Qualcomm aims to take on Apple M-series chips with its next-gen PC chips

Jeet — Wed, 17 Nov 2021 05:39:08 +0000

During the 2021 Investor Day event, Qualcomm unveiled its next-generation technology that paves a path for the company to compete against Apple Silicon’s new M-series chips used for the new Mac devices.

Qualcomm has unveiled its new CPU hardware that is designed by Nuvia, a chip startup founded by three former Apple engineers. For those who are unaware, Qualcomm had acquired Nuvia earlier this year for $1.4 billion.

The company is looking to advance its PC processors with the next-generation Arm-based SoC which it says is “designed to set the performance benchmark for Windows PCs” that would be able to go head to head with Apple’s M-series processors.

The chipset company is also aiming to be a leader for “sustained performance and battery life.” Further, Qualcomm has also promised that it would be scaling up its Adreno GPUs for offering desktop-class gaming capabilities for its future PC products.

The new Qualcomm chips for PCs, designed by Nuvia, are slated to ship in consumer products sometime in 2023. This is quite a long time, giving Apple about two more years to unveil or showcase its future Apple Silicon chips.

It will be interesting to see Qualcomm’s new take for the PC chips as its previous attempts have been lackluster so far. So far, it has launched Snapdragon 8cx processors and partnered with Microsoft for the SQ1 and SQ2 chips on the Surface X.

Qualcomm aiming to compete with Apple isn’t surprising as the Cupertino-based giant stunned everyone when it announced its plan of transitioning Mac devices from Intel to its own Apple Silicon platform which so far has three chips — M1, M1 Pro, and M1 Max. These processors from the company, based on the ARM architecture, offer a revolutionary experience of power and battery life.

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Qualcomm aims to take on Apple M-series chips with its next-gen PC chips