OPPO unveiled a new sub-brand dubbed Realme in India in May this year. The new sub-brand had as its first model the Realme 1 which was sold exclusively online. That sub-brand has now being freed from the shackles of the main OPPO brand and will now exist as a separate independent brand. OPPO’s Vice President Sky Li has announced that he is stepping down to take over the reins as CEO of the Realme brand.

In a letter to employees of the new Realme brand, Sky Li who was also head of OPPO’s overseas business introduced the new brand and also mentioned that the idea of creating the brand was born at the end of last year. The press release also gave an insight into the brand’s plans and target market. The statement quoted Gartner’s report which identified Central and Eastern Europe, Middle East and Africa and some Asian countries as emerging markets and so will be the target of the new brand. The company expects sales to increase by 9% by the end of 2018. Therefore, Realme is planning to provide “products with strong performance and stylish design” in an attempt to capture these emerging markets.

Read Also: OPPO Realme 1 vs Xiaomi Redmi Note 5 Pro: Value For Money Mid-Rangers Compared!

This business model is similar to what Peter Lau did when he left OPPO and registered OnePlus. Of course, OnePlus still remains a BBK subsidiary just like OPPO and perhaps Realme. The difference is that while OnePlus targets the flagship segment, while the Realme target market is the mid-range segment. It is left to be seen how the new brand will fare among brands such as Tecno, Infinix, Gionee, and others that already target these markets.

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With its Realme 1, OPPO has launched its official sub-brand in the market. Sub-brands are usually focused on the quality-price ratio, and it seems to be the same with the new OPPO brand. The Realme 1 is the perfect midrange smartphone and it is going to rival devices like Xiaomi Redmi Note 5 Pro which is already among the best-sellers in several nations. With this comparison, we will compare OPPO Realme 1 vs Xiaomi Redmi Note 5 Pro in order to establish if the new Realme 1 may be a real menace to RN5P’s sales or if Redmi Note 5 Pro still has a higher value for money.

Oppo Realme 1 vs Xiaomi Redmi Note 5 Pro

The Realme 1 definitely looks better than the Redmi Note 5 Pro. It comes with a glass back which is refined in the reflective Diamond Black color. Even the front design is aligned to 2018 devices featuring a notch on top and a full screen panel.

The two devices are similar in performance: both have nice midrange SoCs. Snapdragon 636’s strong points are its powerful modem and efficiency, while Helio P60 performs very well in daily use and even with heavy apps. OPPO Realme 1, unlike Xiaomi Redmi Note 5 Pro, is available in a configuration with 128 GB of internal storage. So, it’s safe to say Oppo Realme 1 is more interesting in terms of hardware. But note that the OPPO model doesn’t have a fingerprint sensor and you have to rely on the less secure face unlock.

When it comes to cameras, Xiaomi Redmi Note 5 Pro is the winner. It has a rear dual camera which shoots decent quality photos in every scenario and an excellent 20 MP selfie camera paired with a front-facing LED flash. Even portrait mode on both the cameras are excellent. Realme 1’s AI front and back cameras do have bokeh mode, but it’s based on software and are not really that good. Note that Xiaomi Redmi Note 5 Pro also has a bigger battery and it lasts more on a single charge.

RELATED: Alleged OPPO Find X Render Leaked Reveals Triple Cameras, Notched Display, In-Screen Fingerprint Reader

Xiaomi Redmi Note 5 Pro wins the comparison, but the OPPO Realme 1 starts at a cheaper price ( $133/€112) as compared to $218/€184 for the Redmi model.

Which one would you pick?

