Back in June 2021, OnePlus officially announced its merger with OPPO. OnePlus customers and fans alike were divided by this decision with many believing that the brand will lose its identity over time.

Although OnePlus merged its operating system codebase with OPPO’s ColorOS and the Chinese OnePlus devices come with ColorOS out of the box, the brand has largely been able to maintain its identity. Now, in an interview, OnePlus China’s president Li Jie has shared some of the advantages that have been gained from the merger.

In an interview with NetEase Technology and other media outlets, Li Jin revealed that they are now able to expand to 10,000 offline stores overnight in China. As we know, OnePlus for the large part has been an online-focused brand with most of its sales happening online. Using OPPO’s resources, OnePlus can now expand its physical stores to 2,800 county towns, 4,000 core business districts, and more than 5,000 experience points overnight.

The company is able to do so by opening its experience stores inside of existing OPPO outlets. Usually, it takes years for a manufacturer to establish 10,000 physical stores, and it also takes a lot of capital investment. But that’s not the case for OnePlus as Li Jin explains “OPPO’s store is ready-made, the rent has been paid, and the basic salary of the experienced consultant has been paid. For us, it is only on the counter. Find an area that belongs to OnePlus, put the product on it, and if the product generates some sales or services, you will get a commission. This is the benefit of integration, and the offline cost is very low.”

Li Jie also emphasized the importance of having offline experience store sayings “Our products and brands have always emphasized workmanship and texture, including detail polishing. If there is no offline experience link, many times users don’t know or perceive it!”

Using OPPO’s supply chain to achieve this will largely reduce the cost and investment for OnePlus. OnePlus president also pointed out many other benefits they enjoy with the merger. OnePlus recently launched the OnePlus Ace which features OPPO’s 150W SUPERVOOC fast charging. The cutting edge fast charging speed would’ve been difficult to achieve as OnePlus previously worked alone and only had one or two thousand engineers. After the integration, it cooperates with more than 10,000 engineers from OPPO expanding its R&D capabilities and increasing efficiency.

Separately, the recently launched OnePlus Ace will be rebranded for the global market and launch with the OnePlus 10R moniker in India on April 27. Check out our roundup story to learn more about the upcoming phone.

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(Via ITHome)

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Earlier today OnePlus unveiled its largest-ever experience store globally in Bengaluru, India named “OnePlus Boulevard”.

Located in India’s silicon valley-Brigade Road, is one of a kind structure consisting of two floors with more than 39,000 square feet of retail space with multiple entries and exit points.

The store is designed with an aim towards providing the customers with a holistic, premium offline experience to interact closely with the brand’s offerings. As the name suggests (OnePlus Boulevard”) the store has a lot of natural and earthy elements giving the space a lot of warmth and elegance.

Some design elements include the terracotta material finish for the walls, and several clay and ceramic artworks sourced from artists across India.

The ground floor has a vast experience center where customers can interact with all OnePlus products by touching and feeling them. There is a dedicated community zone that features a community lounge, gaming zone as well as an auditorium to host events. The OnePlus Boulevard also features the signature coffee experience zone and a special unboxing zone for customers to open and set up their newly bought products.

Addressing the launch of the new OnePlus Boulevard, Navnit Nakra, India CEO and Head of India Region, OnePlus India, shared  “Right from the start of our India journey in 2014, our community in India has always received our products very positively. The India community has played a significant role in our brand’s growth and continues to do so. Owing to this, we believe that India region would make for the perfect venue to house our largest OnePlus Experience Store, called the “OnePlus Boulevard.” This is also a testament towards our commitment to provide our community with the best user experience across all offerings of our brand.

He also added, “OnePlus’ journey in India began right here, in our country’s biggest tech hub, Bengaluru. And we are excited to bring our largest OnePlus Experience Store in the world to our India community here.”

The expansion of offline stores in India is a part of the brand’s ongoing endeavor to enhance its offline presence using an omni-channel strategy and provide more retail touchpoints for consumers to interact with the brand on a more intimate level. One plus has invested INR 100 crore towards offline expansion in India and is looking forward to operating 15,000+ offline stores, including partnered stores, by end of the year.

The store is offering its customers all the latest OnePlus products including the newly launched OnePlus Nord CE 2 thereby bringing the brand closer to its diverse user community.

The OnePlus Boulevard has kept in mind the safety of its staff and customers by prioritizing safety and hygiene measures in its offline stores and is complying with government guidelines on Covid-19.

