Xiaomi has rolled out the drums to celebrate the opening of over 1000 Xiaomi Stores in the global turf. This is coming despite the challenge posed by COVID 19 on brick and mortar stores and the growing competition in the smartphone market.

For the avoidance of doubt, these stats don’t include Mi Stores in India and China. In September last year, Xiaomi announced the opening of a record 3000th Mi Store in India alone. While in China, it announced in April this year, that 5000 Mi Home stores have been opened so far in its home country.

The opening of 1000 Xiaomi Stores in the global market is a milestone that is a reflection of the brand’s global expansion strategy. This feat took the company five years to achieve, as it opened the first store in Singapore in 2016. A good number of these new stores are located in Western and Central Europe where Xiaomi is pushing to attract Huawei’s customers since the Chinese tech leader has been crippled by the US ban and to expand the brand to new frontiers. The quality of its products as well as their affordability have played well in Xiaomi’s favor.

Xiaomi is also holding a 1000 Xiaomi Store event both offline and online to mark the momentous occasion. The event will see fans of the brand receive exclusive gifts and get discounts on several products. The Chinese brand will kick off the celebrations with a promotional event online as well as offline sales on Xiaomi Stores in the different regions that make up its global market. Some of the exclusive gifts on offer during these events will be branded with the new Xiaomi logo and a “Thank You” inscription in different languages.

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(source)

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