It’s Spring Festival already in China and tech giant Meizu apparently ended the year on a high note. The company has disclosed that its flagship Meizu Pro 7 has won the popular German iF Product Design award for its innovative design. What a marvellous way to usher in the Chinese New year!

The iF Product Design Award was introduced in 1954 and is annually conferred by the iF International Forum Design. The award, which spans multiple disciplines, has more than 5,500 entries from around 59 nations every year. The Pro 7 stood out among the pack of over 6,400 entries submitted by contestants from 54 countries around the world to claim the award in the smartphone design category. 

The award really doesn’t come as a surprise because the Pro 7 is known for its spectacular design style which looks absolutely different from Meizu’s past works. The Meizu Pro 7 design was done by Frog design, a multinational design company with its roots being Germany. The design saw the flagship Pro 7 packing a dual-screen setup both at the front and rear aspects. The main display is a 5.2-inch Super AMOLED screen with a FullHD resolution of 1920 x 1080pixels while the Pro 7 Plus packs a 5.7-inch display. The device also comes with a secondary screen at the back which is a 1.9-inch AMOLED display located on the left side of the rear panel and which displays some notifications as well as run a few apps. The Meizu Pro 7 features a MediaTek Helio X30 chip as well as Helio P25 on some models.

Related: Meizu Pro 7 Red New Year Edition With A Special Gift Bag Goes On Sale Jan. 24 For 1,999 Yuan (~$312)

Another superb feature is the rear dual camera setup which the device packs and it is fused into the secondary display in a unique manner. In addition, the device runs on the Flyme 6 OS based on Android 7.0 Nougat and is fueled by a 3000mAh battery with mCharge 3.0. The Pro 7 is competitively priced, as it starts at 2880 Yuan (∼$426) for the base variant powered by Helio P25 and 3380 Yuan (∼$500) for the Helio  X30 version. These prices have obviously seen some reduction since its first launch. The Pro 7’s special New Year edition which was unveiled in January came in at just 1,999 Yuan (~$312). 

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Over the past few days, we have been treated on several occasions with leaked renders of Meizu‘s expected Pro 7 flagship. The leaked renders have all been consistent in showcasing the design the device will come with. The leaked renders are still streaming in, this time around we have got multiple renders of the Meizu Pro 7 which seems to have been produced by a Chinese protective case maker. The protective casing comes in red and black colours. 

The renders were shared by a Chinese tipster on Weibo and it shows the protective shell was custom-made for the Pro 7. The case is touted to offer 360-degree protection, that is all sides of the device will be adequately protected. While we have seen almost all that the Pro 7 has to offer in terms of design, these leaked render answers some minor questions yet to be attended to. One of such is the presence of a 3.5mm audio jack on the Pro 7. The power button has a roughened surface which will likely be to help differentiate it from the volume rockers. You may want to ask if that is relevant. Well, it is for people like me who sometimes gets confused in the dark which of the button does what.

Read More: Meizu Pro 7 Real Photo Leaks, You’ll Be Excited!

The renders also reveal the likelihood of a USB Type-C port featuring on the Pro 7. The secondary display and rear dual cameras are also visible at the rear and up front, the disappointing large bezels are unfortunate additions we’ll have to deal with on the Pro 7. You can check out some more photos of the Meizu Pro 7 encased in attractive red and black plastic protective shell from below.

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Meizu Pro 7 is now enjoying the front seat in the media as more and more leaks of the device emerge. Meizu is known for its quality phones and the Pro 7 seems set to take the bar even higher if the leaks we are getting are anything to go by. Recently, a couple of leaked renders of the Pro 7  surfaced, suggesting that the device will not only have a front display but will also feature a secondary display.

Another real live image of the Pro 7 which shows the design has appeared in a new leak. The leaked photo shows the rear cover of the device where the secondary display will sit. The rear casing is captured in two images showing the external and internal view of the device. The secondary display will be at the left corner and its function may be to display time and date, reminders, WeChat message notification and others. The display may likely be made from e-ink which would make it less energy consuming. 

Read More: Meizu Pro 7 Gets 3C Certification, Reveals 24W Fast Charging and Rumored Possible July Release

Despite the innovative design, we are still at a loss as to why a smartphone will come packing a rear display but then, there may be more to it than we know presently. Apart from the secondary display, the Meizu Pro 7 is also expected to come with an innovative design which includes an ultra-thin frame and Meizu’s mBack. The device is also tipped as packing a MediaTek Helio X30 chip, a 5.2-inch 1080p display up front and a dual Sony IMX386 + IMX286 dual camera etc.

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