Xiaomi India has announced its plans to use local content in the production of its smartphones in India. The company has also signed up Optiemus Electronics to manufacture Bluetooth audio devices, thus extending the Xiaomi brand to the hearables segment in India. Xiaomi currently produces smartphones and smart TVs in the subcontinent.

Optiemus Electronics manufactures smart hearables for a number of brands including Noise and Ambrane. The company will manufacture the upcoming Bluetooth neckband from the partnership at its Noida manufacturing facility. The single-assembly line facility can produce 40,000 units per day and employs about 70 persons. It is however unclear the value of the new Xiaomi-Optiemus partnership.

Xiaomi hopes to leverage the Optiemus deal to accelerate its localization policy for both its products and components. It says it hopes to expand such collaborations to a wider range of categories across its product lineup. The move snugly fits into the Made in India policy that encourages local manufacturing. Xiaomi says that Optiemus will be making the printed circuit board assemblies (PCBAs) for the devices and also do the final assembly and testing of the product.

Optiemus expressed satisfaction with the partnership with Xiaomi India. It stressed that the collaboration is a significant testimony to its expertise and growing capabilities. Xiaomi and Optiemus both expect the new partnership to grow beyond the initial level and expand the use of local components in their products. Xiaomi also seeks to shore up its outlook in India on the back of a negative bounce in 2022.

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Gizmore is a quite popular smart accessory manufacturing brand. The brand has set high aims for the year 2023-24. They are planning to sell more than 1.5 million smartwatches this year and capture a 5% market share in India. The brand has also aimed to increase its smartwatch business from INR 50 crore to INR 200 crore. Alongside this, the brand has announced its partnership with Optiemus electronics for the manufacturing of smartwatches in the country.

The majority of the smartwatches’ production would, according to the official release, be handled by Optiemus under the Gizmore brand. They will produce almost 75% of the nation’s total supply of Gizmore smartwatches.

Gizmore’s CEO and co-founder, Mr Sanjay Kalirona, remarked that “Consumers have shown enormous faith in Gizmore. Consumer trust has allowed us to attain impressive growth figures. We have quickly established a solid base in the smartwatch market by introducing a number of new models. During the holiday season, we sold over 40,000 smartwatches in October of the previous year. In contrast, starting in January, we hope to sell more than 50,000 copies each month. We have several new product features coming out that we hope will continue to excite our customers. By the conclusion of the upcoming fiscal year, we can expect to have 5% of the Indian smartwatch market thanks to the very positive customer response and our ongoing efforts.

OEL will be used in the production of items like the Blaze Max, Vogue, and other forthcoming Amoled smartwatches from Gizmore. Another indication of Gizmore’s dedication to the Make in India programme is the relationship with OEL. Gizmore intends to concentrate on R&D to support the subsequent expansion phase. The company intends to broaden the use of Tres Connect, wristwatch software created in collaboration with Quadlabs Technologies.

So that was all we had to cover up regarding the partnership between Optiemus electronics and Gizmore. What do you think about the partnership? Do let us know by dropping a comment in your words down below. Thanks a lot for reading the post till the end.

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BlackBerry’s Indian licensee Optiemus is expected to launch two new phones this year. Ever since news of the two devices surfaced, they have been referred to as the BlackBerry Ghost and Ghost Pro. Apparently, those are their codenames and a new leak has revealed their official names.

The leak comes from Evan Blass who first informed us about the existence of both phones months ago. According to a tweet from him yesterday, the BlackBerry Ghost will launch as the BlackBerry Evolve and the Ghost Pro will launch as the BlackBerry Evolve X.

Apparently the Ghost and Ghost Pro from India's Optiemus are coming to market as the BlackBerry Evolve and Evolve X.

— Evan Blass (@evleaks) July 17, 2018

Both the Evolve and the Evolve X are expected to come with 18:9 displays and powerful Snapdragon processors. A few weeks ago, Evan Blass also revealed the Ghost (Evolve) will pack a 4000mAh battery. The rest of the specs are still unknown and so is a release date.

READ MORE: BlackBerry KEY² gets updated in China, brings July’s security patch

Nevertheless, we hope more info about both phones surfaces in coming weeks. At the moment, the BlackBerry KEY² made by China’s TCL is still the most recent and most powerful BlackBerry phone on the market. But not everyone wants a phone with a QWERTY keyboard, so the Evolve and Evolve X will surely find its BlackBerry fans.

(Source)

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