OKIE India has unveiled three sizes of its flagship Sport Smart TVs in India. The new models are 32-inch HD, 40-inch FHD, and 43-inch 4K TV. OKIE is launching the new Smart TVs in South India to coincide with the lineup of upcoming sports events. Of note are the ICC World Cup and the Asia Cup. The new models target the Tier 2 and Tier 3 households in southern states of the sub-continent. These include Kerala, Andhra Pradesh, Tamil Nadu, and Telangana.

The new OKIE smart TVs are an affordable choice for high-quality electronics in India. The Smart TV market in India is on an upward trajectory and OKIE hopes to tap from the bulge in demand. The growth outlook of India’s smart TV market over the next five years remains bright. OKIE continues to achieve remarkable success in India. It has sold up to 100,000 TVs across 7 states in the 2022/2023 fiscal year.

The OKIE Sports Series Smart TVs deliver an immersive viewing experience and will be available at affordable prices for Indian consumers. OKIE currently services up to 2,500 retailers across 8 states in the country. The TVs offer 280 nits of brightness and come with a built-in voice control architecture. The OKIE Smart TVs output 20W sound via their built-in soundbars. The Boom sound technology also helps to bring the action to life. Multiple connectivity options are available with the new OKIE lineup of Sports Series smart TVs. These include HDMI, USB, and Bluetooth.

The OKIE Sports Series Smart TVs are sold at a starting price of Rs. 8,990 (~$108) (the 32” HD model). The 43-inch 4K model is priced at Rs. 19,999 (~$241). The TVs can be purchased from any of the retail outlets (up to 2,500) in the country.

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