Smartphone processors using ARM architecture are getting better and better every day. In fact, they have recently become powerful enough to defy computers. In particular, Apple has launched very powerful laptop and PC models with the M series processors. The company’s success convinced other chip manufacturers to enter the ARM PC market. MediaTek, one of the manufacturers in question, has set its sights on the Windows on ARM PC market.

MediaTek still plans to enter the Windows on ARM PC market

MediaTek, one of the most popular processor manufacturers in the world, continues its leadership in the smartphone market. However, the company wants to carry its success to the PC market. At an event hosted by the company, future plans were revealed. One of the MediaTek executives said that they see a $40 billion opportunity for the PC market.

The first target of MediaTek will be the Chromebook market. The company recently launched the new Kompanio 520 and 528, entry-level chipsets for Chromebooks. Both processors stand out with their efficiency and being sufficient for daily use. Unfortunately, the details of the tech giant’s future plans are unknown.

Still, MediaTek vice president Vince Hu said, “In CPU and GPU we are having to make some bigger investments as a foundational capability. Based on this sentence, it can be said that the company has serious goals for the Windows on ARM market.

Also, MediaTek will design improved CPUs and GPUs in-house rather than acquire them from third-party manufacturers as Qualcomm did. The new Kompanio 520 and 528, entry-level chipsets for Chromebooks, have been released today. MediaTek’s PC operations will be led by Adam King, MediaTek’s vice president and general manager of customer computing. King previously worked at Intel for ten years and held key positions.

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(Source)

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