Russia is an equally important market for Chinese brands. Last Quarter(Q3), Huawei led there with a 27.8% share in the Online Smartphone market. Counterpoint Research has come out with the next Quarter report and this time it is Xiaomi racing ahead of giants like Samsung and Huawei.

According to the report, entire smartphone sales declined by 11% YoY in Russia during Q4 2020. One of the major reasons is the second-wave of the Covid-19 pandemic. However, the share of the online Smartphone sales grew 1% QoQ to reach 35% of total sales in Q4 compared. Among the lot, Xiaomi managed to beat Samsung and Huawei to get an Online Shipment share of 31% in Q4.

Just like the last Quarter, Samsung seems to be the overall Popular brand in Russia as per the report. Despite this, Xiaomi managed to grow 4% QoQ to capture 31% of Online Market Shipment Share and top the list in Q4. Samsung sits in 2nd place with 27% share, a 2.1% YoY and only a 0.7% QoQ growth.

Surprisingly, Apple, which was nowhere near the top contenders in Q3 grew 7.3% QoQ to break into the top-3 brands online. Its share as of Q4 sits at 15.5% thanks to the iPhone 12 series devices’ sales. That said, as Huawei stumbled with a further drop in Shares during Q4, newbies like realme swooped in to take advantage and capture a 3.3% share.

If you are a Huawei fan and are not happy with the things going the way they are, fear not as the company is said to bring nearly 40 product categories. These probably include PC, Smart Glass, Monitors, and few Smartphones as well to Russia this year. While the specifics of the smartphones aren’t clear, it could be the P50 Series and some mid-rangers.

To sum up, Associate Director of Counterpoint, Tarun Pathak, says as customers look for features like NFC, OLED, eSIM, the ASP(Average Selling Price) of Smartphones rose 8% YoY to settle at $258. He also said that e-commerce giants introduced lot of offers, cashback to boost online sales.

Going forward, issues like component shortages will determine how the market drifts in 2021. While the vaccination drive for COVID-19 will also play a pivotal role, brands like HONOR who is well-known in Russia, should steer talks with OEMs faster to regain the throne.

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Huawei must have a mixture of emotions now. The company is facing the heat as a result of US sanctions on one side but manages to survive in certain markets on the other. One such market is Russia where the company has maintained the top spot in online smartphone shipment share consecutively in Q3 2020.

Counterpoint Research has released a report on the Smartphone market in Russia for Q3 2020. Although things are looking bad for Huawei overall, it maintains the lead in the Online Smartphone shipment market list with a share of 27.8%. This is a 2.2% YoY increase from 2019 but a 7.2% decline QoQ. Among this, the ex-sister brand‘s Honor 30 series helps it bag most of the online share in 5G models.

Overall smartphone sales get an increase of 5% YoY(Year on Year) in Russia whereas the online smartphone sales hit 34% in Q3 2020. This is a 2% QoQ(Quarter over Quarter) increase from Q2. Report says that strict public distancing norms along with promotional offers like gifts, cashback drove online sales.

Precisely, Honor offered cash coupons to boost its sales whereas companies like Xiaomi managed to crack Samsung with aggressive models. In fact, it has five of the top-10 online smartphone models with Redmi Note 8 Pro, 8A, Note 9 being its top three devices. Chinese company realme managed to enter the top-5 for the first time with a 1.7% YoY increase in share.

EDITOR’S PICK: Huawei levels Samsung in Counterpoint’s September 2020 list of Top-selling 5G Smartphones Globally

Although Samsung leads overall revenue in offline and online segments, it lost the online share to Huawei. In fact, its Galaxy A51, A31 are among the top-selling devices online and offline but its online shipment market share for Q3 is 26.3% making it trail behind Xiaomi and Huawei. The report says that Samsung’s decision to focus more on offline is the reason for this.

Anyway, the list also has Apple sitting at 4th place with an 8.3% online market share. As for the online platforms, M.Video-Eldorado, Russia’s biggest consumer electronic chain, leads the online platform in Russia with a share of 32.5%.

Research Associate Soumen Mandal says that Chinese brands are strengthening their position in lower and mid-price segments. This is evident in Q3 2020 report as the report says that the average price of smartphones dropped 5% YoY in Russia and sits at $224 in Q3 2020.

UP NEXT: Huawei Founder accuses some U.S. politicians of trying to kill the company

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