Apple is apparently planning on expanding its advertising business just prior to rolling out its new privacy rules for iPhones that will hurt the ads offered by its competitors, like Facebook, and other social media platforms.

According to a FinancialTimes report, the Cupertino based giant will be opening up new advertising slots by the end of this month. The news arrives from two sources close to the matter who believe that the company will be adding a second advertising slow in the “suggested” apps section in its App Store search page. This new slot will arrive later this month and will also allow advertisers to promote their apps across the the network, rather than in certain specific searches.

Unfortunately, Apple has declined to comment on this matter. But this news highlights the fact that the iPhone maker is seeking to bolster its own advertising business while simultaneously crippling the 350 billion US Dollar worth digital ads industry that is led by tech giants like Facebook and Google. For those unaware, the upcoming iOS 14.5 will ban applications and advertisers from collecting data from iPhone users without their explicit consent. Thus, most users are expected to decline to being tracked, which could have a severe impact on the mobile advertising industry.

While Apple claims that this change will improve user privacy for its customers, many believe that this is just an attempt to boost its own advertising business. Facebook CEO Mark Zuckerberg added that “Apple may say they’re doing this to help people, but the moves clearly track with their competitive interests.” So stay tuned for more updates, as we will be covering any interesting new developments regarding this matter.

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If you thought ads on MIUI were bad, know that there’s another manufacturer who is looking to join Xiaomi to show ads on its smartphones. And it could be worse since we are talking about Samsung, who is currently the world’s largest smartphone maker.

According to a trademark application submitted to the EUIPO (European Union Intellectual Property Office) on October 1, 2019, Samsung has applied for a trademark ‘Samsung Mobile Ads’ that applies to smartphones and tablets and pertains to advertising services. From the application, it’s clear that Samsung is looking to try out its luck in mobile advertising.

The South Korean smartphone maker isn’t really new to advertising. The company currently has the Samsung Ads program for its smart TVs. While there’s an option to disable these Smart TV ads, it’s hidden well inside the TV’s ‘terms and conditions’ menu. In short, Samsung has ensured that it won’t be easy to find this option and disable it. It would be really annoying if Samsung tries to reproduce this strategy for its mobile ads as well.

Change in Samsung’s Mobile Strategy?

With the ever-increasing competition from the Chinese giants, Samsung’s strategy has changed over the past few months. The company is churning out at least one mid-range device in Asia and Europe. Even the recently launched Galaxy M30s is likely to land in Europe very soon. With so many devices in the market, Samsung could be contemplating the idea of mobile ads on its devices.

However, note that this was just a trademark application and Samsung has in no way confirmed that it will start showing ads on its smartphones. So we’ll have to wait for more information from the company.

UP NEXT: Samsung Galaxy Fold 5G goes on sale in South Korea with luxurious Montblanc protective case

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