Meizu Blue Charm brand officially announces return after 1269 days

Jed John Ikoba — Fri, 10 Sep 2021 15:38:05 +0000

Meizu is one of China’s most innovative smartphone manufacturers but the brand has not been very successful as the likes of Xiaomi, OPPO, Vivo, Realme, etc. As a result of a downturn in its business, the brand discontinued its Blue Charm product line, opting to focus on the flagship Meizu brand. The company is now announcing the return of the Charm Blue brand.

In a Weibo post, Meizu Charm Blue officially announced the return of the brand after being off-air for 1269 days. Going by this, it means the brand halted product releases in March 2018, about four years after the product line opened. Meizu introduced the Charm Blue product line in December 2014.

The reintroduction of the Charm Blue brand won’t be just for smartphones alone, apparently. In July this year, the Chinese manufacturer opened a couple of new Weibo accounts under the Blue Charm (Charm Blue) name. The accounts include the Blue Charm TV, Blue Charm Tablet, Blue Charm Watch, and Blue Charm Router. This is definitely an indication that apart from smartphones, new smart accessories, wearables, AIoT products will be released soon.

Information from Weibo also shows that the Charm Blue brand will be headed by Hua Hailiang, vice president of Meizu Technology. Li Nan was for long the head of the Charm Blue arm until he left the company last year to establish his own start-up.

The Chinee innovative company will be looking to fight for the market share relinquished by the exit of Huawei but we can’t say for sure if it is not coming late to the party. We expect the company to start teasing its upcoming product offerings under the brand soon.

Meizu Charm Blue watch Archives - Gizmochina

Meizu Blue Charm brand officially announces return after 1269 days