wired as well as wireless charging. 

The mBlu Lifeme TWS earphones are priced at Yuan 219 (~$32.41). The audio device is offered in a White colour option and it will go on sale from May 20th. 

Related: 

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• Vivo TWS 2 ANC, TWS 2E earbuds launched in India – check price, specs & features
• Oppo Enco R TWS earbuds announced in China, with semi In-Ear design

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A few days back, Meizu announced the return of its ‘mblu’ brand, which is commonly known as ‘Blue Charm’. Yesterday, Mblu debuted its own sub-brand called ‘lifeme’. Let’s take a look at what’s this new brand is all about.

During the earlier days of Meizu, the Mblu brand was all about smartphones and related accessories. But this time, the company is taking a different approach.

As per the official announcement on Weibo, the resurrected Mblu brand will focus on creating high-quality lifestyle products for the youth. These products will be sold under a new brand called Lifeme.

Meizu’s sub-brand has even revealed the first batch of Lifeme products. They are as listed below.

• Lifeme BTS30 Bluetooth Speaker
• Lifeme BTS10 Bluetooth Speaker
• Lifeme Hand Warmer + Power Bank
• Lifeme Pearwood Umbrella
• Lifeme Leather Power Bank
• Lifeme Backpack

We think that Mblu will be introducing more products as Lifeme brand grows gradually. That’s because, in July, Meizu created Mblu Weibo accounts for tablets, smartwatches, TVs, and routers. The new Mblu might operate like realme TechLife, which also has a sub-brand called DIZO.

That said, although Mblu confirmed the products that it will be launching first, it is yet to reveal when they will be hitting the markets.

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• Alleged Meizu 18s, 18s Pro with full specifications, images spotted at TENAA
• Purported Meizu 18s, 18s Pro, and M172Q have bagged 3C certification

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