OnePlus has recently released a new video titled ‘Behind the Lens’ on its official YouTube channel. In the video, the company’s CEO, Pete Lau, talks about photography and its importance, which also included its new lens partner Hasselblad.

As per the short video, the CEO and Chief Product Officer talks about how “photography is an essential part” of its smartphones. The senior executive of the Chinese tech giant also included a number of negative comments regarding its previous generation flagship handsets. These included complaints like “You need to improve your camera module on 8T, it’s the same as the 8. Little disappointing,” or “I feel when I shoot on landscape the sky isn’t merging, the blue tones (are) too low, would be great if you fix.”

The official highlighted this to show that the company is reading feedback and aims on improving the camera performance for its latest OnePlus 9 series of smartphones. For those unaware, Hasselblad has one of the best reputations in the world of photography. So, the smartphone maker is aiming to improve its camera game with the new partnership, to bring more vibrant and dynamic colors.

As per OnePlus, “Hasselblad Camera for Mobile will also offer improved HDR video recording, as well as support for capturing 4K 120FPS and 8K 30FPS video.” The company further added that it will be working “with a true heavyweight partner” to “create a new benchmark in mobile photography.”

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OnePlus has officially confirmed to launch the OnePlus 9 series on March 23 at 10:00 AM ET. The launch event will be livestreamed on the company’s official YouTube channel. That’s not all, the Chinese smartphone maker has also formally announced its partnership with the Swedish camera maker Hasselblad.

In the press release, OnePlus did not reveal the models in the OnePlus 9 series, which are expected to be OnePlus 9, OnePlus 9 Pro, and OnePlus 9R, as per leaks. Instead, the brand has confirmed the camera specs of these devices.

OnePlus says that it has signed a three-year partnership with Hasselblad to co-develop camera systems for future OnePlus flagship devices. To do so, the company will be investing $150 million over the next three years for four R&D labs around the lab, including two imaging labs based in the United States and Japan.

The OnePlus 9 series and the upcoming high-end phones from the OEM will ship with ‘Natural Color Calibration with Hasselblad’, a new color solution jointly developed by OnePlus and Hasselblad. The brand’s flagship smartphones will also come with ‘Hasselblad Pro Mode’ with support for 12-bit RAW format and options to adjust  ISO, focus, exposure times, white balance, and more.

Additionally, OnePlus and Hassleblad are also working on a panoramic camera with a 140° FOV (Field of View) and T-lens technology for faster focus in the front-facing camera.

That said, here are some of the camera specs of the OnePlus 9 series, as confirmed by the company itself.

• Custom Sony IMX789 Sensor
• Freeform Lens for Minimal Distortion in Ultra-Wide Pictures
• Support for 12-bit RAW
• Improved HDR Video Recording
• Video Recording at 4K 120FPS and 8K 30FPS

From the above-mentioned parameters, we can clearly say that none of the hardware is new but they are first for a OnePlus smartphone. Hopefully, the OnePlus 9 series’ camera system performs as well as the company claims.

What are your thoughts on the upcoming OnePlus 9 series and the OnePlus-Hasselblad partnership? Do let us know in the comment section below.

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