We had reported a couple of times earlier that Yi Technology was all set to release a brand new camera today. As expected, the company has officially released the Yi M1 Mirrorless camera at an event a couple of hours back. This will be the company’s latest powerful camera and comes with pretty powerful features.

The Yi M1 comes with a relatively simple design with two color options, silver and black. You get a 3-inch screen at the back and four buttons on the device which controls all the function. It is said that using the camera is easy, with an interface similar to a mobile phone camera.

As for the internals, the Yi M1 comes with M4/3 Mirrorless setup with Sony IMX269 sensor with 20.16MP. The camera features a mechanical shutter, super fast continuous shooting, RAW support, 4K Video shooting and ISO upto 25600.

Along with the M1 camera, Yi Technology also announced two lenses for the device. One is a 12-40mm f/3.5-5.6 zoom lens and the second one is a 42.5mm fixed focus lens with f/1.8 aperture.

The company also released a backpack for its M1 camera, priced at 399 Yuan along with accessories like UV filters, charger, straps etc.

The Yi M1 Mirrorless camera with standard zoom lens is priced at 2199 Yuan ($330), while the camera with the dual lens kit is priced at 2999 Yuan ($450). The camera and lenses will go on sale from September 23 at JD.com.

Update: Here is the the first hands on video

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