Apple, which has had a good year with the launch of the iPhone 13 series models in the market, has now emerged as the leading smartphone brand in the Chinese market for the fourth quarter of 2021.

According to the report from market research firm Counterpoint Research, Apple had a record-high market share in China in the fourth quarter of 2021, covering around 23 percent of the total smartphone market.

This indicates a year-on-year growth of 32 percent for the US-based tech giant. The report says that Apple’s pricing strategy helped to perform better in China, along with the exit of Huawei from the premium segment, making room for Apple to capture its market share.

Following Apple is China’s own Vivo with a 19 percent market share. The third spot has been captured by OPPO, having a 17 percent share. Both Vivo and OPPO have witnessed a decline of 6 percent year-on-year.

Honor has rapidly recaptured its position in the market and is now the fourth-largest smartphone brand in China, having a 15 percent share. The company also witnessed an impressive 50 percent YoY growth.

Xiaomi, Huawei, and Realme stand at fifth, sixth, and seventh positions respectively with 13 percent, 7 percent, and 3 percent market share. Other brands make up for the remaining 4 percent market share.

While brands like Apple, Honor, and Realme saw growth in Q4 2021, the overall Chinese smartphone market witnessed a 9 percent decline. However, for the entire year of 2021, Vivo emerged as the leading brand with a 22 percent market share, followed by OPPO, Apple, Xiaomi, Honor, Huawei, and Realme.

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Apple has seen some impressive numbers related to the sales of the iPhone 13 series and now the company is reportedly set to increase its lead with the bumper sales in the current quarter as well, i.e. from October to December this year.

According to a new report from Wedbush analyst Daniel Ives (via AppleInsider), the Cupertino-based technology giant is estimated to sell more than 80 million iPhones in the current holiday quarter, which happens to be Apple’s first fiscal quarter for 2022.

In his note, Ives writes: “Despite the chip shortage and Rubik’s Cube logistics that Apple (and every other technology, auto, and retail vendor) is dealing with we are seeing tremendous demand trends both in the US and China for iPhone 13 which is a positive sign that Apple could exceed selling 80 million iPhone units in the quarter with stronger Pro versions driving higher ASPs.”

It is further noted that between Black Friday and Christmas, the company could sell 40 million units of iPhones. Not just that, the company is also expected to sell up to 100 million Apple AirPods in this quarter.

This is in line with what J. P. Morgan had predicted based on the delivery times for the iPhone 13 series. The investment firm noted that with the delivery timeframe growing longer for the 2021 models of the iPhones, demand is surpassing supply by around 15%.

Apple’s iPhone production, like many other products, has been suffering from the global chip shortage and the estimated shipping time for the iPhone 13 was spanning weeks and has cost the company $6 billion. As per the report, Apple suppliers have managed to ease the shortage of certain components and with a production boom, it will be able to address the issues of availability and demand.

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