With the European Union strongly pushing the right to repair movement, Apple had recently announced its Self Service Repair program in the US. Now, it seems that other brands might be following suit with a similar service as Xiaomi could be launching a new repair program for the Indian market.

𝗪𝗲 𝗰𝗮𝗿𝗲.
For us, it's always been about 𝗬𝗼𝘂
It's been about 𝗬𝗼𝘂𝗿 experience with us.
We've always strived to put 𝗬𝗼𝘂 first.
And now, we're taking things a notch higher, just for 𝗬𝗼𝘂.
𝗪𝗲 𝗰𝗮𝗿𝗲.

Stay tuned! pic.twitter.com/dBkTbT9o9q

— Xiaomi India (@XiaomiIndia) November 23, 2021

For those unaware, Apple had launched a new program that will allow users to repair some of their products by themselves, using tools and parts officially provided by the Cupertino based brand. And earlier this week, Xiaomi India had also announced a service program through their official Twitter handle. In the social media post, the Chinese tech giant simply shared “Services Simplified,” with a caption stating that “We Care. For us, it’s always been about You It’s been about Your experience with us. We’ve always strived to put You first. And now, we’re taking things a notch higher, just for You. We Care.”

While this information reveals practically nothing about the service itself, the company might be planning on offering a simplified program that might make repairs and related services simpler. Furthermore, this could even include the “self service” aspect similar to Apple’s recent program. Keep in mind that this is just an educated guess based on the timing of both announcements so take it with a pinch of salt for now.

Back in August, we had also reported on the brand filing for a Xiaomi Mi Care repair service trademark. Previously, this particular program had only been available in its home market of China. Thus, the trademark implied that the service could be launching in overseas market as well. India is a key region for the Chinese brand, so it won’t be a surprise if the program in question makes its appearance in the country. So stay tuned for more updates regarding this matter.

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The post Xiaomi might launch an Apple Self Service Repair-like program in India appeared first on Gizmochina.

It is likely that the Xiaomi Mi Care service, which was launched in China in November 2020, will soon be rolled out to Europe and other international markets. A new trademark filing by the company in Costa Rica might indicate that Xiaomi is planning to establish these repair centers in Europe and the Americas.

Chinese smartphone brand Xiaomi has seen its fortunes blossom with a substantial market share both in China and overseas. It has continued to expand since 2018 when the popular Mi range of affordable and tech-friendly smartphones debuted in Europe, partly due to the competitive price/quality ratio that Xiaomi manages to deliver always.

The Xiaomi Mi Care is a comprehensive online after-sales service, with a warranty available. For a small additional amount, users can Insure their device including coverage for two screen replacements per year. You also get an extra year of warranty (3 years instead of 2 years) and a discount coupon to swap the device for another model after one year.

Xiaomi has seen a meteoric rise in its fortunes globally possibly as a result of its unique business model which has seen it establish the Mi Care and experience center for after-sales services across China, with plans afoot to scale up the operation and expand to Europe. The care and Warranty service is a hub for providing solutions to a wide array of issues relating to repairs, customer support, and all other aspects of the Mi service architecture. This after-sales service increases the chance that customers will make subsequent purchases.

The European incursion of the Mi Care and Warranty service will bring the company closer to its bubbling European customers, yielding the opportunity of a greater share of the market. Xiaomi comes well-kitted for the service center as it has garnered several awards for excellent service delivery across its centers in China, as well as the Mi Store in parts of Asia, including India.

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(via)

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