Pete Lau Archives - Gizmochina

Oppo Find N 2 won’t have any creasing & external display issues: Pete Lau

Sean — Wed, 31 Aug 2022 06:24:21 +0000

The founder of OnePlus and the Chief Product Officer of Oppo, Pete Lau, has just shared some interesting information regarding the next gen foldable smartphone from Oppo, which is likely going to be the Find N 2.

The senior executive revealed on his Weibo account (a Chinese microblogging website) that the next generation flagship foldable Oppo smartphone will not have issues regarding the display creasing. For those unaware, flexible screen panels have typically faced issues of the display creasing overtime, with brands working on eliminating the issue entirely. Similarly, Lau also claimed that the next gen foldable handset will not face any issues with its external display as well. This is likely related to the odd resolution or size and functionality.

Furthermore, the official also added that the Chinese smartphone maker also plans to make its products more sustainable and believes that there is a lot of room for improvement in this regard. Apart from this, Peta Lau also talks about molding hardware selection, technical planning, and product discussions based around user experience. He also pointed out that it is also important to focus on other issues like display power consumption, display quality, display consistency, and changes in the App ecosystem.

Find N

Keep in mind that it is still unclear if Pete Lau is talking about the Find N 2 in particular. All we know for sure is that these ideas will be regarding next generation foldable smartphones. Although, there have been certain reports over the last couple of months regarding the Find N 2. So, it likely refers to this model.

Li Jie appointed as President of OnePlus China to lead business operations

Jeet — Mon, 10 Jan 2022 02:57:33 +0000

Last year, OnePlus was merged with OPPO and the company’s founder and CEO Pete Lau rejoined OPPO as a Chief Product Officer along with continuing with his existing role of being the chief executive officer at OnePlus.

Today, Pete Lau has announced that Li Jie will be the President of OnePlus China and he will be responsible for the company’s operation in the Chinese market.

Li Jie, President of OnePlus China

Li Jie had joined OPPO in the year 2010 and during his 11 years of working at OPPO, he has played many roles, ranging from product planning for the Find series smartphones, including strategic planning of hardware, and product roadmap. He also served as the Head of User Operations for the company in China.

He says that he aims to act as a bridge between OnePlus and its customers to better convert the voice of the customers to his team. He is also hoping to provide better products and services to expand the brand’s footprints.

The development comes at a time when the company is gearing up to launch its next-generation flagship smartphones under the OnePlus 10 lineup. It has already started taking pre-orders for the OnePlus 10 Pro, which is set to officially launch on 11th January in the Chinese market. If the reports are to be believed, then the global release of the device could take place sometime around March or April.

Pete Lau talks about difficulties in delivering ColorOS 12 for older OnePlus phones

Sudarshan Ravichandran — Fri, 24 Dec 2021 08:45:38 +0000

Earlier this year, OnePlus switched to ColorOS for its smartphones in China with the launch of the OnePlus 9 series. The brand even merged the codebase of the OxygenOS with that of ColorOS for international markets. Hence, the Android 12 software for the existing as well as the upcoming devices is nothing but ColorOS.

Due to this, the company is facing difficulties in delivering Android 12 on time and without bugs. With the increase in criticism from both home and international markets, Pete Lau, CEO of OnePlus, has issued a statement on Weibo.

The brand executive reiterates that it is difficult to deliver ColorOS 12 for the phones that are running HydrogenOS via OTA update. On top of that, the company has to even take care of user data.

Pete confirms that the migration from HydrogenOS to ColorOS will not result in a factory reset. In other words, users will not lose any files and applications on their devices while upgrading.

The brand is working on a seamless migration process. This is why it’s taking more time for the HydrogenOS software team, which has been now merged with the ColorOS team, to deliver Android 12. The merged team is also striving to improve the smoothness of the system.

For now, the ColorOS 12 stable update is available for the OnePlus 9 and the OnePlus 9 Pro in China. Even OnePlus 9R users can try the new software via the Open Beta program.

Lastly, Pete teases that ColorOS will become fast and stable in the near future. This new experience will debut on the OnePlus 10 Pro.

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OnePlus hits 10 million units global sales target ahead of schedule, says CEO Pete Lau

Jeet — Fri, 17 Dec 2021 02:42:47 +0000

The year 2021 marks the eighth anniversary of the establishment of OnePlus. In a short amount of time, the company has managed to leave its market in the market and garner a fanbase of loyal customers.

The company’s CEO Pete Lau has today shared an article on Weibo talking about the eighth anniversary of the company. In that, he mentions that the brand has hit the target of selling 10 million units, that too ahead of its schedule.

The company had been focusing on the flagship killer and then the premium smartphone market but since the past couple of years, the company has also started targeting the mid-range segment for smartphones.

This year, the OnePlus 9 and 9 Pro models were launched as the brand’s flagship offering and the company also launched the 9R and 9RT smartphones in the market, covering the mid-range to upper mid-range market.

Unlike previous years, the company has not launched the T-suffix flagship smartphone which is usually launched in the second half of the year as an upgraded version of the smartphone that the company launches in the first half.

The Chinese brand is now gearing up to launch the OnePlus 10 series smartphones, which are confirmed to come powered by the Qualcomm Snapdragon 8 Gen 1 chipset. If the reports are to be believed, then the phones will go official next month for the Chinese market while customers in other regions may have to wait till March of April. To know for sure, we will have to wait for a few more days or weeks for the company to share details.

For those who are unaware, earlier this year, OnePlus merged its operations with OPPO and will now be working as a sub-brand. Along with that, the companies have also merged the codebase of the OxygenOS and ColorOS.

OnePlus aims to sell 25 million of Nord series smartphones by 2023

Jeet — Fri, 09 Jul 2021 05:51:03 +0000

OnePlus, the ambitious smartphone brand which started off with “flagship killer” phones, has now merged business with OPPO and will work as its sub-brand. The company is gearing up to launch OnePlus Nord 2 5G smartphone on 22nd July and ahead of that, Pete Lau, co-founder and CEO of the company has revealed some interesting projections.

In an interview with Forbes, Pete Lau stated that OnePlus expects to sell 25 million smartphones of the Nord series before the end of 2023. The goal is quite ambitious and the brand has already sold one million units. This means that the company will be selling 24 million units of Nord series smartphones in 29 months.

Pete Lau, Co-founder & CEO of OnePlus

For context, Counterpoint Research reports that in the first quarter of this year, Samsung sold 76.6 million smartphones while Apple sold 59.5 million iPhones, followed by 38 million units by OPPO — the company that now owns OnePlus.

While the merger of OnePlus with OPPO was announced a few weeks ago, the signs for the development were already there since last year. Talking about the change, Pete Lau says that the team will continue making products as they have been doing but will have even more resources to deliver a better experience to users.

He added that “regional markets continue to operate as usual, while in markets where both brands operate, we will continue to compete in the same way as before.” The company has also integrated OxygenOS and ColorOS codebase to stabilize the software and improve the software maintenance schedule.

When OnePlus entered the market, it had a single phone that would challenge the establishment and continued doing so for a couple of years. With time, the brand became a part of the establishment itself. After premium devices, the company now has a lineup of mid-range smartphones under the Nord series and is focusing on it to reach a wider set of users, helping the company increase its footprints.

The mid-range smartphone market has cut-throat competition and is incredibly price-sensitive, with users looking at the specifications of a high-end device. It will be interesting to see how OnePlus manages to ship 25 million units of the Nord series by 2023.

Pete Lau: Why OnePlus doesn’t market the OnePlus 9 Pro’s IP rating

Habeeb Onawole — Wed, 07 Jul 2021 14:56:52 +0000

The OnePlus 8 Pro and the OnePlus 9 Pro are two of OnePlus flagships with an official IP rating. However, OnePlus doesn’t market this feature, at least it didn’t do so for the OnePlus 9 Pro. If you are wondering why then you will be interested in the CEO’s explanation.

Pete Lau (Liu Zuohu) took to Weibo to reaffirm that the OnePlus 9 Pro has an IP68 waterproof and dustproof rating which he says is evidence of the phone’s durability and higher quality. However, they do not market the feature just like a lot of other brands because the testing to receive the rating is done under specific laboratory conditions.

Since usage and operating conditions will vary from person to person, it is impossible to meet the laboratory conditions that earned the device its IP rating. This is why even if the device meets the IP rating requirement, it is not recommended to market the feature.

