Although there were recent rumours of BOE no longer supplying OLED displays for Apple’s latest iPhone 14 series, it seems that the latest news indicates that Apple will still be ordering OLED displays for its iPhone 14 series from the 3 same companies who supplied the iPhone 13 series OLEDs last year, which are respectively BOE, Samsung and LG Display.

The news comes from market research agency Omdia (via ITHome), which recently reported that Apple’s iPhone 14 series will be equipped with the latest LTPS and LTPO OLEDs manufactured by BOE, Samsung and LG Display.

According to the report, Samsung will be the largest supplier of OLEDs for Apple this year, as it will supply the displays of the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max and iPhone 13 for the Cupertino tech giant in 2022. 

Meanwhile, LG will be supplying OLEDs for the standard iPhone 13, iPhone 14 and iPhone 14 Pro Max, while BOE will be only supplying the OLEDs for the standard iPhone 13 and iPhone 14 for Apple in 2022.

The report also mentions several key screen details of the iPhone 14 series. The iPhone 14 and 14 Plus will be equipped with LTPS OLED panels which seem to hint that the iPhone 14 does have higher refresh rates than the previous generation, but refresh rates may not be variable as LTPO panels. Design-wise, the iPhone 14 and 14 Plus will still have the iconic notch on top like the iPhone 13 series.

Meanwhile, the iPhone 14 Pro and 14 Pro Max will feature LTPO OLED panels, which is the same as the iPhone 13 Pro and 13 Pro Max, but the major difference here is that Apple will be using a two-hole cutout housing the selfie camera and the Face ID module on the display, instead of the notch.

As for forecasts, in the report, Omdia notes that Apple could be developing a new technology that allows the Face ID facial recognition module to be under the screen by 2024, and by then the two-hole cutout can be minimised to a one-hole cutout. As for the iPhone 15 series, India expects Apple to fully integrate the two-hole cutout design into all its iPhone 15 devices which include the standard iPhone 15 and iPhone 15 Plus.

Lastly, Omdia forecasts that Apple will be ordering 205 million LTPS and LTPO OLED displays from its suppliers in 2022, and the breakdown of the shipments are that Samsung will hold 60% of display shipments to Apple, LG Display 25% and BOE 15%.

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(Via)

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A new report has revealed interesting information about a recent trend with smartphone brands. Apparently, companies are now offering their handsets with fewer camera sensors due to a shortage of supplies.

The report arrives from Omdia, a known market research based firm, with its finding being shared on Weibo (a Chinese microblogging website) as well. Omdia added that OEMs are now shifting towards higher resolution image sensors for their rear modules that now house fewer number of cameras. The primary reason for this shift is reportedly due to the ongoing shortage of semiconductors that has affected various industries across the globe.

In the third quarter of this year, shipments of smartphones with triple camera setups rose to the same level as models with quad cameras. The triple camera segment got boosted as even low cost entry level handsets under 150 US Dollars saw a rise in adoption rate for multiple camera sensors on the rear. Meanwhile, the market share four devices with four cameras saw a decline, falling behind the triple camera phones. Interestingly, the market share of dual cameras which had been in decline for a while now, also saw a rise during this same period.

Jusy Hong, senior research manager of Omdia stated that this trend arrives as brands seek to reduce camera related costs caused by the continued shortage of semiconductors. He further added that smartphone brands are also reducing the number of cameras in mid range models from four to three. As of right now, the 48 megapixel lenses accounted for 25 percent of the entire market share in Q3 2021, while 64 megapixel and 108 megapixel sensors saw a rise to 19 percent and 5 percent share respectively.

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Market research firm Omdia has published a report on most shipped smartphones in 2020. As per the report, only three brands made it to the top 10, just like 2019. These companies were none other than Apple, Samsung, and Xiaomi.

According to the chart released by Omdia, the iPhone 11 was the most shipped smartphone in 2020 with 64.8 million units in shipments and $754 ASP (Average Selling Price). For those unaware, this handset’s predecessor (iPhone XR) topped the list in 2019 but the units were less at 46.3 million and the ASP was a bit more at $777.

Further, the second, third, seventh, and tenth positions were also occupied by Apple with the 2020 iPhone SE (24.2 million), iPhone 12 (23.3 million), iPhone 12 Pro Max (16.8 million), and iPhone 12 Mini (14.8 million). The ASP of these models were $451, $896, $1,232, and $796 respectively.

Interestingly, the iPhone 12 Mini shipped more than the iPhone 12 Pro although numerous reports stated poor sales. The latter phone is not even included in Omdia’a top 10 chart.

Further, with Apple sitting in five places, Samsung captured four positions. The South Korean tech giant’s Galaxy A51 ($269), Galaxy A21s ($192), Galaxy A01 ($115), and Galaxy A11 ($158) came fourth, fifth, sixth, and eighth respectively. The shipments of these devices stood at 23.2 million, 19.4 million, 16.9 million, and 15.3 million units.

