Chinese e-commerce giant JD (Jingdong) has announced an e-sports gaming phone alliance in partnership with players in the gaming industry. The alliance anchors on JD’s expertise in the supply chain, technology, distribution, marketing, and payment solutions to upgrade the gaming ecosystem and to make JD the top choice for customers purchasing gaming devices.

In 2019, China officially recognized esports as an occupation but before the recognition, it has been a booming industry. China’s e-sports market is said to grow 10% annually according to an industry report. The market is expected to hit RMB 270 billion yuan in annual revenue by 2022.

JD previously launched the JD Esports plan in the middle of this year with the aim of expanding to gaming phone hardware, service, and competitions. Based on the plan, JD formed the JDE gaming team and released new gaming-related products from Lenovo, ROG, Black Shark, and Nubia’s Red Magic further promoting the growth of the industry.

The president of JD Mobile Devices, Daniel Tan stated during the conference that: “With the development of the whole industry, gamers’ pursuit of a superior experience is even higher. The JD Esports Plan can provide an integrated service for them, as well as help our partners achieve maximum business value.”

During the ceremony, JD announced a series of services for gamers, including a special trial service, one-hour fast delivery, a special network guarantee, and more. Based on the JD Esports plan, JD will also help train professional gamers, appeal to more fans by working with live streamers on platforms like Huya, create Consumer-to-Manufacturer (C2M) products with brands, and launch brick-and-mortar experience shops.

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