Save for rugged phones, most manufacturers don’t advertise the IP rating of their phones. Not only don’t they advertise it but damages caused by liquids are not covered under warranty. OnePlus even says on the OnePlus 9 Pro’s product page that water and dust resistance may reduce as the device ages.

The OnePlus 8 Pro, OnePlus 9 Pro, and OnePlus 9 (T-Mobile version) are the OnePlus phones with an official IP68 rating. These phones will survive an accidental drop in water or a spill but we will advise users to not intentionally immerse their phones in water just for the fun of it.

OnePlus CEO Pete Lau reveals alternative packaging for OnePlus 9 series

Jeet — Wed, 23 Jun 2021 05:13:06 +0000

The OnePlus 9 series smartphones come with the company’s new retail box that is designed to be a bit bigger in terms of length. While the packaging looks decent, there was also an alternative packaging, as revealed by OnePlus CEO Pete Lau.

Pete Lau has shared an image on Twitter showcasing an alternative packaging of the OnePlus 9 series. However, it’s not yet clear if the company had ever considered using that or if it plans to do so going forward.

The new packaging showcased by Pete Lau doesn’t have a retail box to keep the device inside. Instead, it uses plastic and has a very minimal design, similar to what you get when buying a pendrive.

The smartphone is secured behind a transparent package on the right side while the left side of the packaging mentions the key features of the device. There is no room for a charger or additional accessories. It also has a hook at the top which can be used to hand the product for display.

Along with sharing the image of this packaging, Pete Lau has added that the company is not giving up the “stylish red box” which confirms that we won’t be getting this new packaging when buying any OnePlus smartphone.

OnePlus recently officially merged with OPPO and will now act as a sub-brand of the China-based smartphone manufacturer. The announcement wasn’t surprising given that both the companies were merging several of their operations since last year.

OnePlus appoints former Huawei and 360 Mobile Exec as the new Vice President

Sean — Thu, 20 May 2021 11:01:44 +0000

Earlier today (20th May 2021), the Founder and CEO of OnePlus, Pete Lau announced that Li Kaixin will be officially joining the company. The newly appointed official is also a former executive of Huawei and 360 Mobile.

In an online post on his official Weibo account, a Chinese microblogging website, the Founder stated that he has known Li Kaixin to have successfully led Huawei in China and even helped the brand achieved tens of millions of sales. Furthermore, Pete Lau also called the newly appointed official an industry “veteran”, especially in terms of smartphone sales. Pete also expressed that Li will enable him to focus more on making new products since he is confident that he could leave the sales of smartphones in his capable hands.

Li Kaixin has now officially been appointed as the Vice President of OnePlus. For those unaware, Li was also the Vice President of Huawei and Honor’s Sales and even the Executive Vice President of 360 Mobile as well. Through his work, he had also managed to be promoted to the position of President of 360 Mobile back in 2016.

Interestingly, it has been rumored that Li Kaixin had actually been appointed as the Vice President of OnePlus back in March. However, it was also reported that he was already working with the Chinese tech giant since a year ago and that the company had kept refrained from making the decision official. But now, we have official confirmation that he has been hired by the brand.

OnePlus TVs are finally coming to Europe, no plans for a foldable phone yet

Habeeb Onawole — Mon, 17 May 2021 21:28:15 +0000

In 2019, OnePlus made its entry into the smart TV market with the OnePlus TV Q1 and the OnePlus TV Q1 Pro. It has gone on to announce more models that are more affordable than the premium Q1 and Q1 Pro. The thing is that none of these TVs are officially sold outside India, but that may change soon.

OnePlus’ CEO, Pete Lau, is reported to have disclosed to the press that it plans to bring its TVs to Europe in the future. This will pit it against Xiaomi, another Chinese phone manufacturer that has been selling its TVs in Europe for years. Unfortunately, there is no info on when the TVs will be launched in Europe.

OnePlus TV U1

When OnePlus eventually launches its TVs in Europe, they will most likely be imported which will raise their price tags compared to India where the TVs are manufactured.

In related news, Pete Lau also revealed that the company has no plans for a foldable device yet. The top executive believes there is still significant development that has to be made most especially with respect to the software. This should not come as a surprise as OnePlus is known to not be an early adopter when it comes to trends in the industry. The manufacturer didn’t launch a phone with support for wireless charging until last year, so something as monumental as a foldable device will take some time.

OnePlus to continue selling the OnePlus 8 series for the first half of 2021

Sean — Thu, 04 Mar 2021 10:53:36 +0000

Earlier today (4th March 2021), Pete Lau, CEO of OnePlus, announced on Weibo, a Chinese microblogging website, that it would launch the upcoming OnePlus 9 series soon but will continue the availability for the previous year’s 8 series flagship lineup as well, to keep up with market demand.

As per the social media post, the senior executive of the Chinese tech giant states that it will launch the latest OnePlus 9 series and will not be discontinuing the 8, 8 Pro, and 8T models, whose stocks will still be continuously maintained for the first half of this year. During this time, the company will also form a product strategy policy with new products that are launching this year to guarantee shipments from both offline and online channels.

For those unaware, this is a change from its strategies from the past where it usually discontinued the past generation lineups after the launch of the latest iteration. In other words, smartphones from two different generation series will be officially sold at the same time, for at least the first half of 2021. Furthermore, the company is expected to launch three models in the 9 series this year along with its first smartwatch.

The company is set to launch the OnePlus 9, 9 Pro, and 9R, with the first two variants being high end flagships while the 9R is a mid range handset. The 9 and 9 Pro will arrive with the Snapdragon 888 SoC and other top notch specs, while the 9R will house a Snapdragon 690 SoC. Unfortunately, it is still unknown when exactly the new flagship smartphones will launch, so stay tuned for more updates.

Pete Lau teases OnePlus’ partnership with Hasselblad; announcement scheduled for March 8

Habeeb Onawole — Mon, 01 Mar 2021 14:40:35 +0000

OnePlus has an announcement scheduled for March 8. That is exactly a week from today. If you think it is a launch event for the OnePlus 9 series, sorry to burst your bubble but it isn’t. However, the announcement is most likely related to the upcoming phones.

The news about the announcement was first posted on Twitter by Pete Lau, the founder and CEO of OnePlus, and the tweet includes an image of the earth taken from the moon as well as a link to a page with the title “moonshot”.

Stay tuned for March 8.https://t.co/mprr4v8UbS pic.twitter.com/CQSop6Fg85

— Pete Lau (@PeteLau) March 1, 2021

The image is actually a teaser for OnePlus’s partnership with Hasselblad as it was taken with a Hasselblad camera from the Apollo 11 spacecraft. A leak from a few weeks ago had revealed that OnePlus partnered with the camera giant for its new flagship phone, the OnePlus 9 Pro.

Next week’s announcement is expected to shed light on the collaboration between the two companies. It has also been reported that OnePlus will announce the launch date for the OnePlus 9 series next week. The source of the info is Max Jambor who is known for his reliable OnePlus-related leaks.

Official launch date announcement is still happening on March 8th.

No changes here. https://t.co/CNFeEgiabR

— Max Jambor (@MaxJmb) March 1, 2021

The OnePlus 9 series will have three phones – a pro model, a standard model, and a more affordable version with a yet-to-be-confirmed official name. The standard and pro models are reported to have a Snapdragon 888 chipset while the third phone will have a less-powerful chipset. All three phones will run Android 11 out of the box.

OnePlus invests heavily to improve flagship smartphone camera performance

Jeet — Fri, 08 Jan 2021 05:27:06 +0000

OnePlus has slowly progressed from making “flagship killer” smartphones to flagship phones but it still lacks some top-notch features that we usually find in premium smartphones from other brands.

While the OnePlus smartphones are widely appreciated, its flagship phones have mostly been criticized for the camera department, which has not been able to match the performance offered by its competitors. But now that is about to change this year.

OnePlus 9 Concept Render

OnePlus CEO Pete Lau has taken to Weibo to say that the company is investing heavily in cameras this year and is aiming to be a leader in this department. While nothing much is known about this, it’s likely that the company will be focusing more on the software part.

Given that the OnePlus 9 series is all set to launch in the coming months, we don’t expect to see huge improvements in terms of camera performance because of this new investment from the company. However, the OnePlus 9T series, which will launch in the second half of this year, is expected to have improved camera technology.

