Yesterday, we reported that Meizu had trademarked a new name ‘Meizu UR’. The application was filed early in August and was initially expected to be a high-end smartphone series. There were also reports that Meizu UR was actually a special smartphone customization service that was going to be launched by the company. However, Meizu’s VP, Huahai Liang dismissed all rumors earlier today clarifying the real identity of the new lineup.

Turns out, the ‘Meizu UR‘ is just another accessory lineup from the smartphone maker. So, its nothing fancy as we had initially expected. The first product in the lineup is confirmed to meet us on August 28 at the Meizu 16S Pro launch conference. Unfortunately, we still don’t know what kind of accessory will be announced in the UR lineup. It could be a pair of new headphones or even something totally different such a backpack or some other lifestyle accessory.

The star of the event will be none other than the Meizu 16S Pro flagship which is expected to come equipped with Snapdragon 855+ processor. There are even rumors about a 90Hz display similar to the OnePlus 7 Pro but we aren’t sure of that. Anyway, with the launch coming near, expect more details to be revealed pretty soon.

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(Source)

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Meizu has been struggling lately. Last month, its Vice President and co-founder, Li Nan resigned. It was also reported that it laid-off employees and closed down several stores. It appears it is restructuring its business and trying to cut down on expenses.

The Chinese phone company is set to announce a new smartphone next week called the Meizu 16s Pro but that may very likely not be the only big announcement.

Earlier today, it was reported that Meizu had applied for a trademark for “Meizu UR”. The application was filed back in early August and was initially believed to be a new line of high-end smartphones. However, a new report says it isn’t a new line.

According to ITHome, Meizu UR is a mobile customization service which will allow users to choose how they want their phone to look. Proof of this is a leaked webpage of the service.

The Meizu UR service will not only allow you to customize how the phone looks but also what is on the inside, at least that is what the text on the page translates too. So it is practically a user building his/her dream phone. We wonder though, how will they handle updates and software support for individually made phones? Expect any phone you build to cost more than a similarly specced device from another manufacturer.

More details about Meizu UR are expected to surface in the coming days leading to the official unveiling. But before then, we want to know what you think about this? Will you pay more for a custom-made mobile phone?

(Sources: 1, 2)

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