OPPO has unveiled a new smartphone for the Japanese market. The phone which is the Reno A is its second Reno smartphone in the country. Renders and specs of the phone already leaked back in August before its launch.

The Reno A has a 6.4-inch 2340 x 1080 display with a waterdrop notch and a 91% screen-to-body ratio. There is Gorilla Glass 5 covering the display.  The phone is powered by the Snapdragon 710 processor and is paired with 6GB of RAM and 64GB or 128GB of expandable storage. The product page says the 128GB version is exclusive to Rakuten Mobile.

There are dual cameras on the rear of the Reno A – a 16MP primary camera and a 2MP depth sensor. The phone has up to 22 scene recognitions and 416 automatic scene settings, so that your photos can turn out well. The selfie camera is a 25MP AI camera with a beauty mode and a portrait mode.

The Reno A has an in-display fingerprint scanner and also has NFC with support for FeliCa mobile payment. There is dual-SIM support (nano only), Bluetooth 5.0, dual-band WiFi, and OTG. The Reno A also has an IP67 waterproof and dustproof rating.

The phone packs a 3600mAh battery and charges via a USB Type-C port. It runs ColorOS 6.0 and brings software features such as Game Boost 2.0 which includes Touch Boost and Frame Boost for faster touch response and smoother gaming respectively.

The Reno A has a price tag of 35,800 Japanese yen (~$333). The phone will come with a protective film already attached, a pair of earphones, and a protective case. It is already available for pre-order and will go on sale on October 18. Interested buyers will be available to purchase one on Amazon Japan, Rakuten Mobile, Fiimo, LinksMate, Yamada, Joshin, Simseller, Nojima, etc,.

UP NEXT: OPPO patents phone with Zenfone 6-style flip cameras

The post OPPO Reno A launches in Japan with IP67 waterproof rating appeared first on Gizmochina.

Oppo, the Chinese smartphone manufacturer which has also found a place in the world’s top five smartphone brands, has now expanded its operations to Japan. The company has forayed in the Japanese market with the launch of its flagship phone — Oppo R11s.

Apart from Japan, the China-based company is also looking to expand its global footprints. For that, Oppo is planning to roll out operations in the Europen market.

According to Deng Yuchen, chief of Japanese operations for Oppo, the company is currently in discussions with NTT Docomo Inc, KDDI Corp, and SoftBank Group Corp for its portfolio. He further adds that the company is making progress with two of those network operators. The Chinese phone maker is also in talks with MVNOs such as Y!mobile and Rakuten Mobile.

Commenting on expanding the Oppo brand to Japan, Deng Yuchen said:

Operating in such a demanding market can enhance our own strength and serve as valuable experience for us to tackle untapped European and US markets in the future. Success in the Japanese market will be an endorsement for our brand.

In a recent interview, Deng Yuchen has revealed that the company is planning to hire around 700 to 800 employees in Japan in the next two years for engineering, marketing, and sales positions. There’s a possibility that Oppo may also open a retail flagship store in Tokyo in the future.

Oppo, which was founded in 2004, is one the leading smartphone brand in China and currently sells its devices in about 30 markets, including Singapore, Australia, New Zealand, India, and Indonesia, among others.

The Oppo R11s, with which the company is foraying in the Japan market, features a 6.01-inch Full HD+ display with a screen resolution of 2160 x 1080 pixels and an aspect ratio of 18:9. The phone is powered by Qualcomm‘s Snapdragon 660 processor.

In Japan, the phone will be offered with 4GB RAM and 64GB of internal storage. Recently, the company had launched the 6GB RAM variant with 128GB onboard storage, but the 6GB RAM model remains China-exclusive.

Coming to the camera department, the rear camera features a combination of a 20-megapixel camera sensor with f/1.7 aperture and a 16-megapixel camera sensor with f/1.7 aperture. On the front side, there is a 20-megapixel camera sensor which comes with Artificial Intelligence (AI) features that support more than 200 facial enhancements, scene detection, and portrait mode.

The phone is running Color OS 3.2 and comes with Android 7.1.2 Nougat operating system out-of-the-box. Oppo has recently rolled out Android 8.1 Oreo update to the device in China. The Oppo R11s is fueled by a 3,205mAh battery, which supports company’s own VOOC fast charging technology.

Read More: OPPO Patents Foldable Phone With Flexible Display

While the Oppo has announced the Oppo R11s smartphone for the Japanese market, the company has not yet revealed any information related to its availability and pricing.

The post Oppo Starts Operations In Japan, Launches Oppo R11s appeared first on Gizmochina.