Xiaomi recently releases its financial report for the first quarter of 2020 and one of them is the smart TV arm which it says ranks among the top 5 globally and is the number 1 brand in China.

Latest data from Avi Cloud (AVC) puts the cumulative sales volume of the entire colour TV market in China at 9.963 million units in the first quarter of 2020. The firm disclosed that Xiaomi shipped an estimated 1.836 million units in China, which is 18.4% of the Chinese market. Although Xiaomi did not reveal how many units it shipped in China, it said a total of 2.7 million units were shipped worldwide. This means it shipped just about 864,000 units outside China in Q1.

The data shows how impressive Xiaomi performed in the smart TV market as its lead has now extended to five consecutive quarters. The company enjoyed an impressive run in 2019  and despite the COVID 19 pandemic, things are looking upbeat in all segment for the Chinese tech giant.

The company’s market share in the first quarter continued to rise steadily, from 17.4% in January to 20.2% in March. The sales market share in March represents a year-on-year increase of 33%.

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