Realme plans to allow user participation in its product design process

Jeet — Thu, 05 Aug 2021 05:19:56 +0000

Realme has been rapidly growing in terms of sales and market share ever since the company’s formation foundation in 2018. The company now has more than 100 million users globally, a goal which the brand planned to achieve by the end of this year.

Now, Realme CEO Sky Li has published an article acknowledging the feat and added that in the domestic market (China), the company was ranked first in terms of growth rate in the first half of this year.

Sky Li added that in the next three years, Realme will be launching a “User Co-creation Program” which will allow users to deeply participate in the design process of the company’s smartphones and AIoT products.

While a dedicated program for user participation in the design process of devices is quite new and interesting, Realme seems to be taking a leaf from its sister company OnePlus. During the initial days of OnePlus, the Pete Lau-led company heavily relied on user feedback to improve its smartphones and offer new features.

Realme has also set its next growth target of “Double 100 Million.” The company is hoping to increase the sales volume of its smartphones by 100 million by the end of 2022 and again do the same in the year 2023. It will be interesting to see if and how Realme manages to achieve this new goal.

Earlier this year, in March, Realme revealed that it had around 70 million users, having sold 42 million smartphones last year. At the time, the company was aiming to have a global user base of 100 million users by the end of this year. Realme has now achieved that goal well ahead of its deadline.

Madhav Sheth, CEO of Realme India and Europe had recently revealed that the company now has more than 100 million users globally. Out of those 100 million users, around 50 million are from India, making it the biggest market for the brand.

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Realme plans to allow user participation in its product design process