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OnePlus is also reportedly partnering with lens maker Leica, which has been collaborating with Huawei. This could be what the company needs given that Huawei’s flagship smartphones have always been a leader in terms of camera performance.

Meanwhile, the upcoming OnePlus 9 series is expected to offer three devices — OnePlus 9, OnePlus 9 Pro, and OnePlus 9 SE (or 9 Lite). This time, the company is also going to offer wireless charging and reverse wireless charging among other premium features.

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Pete Lau: OnePlus Watch is coming early next year

Habeeb Onawole — Tue, 22 Dec 2020 18:47:56 +0000

The OnePlus Watch has been in development for a few years but was reportedly shelved. Then this year, details of the watch began to surface in leaks alongside a planned release for Q4 2020. We even got to see the straps of a Cyberpunk 2077 limited edition of the watch. Unfortunately, OnePlus decided to postpone the launch. Now, Pete Lau, the CEO of OnePlus has revealed when the watch will arrive.

The top executive and co-founder had revealed in an interview with InputMag that they are indeed working on a smartwatch. Today, he took to Twitter to announce that the OnePlus Watch will be released early next year.

Many of you said you wanted a watch, and as you might have heard over the weekend—we're making one, to be released early next year. Wishes do come true. https://t.co/H1Fqv9srXj

— Pete Lau (@PeteLau) December 22, 2020

While there is no specific date, our guess is that the smartwatch will be unveiled alongside the OnePlus 9 series.

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So far we know that the OnePlus Watch will have a round dial which makes sense as OnePlus will not want its first smartwatch to be called an Apple Watch clone (seriously, not every square-faced watch is an Apple Watch clone). Though, that will eventually happen if and when OnePlus decides to make a square-faced watch.

There are reports that the smartwatch will run Wear OS but it has not been confirmed. Pete Lau did reveal that they are working with Google to improve Wear OS but said it is not a confirmation that the smartwatch will ship with the operating system. That is all the info we have but we expect more details will surface in the weeks leading to the launch of the wearable.

OnePlus will join its sister companies in the wearable business, OPPO and realme, who both announced their first smartwatches this year.

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OnePlus won’t be selling tickets to fans for its OnePlus 8T launch event in China

Sean — Wed, 23 Sep 2020 09:16:11 +0000

Recently, various brands have started hosting their product launch conferences offline in China. However, the OnePlus 8T event will have the company not selling any of its tickets to its fans and will only have a limited number of media attending the conference.

Due to the Coronavirus pandemic, most launches that were traditionally held in venues and at major events, had to shift to online streaming. Although recently, a few brands have started allowing audiences in these conferences. Now, OnePlus is also hosting an offline launch event for its OnePlus 8T series, but it won’t be attended by any fans as the company’s CEO, Pete Lau, said that no tickets will be sold this time around in a post on Weibo, a Chinese microblogging website.

For those unaware, the Chinese brand generally sold tickets to dedicated fans, who even received goodies and other merchandise during these events. Although, the OnePlus has made the decision that only select media and individuals will be allowed in the launch conference in light of the ongoing pandemic. According to the senior official, this is being done for prevention and control. In other words, it is for everyone’s safety.

While only a few people will be allowed to watch the event offline, the live stream that will take place in October is open to everybody. The move from OnePlus is cautionary and understandable in regard to the crisis that has gripped the world. Furthermore, the OnePlus 8T will be the company’s latest flagship and the anticipation for its launch is already here. So stay tuned for more.

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Pete Lau claims OnePlus 8T to be lag-free for 3 years

Jeet — Tue, 22 Sep 2020 08:04:33 +0000

OnePlus is now gearing up to launch its new flagship smartphone of the year — OnePlus 8T, which is slated to go official on 14th October. Ahead of the official launch, the company’s CEO Pete Lau has taken to Weibo to hint at some of its features.

In a Weibo post, Pete Lau says that a true flagship smartphone should be lag-free for at least three years and adds that this is the problem with many so-called flagship phones. He then states that the OnePlus 8T will provide a smooth user experience for at least 3 years.

Apart from that, the phone is also set to offer a smooth screen given that the display on the OnePlus 8T will support a 120Hz refresh rate, as confirmed by the company. This is an upgrade compared to the 90Hz refresh rate in the OnePlus 8.

Interestingly, the phone will come with support for Full HD+ screen resolution. As per the report, the device will have a 6.5-inch S-AMOLED display panel with a punch-hole cutout for housing the front-facing camera.

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Under the hood, the smartphone will be powered by the Qualcomm Snapdragon 865 SoC, along with up to 12 GB of RAM and 256 GB of internal storage. On the front side, the phone will have a 32 MP snapper for taking selfies and video calling.

There will be a quad-camera setup on the back, featuring a 48-megapixel main camera, an ultrawide lens of 16-megapixel, a macro shooter of 5-megapixel, and a depth sensor of 2-megapixel. It will run Android 11 out-of-the-box with OxygenOS 11 and the phone will be powered by a 4,500mAh battery with 65W fast charging support.

A recent leak revealed that the 8GB + 128GB model will cost 799 Euros while the 12GB + 256GB model will be priced at 899 Euros. Both models are expected to be priced at $799 and $899 respectively in the United States.

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OnePlus CEO reveals how OnePlus plans on differentiating its upcoming TVs

Sean — Thu, 25 Jun 2020 10:07:36 +0000

Back in 2019, OnePlus entered the TV market with its own offering of smart TVs. The OnePlus TV Q1 and Q1 Pro marked its entry into the category and aimed at the premium segment of the market. Now, OnePlus is planning on launching more affordable offerings as well, whilst also focusing on differentiating its products from its competitors.

OnePlus CEO, Pete Lau, recently gave an interview with AndroidCentral where he discussed the upcoming TV lineup. The senior executive stated that the company is heavily invested in the design of all of its offerings, believing that design is one of the most crucial aspects through which a product is differentiated. This will rely on two key factors, namely design and user experience.

Furthermore, Lau mentioned that despite OnePlus’ focus on the budget segment, the company will not be compromising in terms of design. This is backed by the company’s upcoming TV featuring an ultra thin design of just 6.9mm. To put this thinness into perspective, the OnePlus 8 was placed against the TV as a comparison. Keep in mind, the TV will not just be this slim all throughout, and will likely have certain areas like the bottom being thicker due to necessary components.

For audio, Pete stated that the company will be using an innovative acoustic arrangement, which will have its speakers rotated by 90 degrees. This allowed the company to house two large full range speakers that offer “50% deeper bass.” According to the senior official, the main idea was to deliver a “burdenless experience” and have the TV be a “projection of the user’s personality.”

OnePlus is also trimming the bezels down for its upcoming lineup. This is a feature more common on premium segments rather than the budget one. Lau revealed that the new TVs will have a high screen to body ratio of 95 percent which will be coupled with a 93% DCI-P3 color gamut that will make it “stand out as a better viewing experience among TVs in the segment.”

(Via)

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First official OnePlus Nord teasers posted by Carl Pei and Pete Lau

Habeeb Onawole — Mon, 22 Jun 2020 14:52:14 +0000

The first set of official teasers of OnePlus’s first mid-range phone has now been released. The phone which was originally called the OnePlus 8 Lite then later dubbed OnePlus Z and is now referred to as the OnePlus Nord has been anticipated for months now.

The teasers were posted on Twitter by OnePlus’ co-founders Pete Lau and Carl Pei. The tweet by Pete Lau says “Who’s ready for something new from OnePlus? while Carl Pei’s tweet reads “It’s time to rock the boat again”. Both tweets use the hashtag NewBeginnings which points at a new direction for the company.

Who's ready for something new from @oneplus? #NewBeginnings pic.twitter.com/EOCiJZVrTU

— Pete Lau (@PeteLau) June 22, 2020

It’s time to rock the boat again… #NewBeginnings @oneplus

— Carl Pei (@getpeid) June 22, 2020

Pete Lau’s tweet includes a photo of the famous OnePlus logo but in blue/cyan. This may be the color of the OnePlus logo on the retail box of the phone and probably the color OnePlus will use for its mid-range line going forward. There are also speculations that this may be one of the color variants the phone will come in.

The OnePlus Nord is expected to come with a Snapdragon 765 5G processor, up to 8GB of RAM, and 128GB of storage. It has also been reported to have a 6.4-inch OLED display with a 90Hz refresh rate, quad rear cameras, and support for 30W Warp Charge.

