Philips recently launched a new smart TV aptly named PUF8297 in China. The new smart TV comes in four display sizes: 55 inches, 65 inches, 70 inches and 75 inches and is already up for pre-orders in China. The pricing starts at 2799 yuan ($407) but those who pre-order the smart TV can get a discount of between 100 yuan to 300 yuan.

The Philips PUF8297 smart TV is equipped with an high-definition display with HD resolution of 3840 x 2160 pixels and 60Hz refresh rate. The device features Philips’ patented ambient light technology, which can automatically adjust the back LED light according to the content of the TV. This creates a more immersive viewing experience. In addition, it is also equipped with a smart light sensor, which supports smart light-sensing eye protection mode, which can sense changes in indoor ambient light and automatically adjust the screen brightness.

This TV has built-in dual independent speakers and supports Dolby Atmos, supplemented by ultra-wide surround sound, giving users a theater-level listening experience. The new product also supports the far-field intelligent voice control function. Users only need to say the wake-up word “Ding Ding Ding Dang” to activate the function, and operations such as video content search and weather query can be responded to promptly.

In order to further optimize the display effect of the sleek smart TV, Philips has equipped this 4K TV with a P5 image quality enhancement engine, supplemented by MEMC motion image quality compensation technology. Thus, high-speed motion scenes can be clearly captured, reducing image smearing and displaying more clearly.

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