As expected, at a press conference in Beijing, China, ZTE’s sub-brand Nubia announced the launch of its first gaming smartphone under its Red Magic gaming brand — Nubia Red Magic Phone.

The smartphone comes with a 5.99-inch Full HD+ display with an edge-to-edge 2.5D NEG T2X-1 screen, 18:9 aspect ratio and 1500:1 contrast ratio. Under the hood, the smartphone is powered by Qualcomm‘s Snapdragon 835 processor.

This is quite disappointing given that its successor — Snapdragon 845 has already been launched and is being used by most flagship smartphones launched this year. In fact, the competitor of Nubia Red Magic smartphone — Xiaomi-based Black Shark is also powered by Qualcomm Snapdragon 845 processor.

The smartphone is made out of aluminum and is ergonomically designed for extended gameplay. It uses advanced thermal modeling techniques and is claimed to be the first smartphone to use an all-new air convection cooling system.

The cooling system is designed in a way that it dissipates heat effectively across its diamond-cut design without compromising on performance. To make it stand out from the competition, the phone is branded with a distinctive RGB LED strip.

The processor is coupled Adreno 540 GPU, as well as 8GB RAM and 128GB dual-channel flash memory. The Nubia Red Magic comes with a GameBoost mode, which frees up memory-intensive resources and delivers higher frame rates.

As of the photography, there’s a 24-megapixel Samsung 5K2X7SX rear camera sensor with 0.9μm pixel size, f/1.7 aperture and supports 4K video recording at 30fps and slow-motion 720p video recording at 120fps.

On the front side, there’s an 8-megapixel SK Hynix HI-846 sensor with 1.12μm pixel size and f/2.0 aperture. Connectivity options on the device include 4G LTE, Bluetooth 5.0, MIMO 2×2, Wi-Fi 802.11 a/b/g/n/ac, GPS and GLONASS.

It comes with DTS Technology and Smart Amplifier system for an immersive sound experience. The smartphone runs on Android 8.1 Oreo operating system out-of-the-box and is powered by a 3,800mAh battery which can provide up to 7 hours of gameplay on a single charge.

Read More: Nubia Joins The Smart Home Race With A ¥1599 (~$255) Smart Door Lock

The Nubia Red Magic Phone will be exclusively available through Indiegogo for an early-bird price of $399 starting from 23rd April. The company says that it will reveal further information related to pricing and availability in the coming weeks.

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