Will you be getting the OnePlus Nord when it launches? Let us know in the comment box below.

(Sources: 1, 2)

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Pete Lau said to join OPPO as Chief Product Experience Officer; will keep working as OnePlus CEO

Jeet — Mon, 22 Jun 2020 09:23:59 +0000

Pete Lau departed from OPPO to form another smartphone company — OnePlus, which is also backed by BBK Electronics. As a founder and CEO of OnePlus, Pete Lau made the company into one of the most recognized smartphone brands in a short time.

Now, Pete Lau is said to be returning to OPPO but will keep his current role as OnePlus as well. While continuing to the Chief Executive Officer of OnePlus, Pete Lau will likely be joining OPPO as the Chief Product Experience Officer.

Pete Lau, Co-founder & CEO of OnePlus (Image Source: OnePlus)

In this new role at OPPO, Pete Lau is said to be responsible for product planning as well as development. The news comes just months after it was announced that OPPO VP Shen Yiren announced his departure from the company, who was responsible for marketing.

It will be interesting to see how this senior leadership reshuffle will shape the company given that both OnePlus and OPPO have very different strategies. While OnePlus is heavily focused on online retail, OPPO gaining its prominence through offline sales.

The reshuffle of the leadership also comes as the performance of OPPO is declining even though the brand is still among the leading smartphone companies globally. For instance, in Q1 2020, OPPO’s market share dipped 1% compared to the previous quarter and it declined by 3% compared to the same period last year.

Currently, OPPO is the fifth largest smartphone brand globally with a market share of 8%. In Q1 2020, the company managed to ship 22.3 million units of its smartphones, which is quite lower compared to 31.4 million units in Q4 2019.

(Source)

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OnePlus will launch cheaper phones & other products in India first

Jed John Ikoba — Tue, 26 May 2020 18:22:06 +0000

OnePlus has courted a highly loyal massive followership over the years with a deft strategy that involves offering flagship phones at affordable prices. The 5G era has made it near impossible for the company to keep up with that strategy, coupled with a rapidly competitive industry. OnePlus CEO Pete Lau was reported to have disclosed today that the Chinese company is planning to diversify its product offering.

Pete Lau was cryptic in his Weibo delivery so no specifics were given about the products the tech giant would release in its diversification drive. However, in an interview granted Fast Company, the CEO, speaking through an interpreter, is reported to have hinted that the BBK subsidiary is planning to get back to making more affordable phones and also expand into new product categories.

While he still didn’t reveal any of the new products during this interview, he disclosed that a glimpse of the new strategy will arrive soon with an announcement for India. That should include the expected OnePlus Z and other smart products. The report says the company is also planning to bring lower-priced devices to other markets, including North America and Europe.

OnePlus’ end goal is to build an ecosystem by attracting more users through the sales of a large volume of mobile phones driven by lower price points. Since the firm is trying to build an ecosystem of connected devices, we also expect other smart home products. Already, OnePlus launched smart TV models in India last year and a pair of TWS earbuds are also in the offing.

“We indeed have come from background and roots as a hardware company, but from what we see looking forward, building an ecosystem is a forward trend,” Lau says.

(source)

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Official: OnePlus will launch new devices to diversify its product lineup

Sudarshan Ravichandran — Tue, 26 May 2020 16:09:57 +0000

OnePlus is known as a high-end smartphone maker. But the brand ushered into smart TV market last year with the launch of OnePlus TV Q1 / Q1 Pro in India last year. A few hours back, Pete Lau, the co-founder and CEO of OnePlus shared his company’s plans to diversify its product lineup on Weibo.

Pete Lau, Co-founder & CEO of OnePlus (Image Source: OnePlus)

Mr Lau did not go detail into the devices OnePlus is planning to launch next. Instead, his post on Weibo used the same cryptic teasing words he writes on OnePlus Community before new OnePlus launches.

Going by his post, we can expect the Shenzen-based company to release different products at varying price ranges to attract more people to the OnePlus ecosystem that it is trying to build. That means we might see more than smartphones and smart TVs from the brand soon.

This clearly indicates OnePlus’ plans to launch budget smartphones like the long-rumoured and leaked OnePlus Z. The last and the only most affordable such device from the company was OenPlus X, which according to the brand did not sell well.

Having said that, Pete Lau also clarifies that the vision of his company will not change as it will continue to make quality products to offer a no-go experience. Also, he confirms that these new devices will debut first in global markets, followed by China when feasible.

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OnePlus officially shows off the green OnePlus 8

Sean — Thu, 09 Apr 2020 10:24:41 +0000

The OnePlus 8 series is almost here. The company is gearing up for its launch conference next week and teasers are already being shared online. Now, OnePlus CEO, Pete Lau, has shared an official first look of the green variant of the OnePlus 8.

OnePlus 8 (Green)

The image was shared online on the Chinese microblogging website, Weibo. Pete Lau’s official Weibo account shared the picture alongside a small message as well. According to the senior executive, he has noticed the various leaks, rumors and supposed renders making the rounds on the internet. He said that many were “authentic photos.”

Pete even went on to say that he had compared the OnePlus 8 to various other smartphones and found it to have the best look and feel. Although, this statement was to be expected. Looking at the image shared, the OnePlus 8’s rear panel can be seen. It features the “ONEPLUS” branding on the bottom, etched in white on a Green color.

The Green color looks very elegant, but it is unknown if it will also be available for the other OnePlus 8 series models, like the 8 Pro or 8 Lite. Thus, we will have to wait for the official launch event. So stay tuned, as we will be covering the launch of the Chinese company’s latest flagship lineup.

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OnePlus CEO Pete Lau reveals performance details for the OnePlus 8 series

Jeet — Wed, 01 Apr 2020 05:35:42 +0000

After months of leaks and reports, OnePlus has now confirmed that the upcoming OnePlus 8 series flagship smartphones will be officially launched on 14th April. Because of the coronavirus pandemic, the launch event will be hosted online.

Ahead of the launch of the OnePlus 8 and 8 Pro smartphones, the company has already revealed some of the key features of the upcoming devices. Now, in a new forum post, the company’s founder and CEO Pete Lau talks about improvements in the OnePlus 8 phones.

He confirms that the OnePlus 8 series will come powered by the Qualcomm Snapdragon 865 processor which promises 25 percent increase in CPU and GPU performance while reducing power usage by 25 percent.

Further, the chipset offers a 16 percent reduction in power consumption when shooting videos and a 40 percent increase in video noise pixel processing power. Pete says that its AI performance is at least twice as fast as its predecessor, thanks to the Hexagon 698 DSP, which also offers 35 percent better power efficiency.

As for the memory, the devices will come packed with LPDDR5 RAM for the first time in a OnePlus device. Its transfer rate reaches a blazing 6,400Mbps at a bandwidth as high as 51.2GB/s and 45 percent less power compared with the previous generation.

The devices use UFS 3.0 flash storage which is capable of dramatically raising read and write speeds to about 1,700MB/s. The company has also introduced Turbo Write and Host Performance Booster to further increase the performance.

Turbo Write uses the upper section of the ROM’s storage as a high-speed read/write interval, allowing each read/write to enter high-speed buffer, and then proceed to the next command of data transfer. On the other hand, HPB (Host Performance Booster) can further improve the random read performance after extended use.

OnePlus had previously confirmed that its flagship smartphone will come with the newly announced 120Hz refresh rate display. The devices will also have support for the 5G communications technology, in line with other flagships in the market.

(Source)

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OnePlus founder shows off unique variants of past OP devices including a marble finish

Sean — Fri, 20 Mar 2020 09:50:01 +0000

Earlier today (20th March 2020), OnePlus Founder, Pete Lau, went on Twitter to share a few interesting images that the consumer side never saw. The senior executive shared what seemed to be special editions/ variants of smartphone models from previous years that never saw a commercial launch.

We do more testing with colors, materials, and finishing ("CMF") than you could imagine, because that’s what decides the overall feel of a phone. We've got more to share soon, but until then, what’s your favorite out of these past devices? #NoDetailIsTooSmall pic.twitter.com/SCabnBrBjg

— Pete Lau (@PeteLau) March 19, 2020

The tweet on the popular social media platform also shares a couple of images that depict various OnePlus smartphone models. These include the OnePlus 7T, OnePlus 6 and even OnePlus 5T. According to Pete Lau, “We do more testing with colors, materials, and finishing (“CMF”) than you could imagine, because that’s what decides the overall feel of a phone.”

