Meizu is one of China’s most innovative smartphone manufacturers but the brand has not been very successful as the likes of Xiaomi, OPPO, Vivo, Realme, etc. As a result of a downturn in its business, the brand discontinued its Blue Charm product line, opting to focus on the flagship Meizu brand. The company is now announcing the return of the Charm Blue brand.

In a Weibo post, Meizu Charm Blue officially announced the return of the brand after being off-air for 1269 days. Going by this, it means the brand halted product releases in March 2018, about four years after the product line opened. Meizu introduced the Charm Blue product line in December 2014.

The reintroduction of the Charm Blue brand won’t be just for smartphones alone, apparently. In July this year, the Chinese manufacturer opened a couple of new Weibo accounts under the Blue Charm (Charm Blue) name. The accounts include the Blue Charm TV, Blue Charm Tablet, Blue Charm Watch, and Blue Charm Router. This is definitely an indication that apart from smartphones, new smart accessories, wearables, AIoT products will be released soon.

Information from Weibo also shows that the Charm Blue brand will be headed by Hua Hailiang, vice president of Meizu Technology. Li Nan was for long the head of the Charm Blue arm until he left the company last year to establish his own start-up.

The Chinee innovative company will be looking to fight for the market share relinquished by the exit of Huawei but we can’t say for sure if it is not coming late to the party. We expect the company to start teasing its upcoming product offerings under the brand soon.

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The post Meizu Blue Charm brand officially announces return after 1269 days appeared first on Gizmochina.

Earlier this year, you would recall that Meizu restructured its administrative structure and grouped its operations under three different divisions comprising the Meizu division, Blue Charm division and Flyme division. The Meizu division was directly under the control of Jeffery Wang, Meizu’s chairman and CEO and the division was responsible for the manufacture of the company’s flagship models. The Blue Charm division was headed by Meizu VP Li Nan and became the bedrock of its mid-range and budget models including accessories like headphones. The Blue Charm division was recently rumoured to be undergoing some rebranding. That seems to be the case as a new logo for the Blue charm division has been spotted on an official letter Meizu sent out to its fans.

The letter meant to announce the 300 Yuan price cut on the Meizu Note 6 carried a logo which looks like two tiny pills lying unevenly side by side. From the look of things, the Meizu logo may likely be yanked off the Charm Blue models going forward as it is nowhere in sight on the letter (pictured below). However, that is yet to be officially confirmed by Meizu.

Read Also: Meizu’s mBlu Headphone Leaks, Confirms Change Of Blue Charm Brand To mBlu

This is not the first time a logo said to be the new Charm Blue logo is appearing online. We had earlier seen two new logos which turned out to be fake. So, we cant be so sure about this one until it is officially unveiled. We must point out that the news story surrounding the rebranding of the Charm Blue division is on the increase and gathering more steam. It would be recalled that Meizu is rumoured as also planning to change the Charm Blue brand to mBlu and there have been several leaks which point in that direction.

(source)

The post Meizu’s Blue Charm Brand Gets A New Logo, Appears In Official Letter appeared first on Gizmochina.

Meizu in May this year established the Blue Charm division, splitting it from the Meizu division which houses its flagship models. The Blue Charm division is headed by Li Nan who used to be Meizu’s VP. There are indications that the Blue Charm division has been rebranded as mBlu division. This is evident with the change of the name of the Charm Blue website to “www.mblu.com”.

Statistics have shown that Meizu has sold up to 45 million units of its Charm Blue models which the Meizu E2 and Meizu M6 belong to. The Note series spearheaded by the Meizu M6 Note has also seen shipments exceeding 20 million units and that goes to show the splitting has been a success. The Charm Blue division also includes accessories like the Meizu Flow headphone and others.

Read Also: Meizu’s Li Nan Reveals Bezel-less Phone Will Meet With Us Next Year

Signs that Meizu was going to rebrand the Charm Blue division first surfaced a few months back when a new logo for the division was spotted online. We also saw a bezel-less device leaked identified as the Meizu mBlu Zero. We can’t say when Meizu will launch a new model under the Blue Charm division but we expect the new name to reflect in future releases from the division and perhaps, a lot more smartphone accessories. Meizu is yet to officially announces the new name.

(source)

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