Xiaomi has just announced earlier today (15th September 2021) that it has opened 100+ new exclusive physical stores in India. The move from the company arrives as it seeks to bolster its ‘retail footprint’ in the region.

The Chinese tech giant shared the news today, stating that it has added new stores across tier 5 and tier 6 markets. Though this, the company has official opened stores ranging from Kashmir in the north to Kanyakumari in the south of India. Furthermore, the new stores have sought to boost its presence in rural regions in the country. The brand’s new 100+ stores target the tier 5 and tier 6 cities, which have a popular count fewer than 50,000 people.

new exclusive #MiStore!

We have further strengthened our #Offline #Retail footprint with 100+ new exclusive stores.

Part of #GrowWithMi initiative:
* Most retail partners are entrepreneurs
* Plan to open 3000 new stores
* Investment of ₹100 Cr.

I #Xiaomi #India https://t.co/UXFXgn6QQt

— Manu Kumar Jain (@manukumarjain) September 15, 2021

Muralikrishnan B, Chief Operating Officer, Xiaomi India, stated that “We started our Grow with Mi initiative 6 months back and are overwhelmed with the responses and support that we have received from our retail partners across the country. This has encouraged us to further strengthen our network with 100+ new stores. Our aim with the initiative is to increase the availability of Xiaomi and Redmi products in Tier 5 and Tier 6 cities and provide a best-in-class experience in regions that have limited access. We are confident that our retail stores will take the budding entrepreneurs a step closer towards their dream and further generate employment in each pocket of the country.”

For those unaware, the company opened its first flagship retail store in India back in 2018 in Bengaluru, Karnataka. Since then, it has managed to reach a notable milestone by opening over 3,000+ offline stores in the country. Additionally, Xiaomi had also committed to open 6,000 stores within the next 2 years with a planned investment of 100 Crore INR (roughly 13.6 million US Dollars).

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Xiaomi‘s journey from a tech startup in 2010 to present won’t be complete without talking about the roles played by its iconic Mi Stores. At first, the company adopted the online-only sales pattern but that didn’t prove to be a successful model. Later on, the company started opening up brick and mortar stores known as Mi Store. This model is replicated in new markets where the company chose to open shop, including India

That of India has been sort of a record-breaking exercise. We recall how the company set a Guinness World Record when it opened a staggering 500 Mi Stores at a go in November 2018. By August last year, the company opened store number 2000. Right now, the Chinese tech giant has created another record as it opens its 3000th Mi Store in India. That means the company opened 1000 stores within the last year.

Xiaomi first entered India in 2014 and is presently the number one smartphone brand in the Asian country. The opening of more Mi Stores will surely bring the company’s products closer to the buyers.

Commenting on the milestone, Muralikrishnan B, COO, Mi India, said:

“We are delighted and humbled to receive continuous support from our Mi Fans and Partners that has enabled us to launch our 3000th Mi Store and strengthen our position as the largest exclusive single-brand retail network in the country in such a short span of time. As a brand, we have always worked towards bringing innovation for everyone and fostering entrepreneurship. Our exclusive retail network has made it possible for thousands of individuals to become entrepreneurs through their association with Mi India. We are determined to scale bigger heights together with our partners and Mi Fans”.

UP NEXT: Xiaomi Mi 10 Ultra beats Huawei P40 Pro in Camera Performance with a DxOMark score of 130

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