In other words, there have been numerous previous iterations and builds that the company has experimented with and is not against the idea of concept phones. It had even revealed a unique OnePlus Concept One handset that featured a disappearing camera technology and showed off the leather with faux stitching on the rear panel.

With these interesting and unique designs, the company tests the CMF or color, material, and finishing of different devices. For example, the image shared depicts a OnePlus 7T model with a marble finish while the OnePlus 6 features a glossy white and cyan gradient rear panel. Similarly, a denim blue patterned OnePlus 6 is also showcased while the matte white OnePlus 5T Star Wars edition makes an appearance as well. Some of the designs may have been used in commercially launched models, like for the OnePlus 6T’s Thunder Purple edition.

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OnePlus CEO: Foldable smartphones are not good enough right now

Sean — Wed, 15 Jan 2020 08:18:40 +0000

During CES 2020, Pete Lau, CEO of OnePlus made his first official appearance in a podcast with The Verge to discuss many things. The main topic was the OnePlus Concept One McLaren Edition smartphone which was unveiled at the Consumer Electronics Show but the discussion also strayed towards the emerging technological trends like 5G networking and foldable handsets.

In the interview, the senior executive claimed that OnePlus has looked into the technology behind foldable smartphones. However, he also mentioned that the positives “outweighed by the shortcomings or the disadvantages of the current state of the technology.” In other words, the company isn’t planning on releasing a foldable smartphone, at least not yet.

OnePlus Concept One McLaren Edition with disappearing rear cameras

Although, the statement does leave hope for the future as advancement in the display technology areas could lead OnePlus to also make a foldable smartphone. The interview also bears resemblance to a previous statement by the company regarding wireless charging, which was deemed unnecessary back then.

Notably, many examples of foldable smartphones were brought in to question when asked about their viability. Motorola’s Razor was a prominent one that Pete considered one of the better foldable smartphone models currently available but still doesn’t feature a “crisp” display. According to the CEO, foldable smartphones display lose out on display quality with the plastic OLED screen, which is a primary reason Pete Lau hasn’t dwelled into foldable handsets.

Lastly, OnePlus CEO also answered questions regarding camera technology, imaging algorithms and the increasing cost of the company’s smartphones. Pete stated that large investments are being made in the camera department while the company is also collaborating with industry leaders to brings software algorithms to rival Google and Apple.

Motorola Razr

By its extension, he even stated that the cost of a smartphone is raising as more features are being housed in a single unit. A camera lens is expensive while the number of sensors is increasing as well. Thus, OnePlus smartphones will also see a hike in price, but it was also mentioned that the company would still practice its traditional method of operations. Meaning, saving on marketing and other areas to lower the cost burden faced by the consumer.

(Source)

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OnePlus CEO Pete Lau confirms development of 120Hz screen

Jeet — Mon, 13 Jan 2020 03:28:36 +0000

OnePlus has scheduled an event in China today named “OnePlus 2020 Screen Technology Communication Meeting” where the company is expected to unveil and showcase its next-generation screen technology.

Now, just hours before the event, OnePlus CEO Pete Lau has confirmed on Chinese microblogging platform Weibo that the company has completed development of 120Hz screens. He also added that more details about the same will be shared at the Screen Technology event planned for later today.

The said event will be held today, i.e. on 13th January at 14:00 local time in Shenzhen B.PARK bloom garden. The development of 120Hz refresh rate display is yet another major step forward for the company as it now focusing on offering premium specs and features.

There are lots of major developments happening when it comes to smartphone displays — from in-display fingerprint sensors to in-display camera modules to higher refresh rate. With OnePlus 7T series coming with 90Hz refresh rate display and the company having completed development of 120Hz screen, it’s safe to assume that the next-gen flagship device from the company will have this new screen technology.

Earlier, Pete Lau had confirmed that all the future smartphones from the company will now come with 90Hz refresh rate display or a more advanced technology. This new development from the company seems to in line with that promise.

The news about this new screen technology comes just days after OnePlus showcased its OnePlus Concept One smartphone at CES 2020 in Las Vegas. It features a vertical triple camera system that is neatly tucked under an electrochromic glass. When a current is applied, the glass can swiftly change from opaque to transparent.

In this smartphone, when the camera is turned on, the three sensors become instantly visible. When the camera app is closed, the triple cameras again become invisible. The company claims that it takes only 0.7 seconds for the glass to transition from transparent to opaque or vice versa.

OnePlus will be revealing more details about the 120Hz refresh rate display at the “2020 Screen Technology Communication Meeting” in a few hours and we’ll be bringing all the details from the event here for you. Stay tuned!

(Source)

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OnePlus CEO Pete Lau touts OnePlus 8 as the most beautiful flagship series

Jeet — Tue, 24 Dec 2019 05:45:21 +0000

Soon after OnePlus launched its second flagship smartphone of the year — OnePlus 7T lineup, leaks and rumors about the company’s next year’s flagship smartphone — OnePlus 8 and 8 Pro started surfacing online.

Now, OnePlus founder and CEO Pete Lau revealed during a meeting that the company’s upcoming OnePlus 8 series smartphones getting launched next year will be the “most beautiful flagship of OnePlus.”

As per the reports, the company is all set to launch three smartphones with its upcoming OnePlus 8 series, which will include the standard OnePlus 8, OnePlus 8 Pro as well as a toned OnePlus 8 Lite.

The upcoming flagship phones from the company will come powered by Qualcomm’s flagship Snapdragon 865 chipset. OnePlus has already confirmed that all the devices from the company will now feature a higher refresh rate display. This means that the devices could with either 90Hz or 120Hz refresh rate and not the standard 60Hz.

Last month, an alleged product diagram of the OnePlus 8 Pro has been leaked online, which showcases the quad-camera setup on the smartphone’s back panel. It shows camera module that sits at the top-center position, with all the sensors aligned vertically. Along with the triple-camera setup we saw on the OnePlus 7T Pro, the company will be adding a ToF sensor as the fourth one.

On the front side, the company will be ditching the pop-up camera mechanism and will instead opt for the punch-hole design. From the leaked image, it look like OnePlus 8 will have a cut-out in the top-left corner of the display for a single camera sensor while the Pro variant will have two front-facing cameras.

Coming to the specifications, the OnePlus 8 and 8 Pro are rumored to be equipped with 6.4-inch and 6.7-inch S-AMOLED E3 curved dual punch-hole display that supports 120Hz refresh rate. As for the resolution, the 8 Pro is expected to produce quad HD+ resolution of 1440 x 3140 pixels while 8 and 8 Lite will offer full HD+ resolution of 1080 x 2400 pixels. The OnePlus 8 Lite may house a 6.4-inch S-AMOLED E2 display with 90Hz refresh rate. All three phones will sport an in-screen fingerprint reader.

The OnePlus 8 and 8 Pro is powered by Snapdragon 865 mobile platform and X55 5G modem that brings support for 5G connectivity. Both models are expected to come in 8/12 GB LPDDR5 RAM variants and USF 3.0 storage options such as 128/256 GB. On the other side, the OnePlus 8 Lite is expected to feature the Dimensity 1000 SoC, 8GB of LPDDR4x RAM and UFS 3.0 storage of 128/256 GB.

The OnePlus 8 and 8 Pro may feature 32-megapixel (Sony IMX616 Iens) + 3D ToF dual camera system. The OnePlus 8 Lite may feature a front-facing camera of 16-megapixel (Sony IMX471) housed inside a single punch-hole on the screen.

The OnePlus 8 and OnePlus 8 Lite may come with a 4,000mAh batteries that support 30W fast charging while the Pro model may come with a larger 4,500mAh battery with 35W fast charging. The pricing for this series is expected to start at 2,999 yuan (~$428).

(Via)

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No mid-range smartphone or physical stores in China: OnePlus CEO Pete Lau

Jeet — Wed, 16 Oct 2019 12:19:50 +0000

Right after the launch of the new OnePlus 7T series flagship smartphones in China, Pete Lau, Founder and CEO of OnePlus talked about the company’s plans for the home market as well as abroad market in a media interview.

During that interview, he confirmed that the company has no plan of launching a budget or mid-range smartphone in order to grab more percentage of market share. Further, he also said that the company has no plans of launching physical stores in China.

