There has been a lot of hype about the upcoming LeTV “Superphones”, which are manufactured by the “Netflix of China” video services streamer. The company invested quite a lot for all the marketing and the CEO was not shy either by calling Apple an innovation Nazi. All the hype made many consumers interested in this newcomer and the Super Le Smartphones are on sale. Well, kind of.

We usually talk about the Xiaomi and their flash sales strategy. This time around, the LeTV smartphones went officially went on sale today and…. 200.000 units were gone in a blink of an eye! LeTV One Pro (2499 Yuan or around $400) was sold out in 1 second, LeTV One – in 3 minutes and 46 seconds! Previously, the company announced that there was a huge interest in their devices as there were more than 10 million users, who “reserved” a phone. Well, all we can say that the demand is extremely high!

It is also worth mentioning that LeTV has finally revealed the official price of the 6.33 inch giant phablet flagship – LeTV One Max. It will cost 3599 Yuan (around $580) in China. The online reservations for the Chinese customers have already started at 2 PM today and the open sale will start on June 12th at 12:00. However, due to the high demand the same story may repeat and the device may be sold out in a matter of seconds. This keeps us wondering of the point of the reservation system.

However, there is a catch. The above mentioned pricing is only for the limited number of the devices. On the other hand, the final retail price will be decided by “Referendum” (most likely online voting or something similar) at the beginning of June. That means that the price may go lower.

It seems that the LeTV takes some marketing clues from the Xiaomi and uses the flash sales tactics. At least for now. Another similarity is that they sell their devices almost at  the cost (the company even disclosed BOM – Bill of Materials). However, the main point of LeTV’s strategy seems that they have a different primary focus – they want to sell services rather than hardware. Well, for now we are not interested in their services portfolio as they are Chinese-oriented. Still, we are very interested in the hardware and we cannot wait to see how the package of beautiful design and killer specs performs in real life scenarios. We cannot wait to provide you with the full review treatment of Le “Superphones” as soon as they land in our offices.

It seems that the resellers have already started picking LeTV devices up. As usual, the reseller prices are higher than in China, but still you get a killer device for a decent price. Merimobiles seem to be offering the lowest prices for now.

You can pre-order LeTV One Pro 32GB Version for $499 , LeTV One Pro 64GB Version for $549.99 , LeTV One Pro 128GB Version for $599.99. Also, you can pre-order LeTV One Max 64GB Version for $699.

In the mean time, what do you think, are LeTV smartphones worth the hype? Will they be killer devices in real life? Let us know in the comments section.

The post LeTV Breaks Sales Record: One Pro Sold Out in 1 Second! appeared first on Gizmochina.

Letv has been on the news for a while and finally, their event has started and the company is ready to announce their new devices and thus enter the hectic smartphone game. In case you are not aware of the company, it is well known in its homeland. It offers variety of services and to list one of the most recognizable is video/music streaming services, which are similar to what Youtube in the west offers (Google services are forbidden in mainland China).

Today the company just announced three new devices: Letv One, Letv One Pro and Letv One Max. Here is the all the information you need to know about the announced Letv One smartphone!

Pictures from the launch event in China (another event was held in Silicon Valley, CA, USA simultaneously):

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KEY FEATURES

The design of it is just amazing as it is all-metal and has nearly zero borders!

The Letv One Pro seems to be a real “super phone” as it spots some bleeding edge specs! It is equipped with the fastest chip available so far – Qualcomm Snapdragon 810, which is complemented by a powerful Adreno 430 graphics processor. What is more, the Pro model  uses the world’s largest 4G RAM LPDDR4 eMMc 5.0 flash memory. Moreover,  the device supports dual SIM dual standby modes and LTE-Cat9 4G high-speed networks. Letv reminds us that this is the world’s most powerful mobile phone! 

The Pro device will have a Sharp 2k 5.5 inches screen, which has a 564 PPI. What is more, it has 85% ultra-NTSC color gamut, which makes the screen reflect extra-ordinary rich colors and looks amazingly sharp. Also, the device uses a Letv’s unique color management technology, which is said to provide the best viewing experience available on any mobile device.

It uses OV4688 4mp front camera with a large F/2.0 aperture and 2.0um pixels, 81 degrees super wide angle 5P lens. On the back there is Sony’s 13MP sensor with optical image stabilisation and dual tone dual LEDs.

Also, there is a dedicated LeHi-Fi audio chip to provide a great music experience!

SPECS SUMMARY

PRICING AND AVAILABILITY

The One Pro model will cost 2499 Yuan ($400) for 32 GB model, which is pretty low for such a powerful package. The price will increase to 2699 Yuan ($435) if you want the 64GB model.

It will be available in China starting at May 5th (there will be a booking system as at first the device will come in limited quantities).

The international availability is not yet disclosed, but we presume that the devices will be available at least in the U.S. as the Letv did a lot of marketing directed at Apple (e.g. comparing Cupertino based company to the Nazi, which sets dictatorship prices of their devices.

The post Letv One Pro: All You Need To Know appeared first on Gizmochina.