Lastly, the Redmi Note 9 Pro by Xiaomi was in ninth place with 15 million units in shipments and $161 ASP.

Most Shipped Smartphones In 2020

1. iPhone 11
2. iPhone SE (2020)
3. iPhone 12
4. Galaxy A51
5. Galaxy A21s
6. Galaxy A01
7. iPhone 12 Pro Max
8. Galaxy A11
9. Redmi Note 9 Pro
10. iPhone 12 Mini

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(Via)

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Displays used in automobiles have seen a surge in shipments in 2020. Last year, the automobile industry saw an increase in demand for displays that grew by 22 percent year on year.

According to TheElec report, new market research from Omdia has pointed out that up to 351 million units of automotive displays that were sized 9 inch or above were shipped during this period. Due to the Coronavirus pandemic, the demand had shrunk in the first half but recovered in the second half of the year. This growth in display demand was primarily carried by the center stack display (CDS), which is generally the control hub in a vehicle.

Back in 2020, the CSD shipments rose by 47 percent alone in comparison to 2019. Furthermore, this category also accounted for around 40 percent of the automotive display market in 2019 but has since risen to over 50 percent in 2020. In the final quarter of last year, CSD alone accounted for 56.5 percent of all automotive displays. Similarly, ICD (instrument cluster display) was also responsible for the growth, which also saw a rise of 11 percent and accounted for about 30 percent of the automotive display demand.

Furthermore, the report also found that only over 10 percent of all displays were automotive screens and that the increase in CSD and ICD shipments were thanks to the rise in autonomous driving and other safety features. Notably, 12.3 inch panels were the most popular size in this category of displays. The market research also predicts that the automotive display market will further recover in the second half of 2021.

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Smartphones killed the digital camera market a long time ago. In fact, phones have now become the only camera for most users. The improvements in mobile photography and videography throughout the years have been phenomenal. Handsets with multiple cameras have now become a norm. In fact, phones with quad-camera setup shipped more in quantities in Q3 2020.

According to the market research firm Omdia (via GSMArena), almost 60% of the smartphones shipped in Q3 2020 had a quad-camera setup. Xiaomi ranked first in this segment, closely followed by realme. Other top OEMs were OPPO, HUAWEI, vivo, and Samsung respectively.

Out of the above-mentioned brands, OPPO and realme were the only companies to not ship phones with a single camera during this period. Also, it is worth noting that realme hasn’t launched a single camera smartphone in a very long time.

EDITOR’S PICK: realme is the world’s fastest smartphone brand to hit 50 million shipments

On the other hand, Apple topped the chart for single-camera phones, thanks to two of its bestsellers – the iPhone XR and the iPhone SE 2020. Interestingly, Xiaomi came second, followed by Samsung, HUAWEI, and vivo respectively.

Apple also topped the list of dual-camera smartphones, courtesy of 2020’s best-selling handset iPhone 11. Whereas, vivo stood first in terms of triple camera handsets, realme led the chart of dual-camera smartphones, HUAWEI was the only top company to ship penta-camera phones in the last quarter.

Anyway, we all know that most of these multi-camera smartphones have useless low megapixel macro and depth sensors. But the general public does not feel the same. Hence, quad-camera phones were popular in the third quarter of 2020.

Note: HUAWEI includes HONOR, Xiaomi includes Redmi and POCO, and lastly, vivo includes iQOO.

UP NEXT: Nokia is Counterpoint Research’s most-trusted brand in terms of software, security & durability

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Televisions have become one of the main source of entertainment during the pandemic. This resulted in the increase of TV shipments after a very long time. OLED TVs in particular also witnessed growth in shipments despite the forecast was lowered earlier this year, according to a report by Omdia.

OMDIA (formerly IHS Markit) is a research firm similar to Counterpoint Research and IDC to name a few. Back in April, the firm predicted that OLED TV shipments will be 3.5 million units in 2020. An earlier report by the same company forecasted 4.5 million and at the end of last year, it predicted 5.5 million units.

But now, it says the OLED TV shipments will only reach 3.3 million units, which is still 10% more than in 2019. Also, the company predicts that shipments will reach 1.2 million units in the last quarter of 2020 and 1.04 million units in Q1 2021. According to the firm, the Q4 2020 shipments will be 30% compared to Q4 2019.

That’s not all, as per OMDIA, OLED TV shipments may reach 9 million units in 2024. Above all, the overall shipments have finally crossed 10 million units in September (10.32 million units) since LG launched the first commercial OLED TV in 2013.

Currently, a total of 19 brands offer OLED televisions. This number is expected to grow in the coming years. Last but not least, LG Display is the dominant OLED panel supplier in the world.

UP NEXT: Future of Transparent OLEDs is in Automobiles: CEO of OTI Lumionics

(Via)

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