As for the sales and business, Pete Lau also revealed that more than 70 percent of the company’s business comes from the overseas market and about 30 percent is because of the domestic market, i.e. China.

Now, the company is focused on increasing its market share. Pete Lau said that OnePlus is planning to invest around $1 billion to establish the world’s largest Research & Development center in India.

Currently, the company has established two R&D Centers in its home market China and one in India, which the company considers its second headquarters. India is quite crucial for OnePlus and thus, the company launches its smartphones first in the Indian market.

Going forward, the company could focus more of the artificial intelligence technology and Pete Lau thinks that AI could be the most important in the next decade. However, he creticized that it doesn’t make sense to setup an AI team along as each module needs a separate AI function otherwise its just a gimmick.

(Via)

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Pete Lau explains why the OnePlus TV runs Android TV OS

Habeeb Onawole — Thu, 29 Aug 2019 17:05:05 +0000

The launch of the OnePlus TV draws closer and OnePlus is not keeping a tight-lip on details. Today, Pete Lau, posted on the OnePlus forum, an article that focused on the software part of the upcoming smart TV.

The OnePlus TV will run Android TV and not a new operating system made by OnePlus or any of the other operating systems available on smart TVs. But before OnePlus settled for that, there were “several rounds of comparisons” and a “long negotiation process”.

Pete Lau said in the post that the goal is to offer the same fast and smooth experience of OnePlus phones for the OnePlus TV and the only way to achieve that was by adopting Android TV as the platform for their smart TV. Below are the reasons that influenced the decision to go with Android TV:

Based on Android. Android TV is the most powerful TV operating system, and offers a ton of great features like the Play Store and Google Assistant.
OnePlus TV is our first step to gradually establish a OnePlus IoT ecosystem. In order to do so, we had to choose an operating system that can interact and seamlessly connect with your Android phone. Android TV is the natural choice.
Strong strategic partnership with Google. We are able to work alongside Google to optimize the Android TV user experience and offer our users Android TV updates for at least 3 years.

We are pretty excited about the OnePlus TV and we are happy that just like OnePlus phones, the TV will be getting impressive software support too. Do note that while it runs Android TV, OnePlus will include features and optimizations that you will not find on other devices running Android TV.

Some of the OnePlus TV’s specs leaked last week and it revealed the smart TV will be powered by a MediaTek MT5670 processor, have 3GB of RAM, and run Android TV Pie. It will have a 55-inch QLED display but we expect other sizes will also be announced based on the Bluetooth SIG listing.

The OnePlus TV is expected to launch on September 26 in Delhi alongside the OnePlus 7T and OnePlus 7T Pro.

(Source)

UP NEXT: OnePlus 7T 3D renders show triple rear camera design with a circular housing

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Pete Lau reveals OnePlus TV has Quantum Dot screen, launches next month

Habeeb Onawole — Tue, 20 Aug 2019 22:08:11 +0000

OnePlus is set to announce new phones soon, next month according to a recent leak. However, the company has another big unveiling next month too – the launch of its very first smart TV which will be called OnePlus TV.

Pete Lau, the CEO of OnePlus, revealed some new details about the OnePlus TV in an exclusive interview with Business Insider.

First, he confirmed the OnePlus TV will launch in September and it will arrive in India first. This lends further credence to the info that the OnePlus 7T and OnePlus 7T Pro will launch in India on September 26. The TV and phones should be unveiled on the same day.

OnePlus TV logo

Pete Lau revealed that the focus while developing the TV was on image and sound quality. According to him feedback from a lot of users said: “…..image quality is the most important thing they care about.”. The company’s top executive revealed they compared their TV against “the best of the best”. While that may mean the quality should be high, you should note that the OnePlus TV doesn’t use an OLED panel but a QLED panel.

Explaining the reason for not using OLED, Mr. Lau said OLED panels are expensive and the “price difference doesn’t match the quality difference.” (compared to QLED). One thing he didn’t mention is the screen size of the TV.

The OnePlus TV will run Android TV but a customized version. According to Mr. Lau, the OS has been optimized and integrated deeply for the best user experience. The explanation regarding the user interface given by Business Insider says the OnePlus TV won’t display a carousel of TV apps like most Smart TVs do, instead, it will show the users the content they like, thereby eliminating the need to remember the streaming app which shows a TV series or movie.

The OnePlus TV is supposed to integrate seamlessly with the smartphone and one of the features we should see is using the phone’s keyboard for input on the TV. This should eliminate the need for pairing a wireless keyboard to your smart TV or using the directional and Enter button to scroll and select on an on-screen keyboard.

Pete Lau also added that the OnePlus TV will also launch in the EU, US, and China later.

(Source)

UP NEXT: Tutorial: Unlock hidden wallpapers in OnePlus’s Fnatic Mode Easter Egg

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OnePlus now among top 5 global premium smartphone makers

Habeeb Onawole — Thu, 16 May 2019 14:35:03 +0000

At the OnePlus 7 series launch today in China, OnePlus’ CEO and founder, Pete Lau announced that the company is now one of the top 5 premium smartphone makers in the world.

The six-year-old phone maker joins Apple, Samsung, Huawei, and OPPO who occupy the first four spots respectively. In its 6-years of existence, OnePlus has released 10 flagship phones.

This year, OnePlus decided to switch things up by releasing a Pro version that offers more features than the standard variant. The phone will be available for purchase in the US via T-Mobile tomorrow and will be available on May 21 in Europe and China.

OnePlus will be diversifying its portfolio in the coming year with the announcement of its own smart TV. The TV will have AI features and will be able to communicate seamlessly with a smartphone. The product will be much more like a large smart display than a TV and will launch in India.

(Source)

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OnePlus CEO confirms new display technology for the OnePlus 7 Pro

Habeeb Onawole — Mon, 22 Apr 2019 20:00:13 +0000

Manufacturers keep looking for ways to stand out from the competition. For the upcoming OnePlus flagship, OnePlus boasts the display is a game changer. In an exclusive interview with The Verge, Pete Lau, the CEO of OnePlus, has confirmed the OnePlus 7 Pro will have an impressive display.

In the interview, Pete Lau confirmed the names of the two phones expected to launch next month are OnePlus 7 and OnePlus 7 Pro. However, only the latter will be coming with this new display that costs them three times the usual budget for display panels.

Mr. Lau was careful not to provide any details of the display but he did say he was stunned the first time he saw it. The OnePlus 7 Pro’s screen will “redefine fast and smooth” and is “super-smooth and very crisp”.

The new display is said to have a refresh rate of 90Hz which is faster than that of most phones right now. OnePlus isn’t the first manufacturer to launch a phone with a higher refresh rate. Sharp, Razer, and ASUS all have phones with refresh rates higher than 60Hz. Except for ASUS, Sharp and Razer’s phones actually have a refresh rate of 120Hz.

As with all new OnePlus phones, this will be more expensive than the last. OnePlus will need to convince buyers that the increase in price is actually worth it. The OnePlus 7 itself won’t feature the new display and leaked specs say it will retain the 20W fast-charging technology of the OnePlus 6T and also have dual rear cameras. The Pro version not only gets a better display but also a bigger battery, three rear cameras, and 30W fast charging support.

Pete Lau is scheduled to make an announcement tomorrow about the phone’s launch event which is rumored to be set for May 14.

(Sources: 1, 2)

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OnePlus CEO Pete Lau says Fancy colored glass variants are not selling well

Jeet — Wed, 10 Apr 2019 04:17:13 +0000

Nowadays, most of the smartphone manufacturers are offering multiple color options for their smartphones. The trend of glass back with gradient design has also started and almost all companies have jumped the bandwagon.

While most manufacturers are offering fancy color options mainly because of the demand from the youth, OnePlus CEO Pete Lau has a different way of looking at things. He says that the fancy colored glass variants are not selling well in the market.

He adds that such design may attract attention and may seem good during the press conferences, but in reality, the phones are not selling well. However, he has not provided any data to back his claim.

Pete Lau believes that people are not fond of the fancy color options and adds that the company has restrained in terms of color options and now it needs to withstand the pressure of the market as well as its internal marketing team.

This statement coming from OnePlus CEO Pete Lau hints that the company’s upcoming flagship smartphone — OnePlus 7 may not be offered in such fancy colors or gradient color options and will continue to offer the simple solid color options.

