OnePlus has confirmed the global launch of its latest flagship smartphone, the OnePlus 10 Pro, on March 31, 2022. The smartphone is equipped with high-performing cameras which is its main selling point. To demonstrate the photography quality of the OnePlus 10 Pro 5G, which is built in collaboration with Hasselblad, OnePlus launched their latest flagship into the stratosphere under the ‘Capture the Horizon’ campaign.

The smartphone captured breathtaking images of the earth’s horizon. The campaign was made possible by sending the smartphone into the stratosphere at 38,000 meters, where the wind speed is 200km/hr, and temperatures go down to minus 60 degrees.

OnePlus 10 Pro Horizon shots

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The journey was made possible by an ultra-lightweight module attached to a weather balloon, which sheltered the phones from the elements. Further, an app was developed to remotely operate the devices, which helped click pictures at the right time and with the appropriate settings. Using meteorological calculations, the module with the phones was recovered, which pleasantly revealed some spectacular horizon images.

Talking about the campaign, Kate Parkyn, Associate Marketing Director, OnePlus Europe, said:
“Since the launch of the OnePlus 9 series, we have been in a close-knit strategic partnership with Hasselblad to co-create and improve on OnePlus flagship camera technology. This is the second year of our partnership with Hasselblad where we have further developed and improved the color science with the second-generation Hasselblad Camera for Mobile. Our campaign is inspired by Hasselblad’s historical voyage to space to take images of the moon and we were confident that our camera too will be successful in delivering the same image quality. We are extremely delighted to see the stunning images of the horizon captured by OnePlus 10 Pro and proudly present this trusted camera quality to OnePlus users.”

The initiative was executed in close collaboration with OnePlus community members. They were involved in naming the module and contributing to the stratosphere’s eventful journey.
For those unaware, Hasselblad was the first camera to take pictures on the moon. With the “Capture the Horizon” campaign, OnePlus has tried to prove the reliability and quality of the camera system on the OnePlus 10 Pro, which comes powered by Hasselblad.

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