Xiaomi India has just announced the new Mi Store on Wheels. It is a mobile retail platform that aims to bring store like experience to customers’ doorsteps. The service was announced earlier today (21st September 2020) and aims at bringing availability in the “far corners of our nation.”

According to Muralikrishnan B, COO, Mi India, the Mi Store on Wheels is aimed to bring the Mi Store showroom experience in areas that have limited access. The senior official also stated that the service “will be a disruptor in changing the dynamics of the retail business in our rural markets,” and that it follows “all the necessary
hygiene and safety practices, while regulating crowds and maintaining social distance, MSoW outlets will be fully safe for consumers to visit.”

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The Mi Store on Wheels will have all the newly launched Redmi smartphones as well, including, the Redmi 9, Redmi 9 Prime, Redmi Note 9, Redmi Note 9 Pro, Redmi Note 9 Pro Max, and Redmi 9A. Apart from just smartphones, these mobile stores will also sell other Xiaomi products like Mi Smart TV, Mi Box 4K, Mi TV Stick, Mi CCTV
Cameras, Mi Sports Bluetooth Earphones, Mi True Wireless Earphones 2, Redmi Earbuds S, Mi Sunglasses, Mi Powerbanks, and Chargers.

This move from the company arrives to innovate on its existing retail network. The Mi Store on Wheels is also a method of boosting sales in areas that are less accessible by its retail stores or e-commerce portals during the ongoing Coronavirus pandemic. The new channel of distribution is also a part of the company’s Mi Commerce initiative, which intends to “blur the lines between online and offline boundaries.”

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