OnePlus is now gearing up to launch its next-generation flagship smartphone — OnePlus 7 in the coming months. A recent report reveals that there will also be a Pro version of the smartphone. Thus, in total, the company will launch at least three models — OnePlus 7, OnePlus 7 Pro, and OnePlus 7 Pro 5G.

The devices are expected to feature Full HD+ display and powered by Qualcomm Snapdragon 855 octa-core processor with 8GB of RAM. They will run Android 9 Pie operating system out-of-the-box with the company’s own OxygenOS on top.

The OnePlus 7 Pro is fitted with a 48-megapixel + 16-megapixel + 8-megapixel triple camera setup on the back side. But, it remains to be seen whether it will be yet another phone with Sony IMX586 as the primary sensor. The handset also features inbuilt storage of 256GB. The 5G model is expected to have the same specs and additional 5G support.

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Pete Lau: removing the audio jack will speed up development of wireless headphones

Habeeb Onawole — Sat, 09 Mar 2019 15:25:31 +0000

OnePlus ditched the audio jack when it launched the OnePlus 6. It was officially confirmed the 2018 flagship won’t have the 3. 5mm audio jack even before the phone was launched. OnePlus said the removal would allow for a bigger battery but there was really nothing more, not even an official IP-rating even on its successor (it will survive splashes and an accidental drop in a puddle), the OnePlus 6T.

With the launch of the OnePlus 6 came the OnePlus Bullets Wireless – its first wired earphones. It received lots of positive reviews and boasts features such as fast charging via a USB type-C port and support for Google Assistant.

OnePlus CEO, Pete Lau, further expressed his opinion on the removal of the earphone jack in a Weibo post yesterday. He believes the removal of the audio jack will help spur development of wireless earphones. As with each passing generation, the technology should get better. He added that even though the Bullets Wireless is very good, it can still be better. He ended the post by asking for suggestions on how to improve their earphones.

We haven’t found any evidence yet or heard rumors but we won’t be surprised if the OnePlus 7 launches along with a new pair of wireless earphones, maybe even OnePlus’ first truly wireless earbuds. Whichever one it might be, we can be sure it will be better than the Bullets Wireless.

Qualcomm announced aptX Adaptive audio for wireless audio devices last year. The technology will compress audio at variable bitrates depending on the signal strength. The minimum and maximum bitrates of aptX Adaptive are lower than the current bitrate for aptX and aptX HD but have the same quality.

It can also detect the source of the audio and automatically adjust for the best experience. So if you are watching a video from the Netflix app, it will know its probably a movie and adjust accordingly. The same should apply to music playback and gaming. aptX Adaptive is expected to arrive this year and we hope the next OnePlus wireless earphones support it.

(Source, Via)

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OnePlus CEO speaks on plans for a smaller phone, 5G and other upcoming innovations

Jed John Ikoba — Wed, 12 Dec 2018 00:48:27 +0000

At the fringes of Qualcomm’s Snapdragon Technology Summit in Maui last week, PCMag caught up with OnePlus CEO Pete Lau who granted the tech blog an interview. The chat which was done using an interpreter centred on the company’s plans going forward.

Pete Lau, during the chat, reeled out some interesting details about the company’s latest flagship OnePlus 6T. He also delved into the upcoming 5G phone, and other new OnePlus devices. Lau revealed that its latest flagship OnePlus 6T which was launched in the US in partnership with TMobile has had impressive sales which at present is 249% more than the OnePlus 6 sales in the US. The interview was apparently to promote the OnePlus 6T Mclaren edition which is now official with a whopping 10GB of RAM, 256GB of storage and a 30W charger that gives a day’s firepower in just 20 minutes. Amazing! The device also comes with a $699 price tag as against $549 for the OP6T.

The CEO also spoke on the removal of the 3.5mm audio jack on the OP6T which he admitted was a difficult decision to take. He also hinted that the audio jack was removed to make way for a bigger battery. The OP6T battery is bigger than that of its predecessor. Here comes the cheering news for those who would love to see OnePlus release a small display smartphone. Pete Lau also disclosed that he would love to make a smaller phone, but that battery capacity is the number one reason why the company is yet to do that. Pretty much every smartphone the company’s launched since the OnePlus 5 has been roughly the same size, with some slightly larger dimensions here and there. Lau admits, “I see a lot of demand for [smaller phones]. But looking at the industry, the technology of batteries hasn’t changed too much over all these years. If we can solve the battery problem, we would definitely make a smaller one. No doubt, the company isn’t going to be releasing a smaller phone anytime soon.

5G technology was yet another interesting topic that was discussed during the interview. According to Lau, the OnePlus 5G phone will be based on sub-6GHz frequency bands, which Lau says are easier to build. This will likely keep users in the US locked on T-Mobile which is the only carrier that uses the sub-6 wave. Lau stated, “The whole industry knows that it’s easier to build for sub-6 than for millimeter wave”. Both Verizon’s and AT&T’s 5G networks will have mmWave builds. However, he equally stated that by next year the company will find a solution for millimeter wave. Other aspects that were also discussed include beefing up security for its users’ data. He also threw up the possibility of having new camera capabilities on its next-gen model. He also restated that OnePlus will be releasing a smart TV but “not until it is ready”.

(source)

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CEO lauds OnePlus 6T in-screen fingerprint while justifying headphone jack removal

Simranpal Singh — Wed, 03 Oct 2018 03:47:35 +0000

In the latest interview with CNET, OnePlus CEO, Pete Lau has shed some light on various aspects of their upcoming flagship device, OnePlus 6T. He explained every new perspective of the device and justified the headphone jack removal. He even talked about the new in-screen fingerprint sensor which will help you to unlock the device with ease. Despite the huge demand from users, OnePlus has taken a ‘tough’ decision to remove headphone jack. Additionally, OnePlus 6T is expected to arrive at an event on October 17.

In-Screen display explanation

In detail, Pete Lau explains that in-screen fingerprint will allow the users to complete the unlocking action with less number of steps. It is an efficient and reliable way to unlock the system than the new Face unlock tech. It will also help in unlocking the device without picking up the phone as we did in the OnePlus 6 due to the sensor’s presence on the back side of the device. Pete Lau added that “After you experience the Screen Unlock you’ll fall in love with it,” he said. “[You’ll] realize that it’s the experience that you wanted.”

Headphone jack removal justification

Removing the headphone jack has been the most challenging task for Pete Lau. He explained that despite the high demand removing a feature was not easy but ultimately they sorted it without the headphone jack. In a bid to explain the removal he added that “The most difficult task in the day-to-day is… finding a balance in what’s ultimately going to be part of the end product and what has to be said ‘No’ to.” The other reason for the removal is to make space for the in-screen fingerprint sensor. Even, OnePlus CEO justified it by giving a reference to the recent survey, where 59% of users have already opted for wireless headphones.

OnePlus 6T will be 0.45 mm thicker than its predecessor, OnePlus 6. Well, its CEO has hinted that features like on-screen fingerprint will make it little costlier. “Screen Unlock technology is something very new, and there’s a definite cost required for that new technology,” said Lau in the interview. “It’s not cheap.”

Read More: OnePlus releases first teaser for OnePlus 6T, announces The LAB early testing program

So let’s see what happens at the launch event on October 17th. It is expected to carry similar specs as the OnePlus 6 with some little changes in the design, display and fingerprint sensor. Recent leaks suggest that the device will come in two different colour variants such as Midnight Black and Mirror Black.

(Source)

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OnePlus CEO Pete Lau was surprised that the OnePlus X didn’t succeed

Jeet — Thu, 19 Jul 2018 18:56:59 +0000

Pete Lau, CEO of OnePlus, recently sat down and answered some questions from fans. The company has shared the first part of the interview on OnePlus Forums, which reveals some interesting insights into the company and how it develops its smartphones.

In the interview, OnePlus CEO Pete Lau shares details about the company’s one and only mid-range smartphone — OnePlus X, which was discontinued sometime after its launch. In the interview, when asked about the product which he expected more of, he named OnePlus X.

In a response to the interviewer’s question about a product which he was expecting fans to have a better reaction to, Pete Lau said:

The OnePlus X. We aimed to create a best in class flagship-lite product, and although the community loved the design and thought the product was beautiful, most still preferred flagship devices. This reaffirmed our positioning as a flagship only company and culture.