Oppo Realme 1 vs Xiaomi Redmi Note 5 Pro: PRO and CONS

Oppo Realme 1

PRO

• Good performance
• Available with 128 GB ROM
• Unique design
• Affordable price

CONS

• Limited availability
• No Fingerprint Sensor
• Average Cameras

Xiaomi Redmi Note 5 Pro

PRO

• Good cameras
• Good hardware
• Affordable price
• Front-facing LED flash

CONS

• Nothing particular

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Recently, Oppo had announced a new sub-brand especially for the Indian market — Realme. The company has today launched the first smartphone under its Realme brand — Oppo Realme 1. The smartphone has been launched in partnership with Amazon India, and thus, will be exclusively available through Amazon.in. According to the company, the smartphone is a “Made In India” product.

The Oppo Realme 1 features a 6-inch full-HD+ display with screen resolution of 2160 x 1080 pixels and an 84.75 percent screen-to-body ratio. Under the hood, the smartphone is powered by an octa-core MediaTek Helio P60 processor clocked at 2GHz. The device also packs dual-core AI-specific chip and comes in three variants based on memory configuration — 3GB, 4GB, and 6GB RAM.

As of the storage, the 3GB RAM model comes with 32GB of internal storage while the 4GB RAM model packs 64GB of onboard storage. The top-end variant having 6GB RAM packs 128GB of internal storage. All three models come with a dedicated microSD card slot, enabling users to further expand the storage capacity.

Coming to the camera department, the Oppo Realme 1 sports a 13-megapixel rear camera with LED flash. On the front side, there’s an 8-megapixel snapper for taking selfies and video calling. The company says that it comes with Oppo’s AI Beauty 2.0 feature that offers 296-point facial recognition along with beautification feature.

While the smartphone doesn’t come with a fingerprint sensor, it comes equipped with Face Unlock feature, which according to the company, can unlock the smartphone in just 0.1 seconds. The device also features AR stickers for both the front and rear cameras.

The company says that the device comes with an AI Board assistant. The phone supports dual 4G VoLTE along with the usual set of connectivity options such as Wi-Fi, Bluetooth, and GPS. As of software, it runs on ColorOS 5.0, which is based on Android 8.1 Oreo operating system. The phone is fueled by a 3,410mAh battery and is optimized by AI Battery Management feature.

Currently, only the 6GB RAM and 128GB storage variant will go on sale in India in the first sale, which will take place on May 25th at 12:00 pm on Amazon India. The other variants with 3GB RAM + 32GB storage and 4GB RAM + 64GB onboard storage will be available in India after about a month.

The 3GB RAM model has been priced at Rs. 8,990 (approx. $133) while the 4GB RAM variant will be available for a price of Rs. 10,990 (approx. $162). The high-end model having 6GB RAM costs Rs. 13,990, which roughly converts to $206. It will be available in three color options — Diamond Black, Moonlight Silver, and Solar Red.

As for the launch offers, the smartphone is being offered with a 5 percent cash back on SBI cards, Jio benefits worth Rs. 4,850. The company is also throwing in a free case and a free screen protector.

At this price point, the Oppo Realme 1 will be up against the Xiaomi Redmi Note 5 Pro, which comes with 4GB RAM + 64GB storage and 6GB RAM + 64GB storage. Xiaomi recently hiked the pricing of the Redmi Note 5 Pro and now it starts at Rs. 14,999.

Read More: OPPO F7 Youth Appears in Promo Video, Reveals 25-Megapixel AI Selfie Camera

With Realme, Oppo is aiming to take on another China-based company Xiaomi, which accounts for almost 60 percent of mobile devices shipped through the online retail segment. The Realme brand has been positioned by Oppo as a “premium mid-range smartphone brand”. According to the company, it will comprise smartphones in the Rs. 10,000 to Rs. 20,000 price range, but the company has kept the doors open for premium models in the future.

The post Oppo Realme 1 With MediaTek Helio P60 SoC Launched In India, Price Starts At Rs. 8,990 ($133) appeared first on Gizmochina.

Similar to Huawei, even OPPO has launched its own sub-brand, and the first smartphone under the new brand will be the Realme 1. From the latest image leaks, aesthetically the phone looks like a rebranded OPPO A3, but there are some differences. The complete specs sheet of the first handset from OPPO’s sub-brand has just been revealed by a leakster on Twitter, and from these specs, the phone looks slightly different from its sibling.

