Meizu mBlu Archives - Gizmochina

Meizu mblu series to return soon, targeting the 1,500 Yuan ($235) segment

Sean — Mon, 08 Nov 2021 11:37:49 +0000

Earlier this month, we had reported on Meizu bringing back its mblu series of smartphones. Now, the company has officially confirmed that the mblu lineup will be returning soon and revealed the price segment the upcoming device will target.

According to an official Weibo post (a Chinese microblogging website), the company stated that most of media and consumers await flagship launches but more than 30 percent of all actual buyers purchase smartphones around 1,500 Yuan (roughly 235 US Dollars) and below. The social media post also added that the mblu smartphones are about to return. In other words, the Chinese smartphone maker has basically confirmed that it is gearing up for the launch of a new mblu device that will be positioned in the 1,500 Yuan mid range segment.

Notably, this post also arrives after the company’s first new mblu smartphone in three years called mblu 10 made its appearance on the web. Unfortunately, finer details regarding this smartphone is currently unknown. So we don’t know which processor or specs it would feature. Although, we can expect official teaser posters from the brand or other leaks to reveal some information regarding the smartphone prior to its launch, which is also unknown as of right now. So stay tuned for more updates.

Lifeme is a new lifestyle brand of Meizu Mblu (aka Blue Charm)

Sudarshan Ravichandran — Mon, 13 Sep 2021 08:56:26 +0000

A few days back, Meizu announced the return of its ‘mblu’ brand, which is commonly known as ‘Blue Charm’. Yesterday, Mblu debuted its own sub-brand called ‘lifeme’. Let’s take a look at what’s this new brand is all about.

During the earlier days of Meizu, the Mblu brand was all about smartphones and related accessories. But this time, the company is taking a different approach.

As per the official announcement on Weibo, the resurrected Mblu brand will focus on creating high-quality lifestyle products for the youth. These products will be sold under a new brand called Lifeme.

Meizu’s sub-brand has even revealed the first batch of Lifeme products. They are as listed below.

Lifeme BTS30 Bluetooth Speaker
Lifeme BTS10 Bluetooth Speaker
Lifeme Hand Warmer + Power Bank
Lifeme Pearwood Umbrella
Lifeme Leather Power Bank
Lifeme Backpack

We think that Mblu will be introducing more products as Lifeme brand grows gradually. That’s because, in July, Meizu created Mblu Weibo accounts for tablets, smartwatches, TVs, and routers. The new Mblu might operate like realme TechLife, which also has a sub-brand called DIZO.

That said, although Mblu confirmed the products that it will be launching first, it is yet to reveal when they will be hitting the markets.

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Meizu mBlu Model Sporting a Full-screen Design Certified by China’s TENAA

Jed John Ikoba — Sun, 29 Apr 2018 20:07:44 +0000

Meizu seems to still be fiddling with the mBlu brand name long after the company was expected to have changed the Blue Charm mid-range sub-brand to mBlu. The highly innovative Chinese company had launched the Meizu E3 and it bore the mBlu branding on the models first showcased at the launch event. The branding was somehow removed in subsequent units. A new Meizu model has just been certified by TENAA in China and the device isn’t only listed with the mBlu branding but also it has the mBlu logo stamped on the back panel.

The Meizu mBlu model comes with the model number M811Q and comes with a dimension of 152.3x73x8.4mm, weighing in at 150g. The device also sports a 5.7-inch TFT display with a resolution of 1440 x 720p which is an HD+ resolution. Thus, the mBlu model will likely come with an 18:9 aspect ratio. The device will be available in Gold, Black, Red and Blue colour variants when it eventually hits the market. We can’t say which chipset will power the model but it is listed with a 1.5GHz CPU.

Further, the mBlu M811Q packs a dual camera setup at the rear. The cameras are aligned vertically in the middle and the design doesn’t include a protrusion. The rear camera is a 13MP + 2MP combo while at the front there is an 8MP camera. The device packs a rear-mounted fingerprint sensor placed just under the cameras, and under its hood, there is a 3230mAh battery. The device will also be available in 2GB, 3GB and 4GB RAM variants which would be paired with 16GB, 32GB and 64GB expandable native storage respectively.

(source)

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Meizu’s Li Nan Reveals Bezel-less Phone Will Meet With Us Next Year

Jed John Ikoba — Fri, 08 Sep 2017 09:56:39 +0000

The smartphone industry is presently witnessing a proliferation of bezel-less full-screen phones and it is a trend that has caught up with almost all major OEMs in the industry. Those that are yet to get on the train are either about to launch their’s or are still working on their own models. Meizu seems to be one of those still working on its bezel-less smartphone. The idea of a Meizu phone has been in the news for a while now and very recently, a bezel-less Meizu mBlu Zero was spotted online only revealing a part of the bezel-less display.

The Meizu mBlu Zero looks like a device from the Blue Charm product line which has been repositioned and has the premium M6 Note as its first model after the restructuring of the entire Meizu brand. The name very well suggests the device will be in the Blue Charm line and so, it wasn’t very surprising when Meizu’s Li Nan responded to the rumored mBlu device.

For the avoidance of doubt, Li Nan is the President of the Meizu Blue Charm division and he did confirm that they are working on a full-screen phone and it would be released next year. This is coming as an interesting piece of information because Meizu has repeatedly denied they were working on a full-screen phone when the rumor first emerged.