OnePlus X was announced by the China-based company in October 2015 and was launched a month later. The smartphone featured a 5-inch Full HD display and was powered by Qualcomm Snapdragon 801 SoC along with 3GB RAM and 16GB internal storage.

Although the smartphone was well-received by the reviewers and community, it didn’t perform well in terms of sales. Disappointed by the response to the OnePlus X, in 2016, the company said that it’s done making mid-range smartphone and won’t be releasing the successor of the OnePlus X.

As a result, the company has been launching only flagship smartphones from the last few years. Since the company launched OnePlus 3, it has been launching two “flagship killer” smartphones every year. After OnePlus 3, the company launched OnePlus 3T, OP5, OP5T and most recently, it launched the OnePlus 6.

Recently, Pete Lau confirmed that the company will stick to its current plan of launching only flagship smartphones and has no plan to launch a mid-range smartphone at least until 2021. So, for the next three year, there won’t be a successor of the OnePlus X or any other mid-range phone from OnePlus.

While the OnePlus X didn’t work as per the company’s expectation, the one product from OnePlus that no one anticipated will perform this well is the OnePlus Bullets Wireless Earphones. In the first sale of the wireless earphones in India, it was sold out within seconds and are still out-of-stock almost everywhere.

(Source)

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Wireless charging not yet right for OnePlus phones says CEO

Habeeb Onawole — Thu, 19 Jul 2018 11:40:38 +0000

In a recent trademark filing, part of the devices OnePlus listed the trademark would cover is a wireless charger. OnePlus at the moment doesn’t have a phone that supports wireless charging but apparently, it has been testing the technology.

In a recent interview, Pete Lau, CEO of OnePlus, disclosed that they have been testing wireless charging technology and will continue to do so. In his words “…we have not yet found a solution that meets our expectations for speed and convenience”. He also mentioned challenges like the increased thickness of the device and heating issues while charging.

The OnePlus 6 has a glass back but doesn’t support wireless charging

All of the above explains why the OnePlus 6 and its predecessors don’t have wireless charging. We also do not see the technology coming with the next OnePlus phone.

The OnePlus 6 is the latest smartphone from the manufacturer. It has a glass body that houses a Snapdragon 835 processor, up to 8GB of RAM, and 256GB of storage. Up in front is a 6.28-inch screen with a notch and a 2280 x 1080 resolution.

It also has a 16MP selfie camera and a 16MP + 20MP dual camera combo on the rear. Powering the device is a 3300mAh battery with support for OnePlus’ fast charging formerly known as Dash Charge.

(Source, Via)

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Photos of Amitabh Bachchan & Pete Lau Show Off The OnePlus 6 In Black & White (UPDATED)

Habeeb Onawole — Mon, 07 May 2018 23:53:41 +0000

(UPDATE: Tweet has been deleted but we have the pictures below)

The OnePlus 6 just showed up in fresh live photos and you should be excited. Yes, we know there have been quite a number of leaks regarding the upcoming device, but this latest one is special and that is because of its source.

Bollywood superstar Amitabh Bachchan, who is also the brand ambassador for OnePlus in India is the source of the latest leak. The actor shared photos of him and OnePlus CEO Pete Lau, on his Twitter page as part of a post to announce that launch invites become available tomorrow (today).

[envira-gallery id=”189537″]

In one of the photos, both Pete Lau and Amitabh Bachchan are each holding a OnePlus 6. Each of them is actually holding a phone that matches the top he is putting on. So we not only get to see the OnePlus 6 but we also know two color variants to expect when it launches.

CEO Pete Lau is holding the white variant while Mr. Bachchan is holding a black model. It is obvious the latter is covered in glass seeing as it is reflective. We can’t confirm if the white variant also has a glass back but at least we can make out the design of the phone.

The OnePlus 6 has dual rear cameras that are arranged vertically. The camera housing is black, and right below it is a LED flash, and a pill-shaped fingerprint scanner. There is also a OnePlus logo in red.

The second photo doesn’t hold much info but shows the both of them posing for a selfie.

From this photos, we know the OnePlus 6 will come in three different colors/design – white, black, and an Avengers special edition version.

The OnePlus 6 will launch on May 16 in London and on May 17 in Mumbai, India and China. If you reside in India and want to attend, try to grab an invite when it goes live at 10 AM local India time.

(Source, Via)

The post Photos of Amitabh Bachchan & Pete Lau Show Off The OnePlus 6 In Black & White (UPDATED) appeared first on Gizmochina.

OnePlus’ Pete Lau Explains the Firm’s Design Philosophy & the OnePlus 6 Design

Jed John Ikoba — Mon, 23 Apr 2018 17:04:58 +0000

OnePlus has already unmasked the design of its next flagship – the OnePlus 6 and the design screams “Apple”. Well, not entirely but the OnePlus 6 is expected to feature a notch design at the top of its display. The design has been met with lots of criticism from fans and this had prompted OnePlus’ CEO Pete Lau to make some clarifications on why the company had to settle for a notch design despite the disapproval of such by the majority of its fans.

Pete Lau has now released yet another essay which explains the company’s overall design philosophy. The CEO began with an insight into the major feature of a product which in his opinion is burdenless user experience. Pete Lau believes excellent industrial design should give people a sense of ease, which is best embodied by a burdenless feeling. The drive to achieve this is a long process which, according to the CEO, requires work on a daily basis to refine the subtle details, even if those details may seem minor.

By the way, Pete Lau also hinted that he isn’t only the CEO of OnePlus but also the product manager. So, he is in a good position to discuss. Curiously, the philosophical analysis talked about pursuing an “honest design” which will perfectly serve the function of the product and even embody the product itself rather than tacking on additional elements just for the sake of hype. While we tend to agree with the CEO, the statement seems to sacrifice innovation on the altar of “honesty”. Ironically, the OnePlus 6 is having a design similar to the iPhone X. While we look for the perfect smartphone, users are also known to gravitate towards innovation just like the full-screen revolution ignited by the Xiaomi MIX and fuelled by the Galaxy S8.

Pete Lau further created a controversy with his opinion on the smartphone design which we ordinarily see as something that should be different from the other smartphone, at least to some extent. The OnePlus CEO thinks we misunderstand industrial design. He opined that a truly good design does not deliberately pursue the exaggeration of the external form but may even extend to a prioritization of the internal form: the material, the craftsmanship, and the tiny details. With this kind of opinion, we’ll agree with the CEO that as the CEO and product manager, his greatest responsibility for the product lies in making tough but ultimately necessary decisions. I the long run, if the decisions are well-founded with principled reasoning, the end result will stand up on its own. Afterall, every decision the company claims it makes is based on countless rejections, resulting in a quick, continually iterative process.

The essay also touches on the OnPlus 6 design which he said also went through a similar process of continual iteration before reaching its current state. The company maintained its signature horizon line and precise curve to the back of the device which has remained as important elements of OnePlus’ design language right from the OnePlus One to the OnePlus 5T. He again reiterated that the device will come with a glass body. The company’s design team tested over 70 glass prototypes before selecting the best one and the device will have 5 layers of Nanotech Coating instead of 3 which give the back of the device a stronger impression of depth.

(source)

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OnePlus Records Over $1.4 Billion in Revenue With Healthy Profits

Habeeb Onawole — Mon, 15 Jan 2018 13:26:47 +0000

OnePlus CEO Pete Lau, revealed in an interview with The Telegraph that the company crossed the $1 billion mark. Since it was founded in 2013, this is the first time OnePlus has crossed this mark.

According to Pete Lau who is also a co-founder, the company recorded over $1.4 billion in revenue, doubling that of 2016. He also added that the figure comes with “healthy profits”. This is the first time the company will reveal its revenues in 4 years. Mr. Lau said the decision to be more transparent about revenues is “to send a signal that we’re a healthy company.”

It is no surprise that OnePlus had a great 2017. Its OnePlus 5 flagship phone received generally positive reviews. It was then followed by the OnePlus 5T in November, which is currently one of the best value for money phones in the market.

OnePlus’ plan for 2018 includes partnering with mobile carriers. For now, the company sells its phones unlocked in the US and Europe. However, carrier availability plays a huge role in the success of a company in these markets too.

Talking about product releases, Pete Lau said the company plans to continue releasing two new phones in a year. First is the OnePlus 6 which will be released later this year.

(Source)

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