According to reports by ITHome, Chinese smartphone brand Realme has allegedly been removed from the OPPO Mall. OPPO Mall (earlier known as Huantai Mall app) is an e-commerce-based online store that was dubbed the official store of OPPO, OnePlus, and Realme in China.

If popular leakster Digital Chat Station is to be believed, Realme has plans to open an independent e-commerce shopping mall for its devices. This has come as a surprise as Realme is affiliated with OPPO and OnePlus, and was founded in August 2018. Realme and OnePlus had their own special sections in the OPPO Mall, which served as a dedicated e-commerce platform. Now, not even a single Realme product can be found in the OPPO Mall. Furthermore, the brand section of Realme has also been removed from the app, while OnePlus has not been affected whatsoever. 

The link that opened the Realme smartphones section in the OPPO Mall now shows the following notification- “This product has been removed from the shelves, let’s browse other products”.  Meanwhile, the Realme official mall can be accessed normally.

Realme’s departure from the OPPO mall this time should signal a stronger brand performance. Previously, the market had a preference for a handful of Realme products, and this preference has significantly increased. The Realme GT2 Master Explorer Edition is now scheduled to be released in July as well. The smartphone, which has a 6.7-inch 2412 x 1080p 120Hz AMOLED screen, weighs 199g, is 8.2mm thick, and has a 4880mAh (nominal 5000mAh) battery inside. 

Optics of the device feature a front 16MP, rear 50MP + 50MP + 2MP, and 100W rapid charge. The Snapdragon 8+ mobile platform is anticipated to be included with the Realme GT2 Master Explorer Edition.

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In 2020, the Oujia group (OPLUS) introduced an integrated eCommerce platform called Huantai Mall in China. It is a one-stop destination in the country to buy OPPO, OnePlus, and realme products. Just a year later, the online store has been now renamed OPPO Mall.

According to a report by ITHome, OPPO recently updated the Huantai Mall app for Android. The latest release not only bumps up the version to 3.0.2, but also changes the name of the application and its icon.

The official online store of OPPO, OnePlus, realme in China is now called OPPO Mall instead of Huantia Mall. It also gets a simple icon with OPPO logo. Additionally, the app now comes with a redesigned homepage.

OPPO is yet to issue an official statement regarding the rebranding of Huantai Mall. Also, it’s worth noting that the application is still listed with its old name on Apple App Store.

Both OPPO and OnePlus are undergoing changes ever since the two brands announced their merger. They have even confirmed to use a unified mobile operating system from next year.

Hence, we think that the new branding for their eCommerce store is part of the merger plan. As OnePlus is now said to be a sub-brand of OPPO, it makes sense for the online store to carry the parent company’s name.

What are your thoughts on the rebranding of Huantai Mall? Drop your thoughts in the comment section below.

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