OPPO seems to be doing all it can to make its presence felt in India and to capture a good market share of the Indian mobile market.

Tom Lu, CEO of OPPO Mobiles India said that the company was feeling fortunate by winning the title sponsorship right of such a popular cricket tournament in India. Cricket as a game is the most popular sport in India and OPPO thinks that this can be the best way to reach the Indian audience. In India, cricket is being watched by majority of the people and by sponsoring this T20 Champions League, OPPO is confident of making their presence felt as a strong mobile company.

This Cricket Champions League T20 will be called as “OPPO CHAMPIONS LEAGUE T20”. The matches will start from 13^th September and will go on till 4^th October. This tournament will see participations from other countries as well which include – Australia, New Zealand, South Africa, Sri Lanka and Pakistan. Probably, OPPO CEO himself or some other official of the company will be present to witness the matches and deliver trophies to the winning team.

Recently, OPPO had announced its sponsorship with a TV serial named “BIG BOSS” on a popular Indian TV channel. Let’s see will these marketing strategies will give OPPO any benefit or not.

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A great symbiotic relationship is one in which both the parties are equally benefitted. Sponsorship of the latest season of Bigg Boss by OPPO India is a precise example of this. OPPO is a Chinese mobile phone manufacturer who launched its handsets in India in early 2014. Since then the company is trying to gain a stronghold in the Indian market. What could be a better opportunity to connect with the Indian public than sponsoring India’s top most reality TV show, Bigg Boss. On the other hand, the show gained an important sponsor as it aims to increase its budget from 120 crores last year to a whopping 150 crores.

OPPO India CEO, Mr Tom Lu said, “It’s been our endeavour to establish a closer connect with the Indian society ever since we became a part of it. A hugely popular show like Bigg Boss on Colors will give us a platform to come closer to the Indian masses. During the show, viewers will get to know more about OPPO’s commitment to designing beautiful technology products with an open attitude and how OPPO’s range of innovative smartphones help create fun memorable moments. We wish the show enormous success.”

Mr Raj Nayak, CEO, Colors, said, “We are happy to announce our association with OPPO India as the ‘Powered By’ sponsor for Bigg Boss Season 8 and are glad that OPPO has chosen Bigg Boss as a platform to launch their newest campaign. We look forward to building a positive relationship with the brand and strengthening our association.”

Here’s hoping that this strategic partnership works in favour of both the companies.

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