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OnePlus is looking to expand its offline channels for sales of its electronic products like smartphones and more. As of right now, the company has already opened up about 200 physical stores in China.

Back in November 2015, the Chinese company had issued an announcement that it was closing down its 45 OnePlus experience stores across the country. The move was made to further grow its online channel and reserve its limited finances at the time. Back then the company had only offered 3 smartphone models with which it could not sustain due to it cutting into the OEMs profits.

Jumping forward to now, the company has seen great success with its e-commerce approach. A notable example is the Indian market where its handsets were well received and even became a top runner in the premium segment in recent times.

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Earlier today (20th January 2020), Pete Lau, the CEO and Co-Founder of OnePlus, stated that the company has over 200 offline stores, which include its experience stores and even authorized sellers, with more expected to arrive soon after. These stores will include, and are not limited to, smartphones alongside the peripheral accessories like earphones and more.

The senior executive shared this news on Weibo, the Chinese microblogging website, through his official account. It is indicative of the company’s success and its plans on expanding the physical distribution of its electronic products. The expansion primarily focuses on the home country, China, but will also include overseas expansion soon after.

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Premium smartphone maker, OnePlus yesterday opened a new exclusive OnePlus Experience Store in India. The store is located in the city of Mumbai and is the second of such Experience Stores in the city.

OnePlus first opened an Experience Store in India in Bangalore in 2017. Since then, more have been added, with the brand rolling out three stores, one each in Mumbai, Bangalore and Kolkata back in July. The new Experience Store spans across nearly 1000 square feet and is the second exclusive Experience Store by the brand in Mumbai. The new Experience Store launch is in line with the company’s increased focus on expanding its offline footprint across India. The brand says it plans to operate 100 such Experience Stores across top 50 cities by the year 2020, with special focus on tier 2 cities as well. The brand currently has 30+ exclusive stores across the country, supported by 60 plus service centres, and present in 2000+ offline stores across India which includes Large Format Retail stores as well.

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Customers and OnePlus community members visiting the new Experience Store can avail a series of exciting introductory offers such as the following: Festive offer of cash back up to INR 2000 on any HDFC bank card transactions on purchase of OnePlus 7T and OnePlus 7 Pro until 31st October 2019. No cost EMI for three months on major credit card transactions for all OnePlus products. First 100 buyers get exciting giveaways at the store launch.

Talking about the OnePlus Experience Store in Mumbai, Vikas Agarwal, General Manager, OnePlus India, said,

“OnePlus is committed to provide its customers a premium experience when it comes to offline touchpoints. We are very excited to expand our presence with the inauguration of the second Experience Store in Mumbai and are looking forward to catering the customers in the city. Mumbai is a crucial market for us, and with the new store we are keen to deliver an unparalleled, superior experience to our community based in the city.”

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OnePlus, the China-based smartphone manufacturer, which has now grabbed the top spot in the Indian premium smartphone market, surpassing Samsung, is now aiming to expand its offline presence.

This development comes after it was revealed that OnePlus is planning to make India, which is the world’s second largest smartphone market, its second headquarters by the end of this year.

In an interview with Reuters, OnePlus India General Manager Vikas Agarwal had said that the company is planning to establish around 10 retail stores across the country in the second half of 2018. Currently, the company is operating five retail stores in India.

Along with the expansion of its retail stores in India, OnePlus is also planning to start a Research & Development (R&D) unit in the country. Apart from the fact that India is the world’s second largest smartphone market, it also accounted for one-third of OnePlus’ revenue of $1 billion last year.

The Chinese smartphone brand sells the majority of its smartphones through Amazon India, with which it has entered into an exclusive partnership, as well as on its official online store in India.

Vikas Agarwal had said that all the OnePlus phones sold in India were manufactured locally. He also added: “We’ve already upgraded to local production of the components and will continue to look at further plans as the government announces the next wave of localization.”

Last week, OnePlus opened three new experience stores in India — one each in Mumbai, Kolkata, and Bangalore. Thanks to this offline stores, the sales of OnePlus 6 grew by 91 percent compared to the sale of OnePlus 5.

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According to the report from Counterpoint, OnePlus is now the leading smartphone brand in the premium phone segment in India with around 40 percent market share. Reflecting on this development, Pete Lau, CEO of OnePlus said that India has become a benchmark for creating successful global products.

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