Xiaomi has teased the launch of what appears to be a jacket through the Weibo account of its sub-brand, Mijia.

The first teaser is of a graph which might be hinting at the jacket’s design.

The second teaser is of a feather which can be translated to mean the jacket will be lightweight.

The third image is a thermal imaging map of the human body with the torso and arms appearing warmer than other parts of the body, which are the parts a jacket will normally cover. We don’t know if it will be a regular jacket that has been designed to keep the heat in for long or if it will have smart features, but we hope to find out when it launches.

All three posters mention the date of launch is tomorrow, 6th of September, at 10 am.

RELATED: Xiaomi Launches Umbrella Under Mijia Brand

The company which isn’t new to wearables other than watches, already has a pair of smart running shoes launched under the brand name 90 Points. 90 Points is said to be produced by Shanghai Lunmi Technologies, which is a part of the Xiaomi ecosystem. Another product released under the 90 Points is the Xiaomi Mi Trolley and the Xiaomi Smart Suitcase. The jacket is expected to launch under the same 90 Points name.

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Xiaomi has launched a new product under it Mijia subbrand and the product is an Umbrella! Right, an umbrella. The company had teased us yesterday of a possible launch of what we rightly interpreted as an umbrella. The product as usual will be available via crowdfunding for just 69 Yuan ($11).

The umbrella is actually called Luo Qing umbrella product made from materials sourced from Taiwan which offer soft feel, durable and high strength sunscreen which doesn’t retain water. There’s also an additional Teflon coating with superior water resistance and ability to absorb UV rays.

The umbrella weighs just 228 grams and when folded becomes only 3cm thick making it suitable to be fitted inside a small bag. The entire umbrella is 24cm long and when opened, attains an expansion radius of up to 47cm. It also utilises no button design and the umbrella parachute can shrink easily when closed as there are anti-resistance fringes.

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Xiaomi’s smart home brand, Mijia, teased a new product yesterday with a tagline that roughly translates to ”protection from UV”. The product is expected to launch tomorrow, 4th of August at 10:00 am.

Today, the company’s Weibo page uploaded another teaser image which shows a roof made of ceramic tiles. The post which is accompanied with a text that translates to ”a protection from rain” hints at an umbrella that can also block out UV Rays, if you merge it with yesterday’s teaser.

RELATED: Mijia Launces Refillable Pen

Mijia’s releases shouldn’t be surprising anymore as the brand seems to want to conquer the household and provide all the items you use in your everyday life. Last week, they announced a refillable pen; this week probably brings the release of an umbrella, in addition to the company’s smart rice cooker which was released in March.

What’s the next item you want the company to make? Do let us know in the comment box.

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Xiaomi is not just a smartphone manufacturer. In the six years of its existence, the company has evolved from a startup Chinese smartphone maker to a brand whose products are spread around in almost every smart home segment. A couple of years back, Xiaomi started investing heavily in subsidiary brands for various smart home products such as Mi Purifier, Mi Powerbank, Smart Shoes etc, and in a short span of time, the company grew into one of the biggest tech names in China.

However, out of the numerous products launched by Xiaomi, only a handful are actually manufactured by them. In fact, a majority of the Xiaomi Mi branded products in the market are made by third party companies, many of whom have seen major investments from the company. However, with the increase in the smart home products manufactured by third party companies, it became necessary for Xiaomi to differentiate the products that it manufactures on its own from the ones that are made by others. This is why the company finally unveiled the new brand, MIJIA, which will encompass all the major smart home products that come under the Mi branding.

In case you are wondering, MIJIA literally means Xiaomi Smart Home in Chinese. The logo is a shield and the company wants to portray a sense of reliability from the brand image. Apart from Xiaomi smartphones, Mi TVs and Mi Routers, rest of the products will fall under the MIJIA brand.

To give you some figures, Xiaomi has invested in over 55 startups till now and 29 of them were incubated by the company. Further, two of these startups can boast of a revenue of over 1 billion Yuan.

These are really some impressive figures. Xiaomi tells us that the company’s aim has always been to rebuild the image of “Made in China” and it has managed to achieve this through its MIJIA Mi Ecosystem.

After announcing the MIJIA brand, the company launched its first product under the new name, namely the MIJIA Rice Cooker. The company invited a renowned engineer from Japan to build this cooker since Japanese are experts in this technology. This induction heating pressure rice cooker comes with a total of 2450 different heating methods. To make things super easy, you can scan the QR code on your rice package and a corresponding heating method will be used by the cooker. What’s more, you have a dedicated Mijia Rice Cooker App to even adjust the softness of the rice being cooked. All this for $154 (999 Yuan in China). The cooker will go on sale on April 6 in China on the Mi.com website.

Things are really looking good for Xiaomi, with the new MIJIA brand and the existing Mi brand growing strong.

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