According to the leakster, OPPO Realme 1 packs a 6.0-inch display instead of the wider 6.2-inch panel of the A3. The display shows images at a Full HD+ resolution of 1080 x 2160 pixels, it has the 18:9 aspect ratio and the IPS LCD technology. On the hardware side, it features an octa-core MediaTek Helio P60 processor, 6 GB of RAM, and 128 GB of internal storage with a micro SD expansion slot included in a hybrid dual SIM slot.

#Oppo #Realme1

6.0"
18:9 FHD+
2160 x 1080
IPS LCD
403 ppi
MT6771
6GB RAM
128GB ROM
MicroSD
Hybrid SIM slot
Android 8.1 (ColorOS 5.0)
13MP rear (PDAF, depth effect)
8MP front (Portrait mode)
Micro USB
Bluetooth 4.2
FM Radio
3410 mAh
Face unlock
No fingerprint sensor

— Bang Gogo (@bang_gogo_) May 11, 2018

The main camera of the handset boasts a 13 MP resolution with PDAF and “depth effect”, while the front camera has an 8 MP resolution with the support to face unlock and the portrait mode which is expected to be based on AI. The battery of OPPO Realme 1 will have a capacity of 3410 mAh and it will be charged through a micro USB port. Wi-Fi, FM Radio, Bluetooth 4.2 are all on board, but what will be missing is the fingerprint sensor. OPPO better have a solid plan for unlocking the device securely, because fingerprint sensor is kind of considered as standard on all phones in 2018 and missing that could be considered as a big deal breaker.

What do you think?

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OPPO will be launching the Realme sub-brand in India on May 15. The very first phone to get introduced under the new brand is Realme 1. Few hours ago, an Indian publication had had published an unboxing article of the Realme 1 phone before its official announcement. The article is no longer accessible, but the some of hands-on images of the phone are available for viewing on leaks aggregator website, SlashLeaks. Previous reports have revealed that it is the rebranded version of the OPPO A3 phone that was launched in China in the recent past. However, newer reports have suggested that the specs of Realme 1 won’t be exactly same of OPPO A3.

The above image shows that the OPPO Realme 1’s box package includes charger, documentation, SIM ejector, micro USB cable and a plastic case. Amazon India has already teased the rear side of Diamond Black edition of the Realme 1 that features a metallic rear with multiple polygonal designs on it. The bottom edge of the phone features an external speaker, a microUSB 2.0 port and a 3.5mm audio jack.

The OPPO A3 phones features a notched display, but the Realme 1 features a regular 18:9 aspect ratio screen that offers 2160 x 1080 pixels. The MediaTek MT6771 Helio P60 chipset that features a dedicating AI processing unit powers the smartphone along with 6 GB of RAM. The OPPO A3 has 4 GB of RAM.

The Realme 1 has a native storage of 128 GB. For additional storage, it has a microSD card slot. The handset is fueled by a 3,410mAh battery which is negligibly bigger than 3,400mAh battery of OPPO A3. It is preinstalled with Android 8.1 Oreo that is overlaid with Color OS 5.0. It features a 13-megapixel rear camera whereas the OPPO A3 has a 16-megapixel rear-mounted snapper. For shooting selfies, it has a front camera of 8-megapixel. Teasers available on Amazon India have revealed that the Realme 1 will offer couple of AI features such as AI Selfie and AI Battery Management.

Read More: Alleged OPPO Find X Render Leaked Reveals Triple Cameras, Notched Display, In-Screen Fingerprint Reader

The OPPO Realme 1 is expected to be priced under Rs. 13,000 and it will be only available for buying exclusively through Amazon India.

What do you think about the specs and design of the Realme 1? Share us your views by adding your comments below.

(source|via)

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