Last week Realme released the roadmap for the rollout of ColorOS 7 based on Android 10 for its phones. The rollout has 11 devices in total and is scheduled to end in Q3 2020. However, there are a number of devices missing from the list. A few days ago, Realme confirmed those phones will not be getting the update.

Apparently, there is a petition for Realme to release ColorOS 7 for the Realme 1, Realme 2, Realme C1, and Realme U1 seeing as they are missing from the rollout schedule. In response to a tweet urging the manufacturer to update the devices, the official Twitter account for Realme India Support replied the aforementioned phones will not get the ColorOS 7 update based on Android 10.

Hi Partha,
We would like to inform you that ColorOS 7 based on Android 10 update will not be rolled out for realme 1/ realme U1/ realme C1/ realme 2.

— realme India Support (@realmecareIN) November 29, 2019

That response will surely break the hearts of owners of these devices considering the fact that all four phones were released last year.

In our opinion, we wish Realme adopted Xiaomi‘s style of updating its devices whereby older devices get new features but still stay on their current Android version.

It is no surprise that Realme has left out some devices judging from its large portfolio in about 18 months. This is bound to happen when a manufacturer keeps churning out phones. Realme is not the only manufacturer guilty of this and that isn’t to say there aren’t manufacturers with fewer products who do not abandon devices after they have been released.

Nevertheless, we believe owners of these devices will keep clamoring for an update and may be lucky enough to get Realme to change their stance.

UP NEXT: Poll of The Week: Realme 5, Realme 5s, or Redmi Note 8?

(Source, Via)

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Chinese smartphone maker, Realme which came into existence over a year ago as an offshoot of Oppo has launched a wide variety of smartphones until now. The Realme lineup which started with chronology 1 has already reached 5, excluding the number 4 which is considered unlucky in China.

Having said that, the company has not abandoned software support on some of its earliest handsets. Realme 1 and Realme U1, in this context, are receiving a the latest version of ColorOS 6 which upgrades their security patch to October 2019. Besides, the update also introduces the Dark Mode which is rapidly gaining popularity with each passing day.

The full changelog except for latest security patch and dark mode is as follows:

New Additions

● Added realme laboratory
● Added data switch in the notification panel
● App cloner support more third-party applications
● Added manual lock function by long-press the power button
● Added Google Digital Wellbeing

User Interface
● Optimized system interface
● Redesigned the notification centre style

Android version

• Android 9.0

Editor’s Pick: Check out the Huawei Mate X 5G hands-on pictures

While the changelog on both the Realme 1 and Realme U1 is identical, the latter gets one photography centric change that is “Partial scene camera effect optimization“.

Noteworthy, the update package for both the handsets weighs over 2 GB, so consider skipping the update until not on an unmetered connection. Specifically, the Realme 1 package weighs 2.14 GB and Realme U1 package weighs 2.05 GB.

According to a senior Realme official, the OTA update is being rolled out in batches which have already reached about 5% users and all the remaining users shall receive it within a week.

Besides, the users who are eager to update their device immediately can do so by installing the update packages manually whose download links are listed below.

Download ColorOS 6.0 version CPH1861EX_11_C.45 for Realme 1

Download ColorOS 6.0 version RMX1831EX_11_C.15 for Realme U1

UP NEXT: Several Global Banks remove app support for Galaxy S10 & Note 10 models

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Realme, the smartphone brand backed by Oppo, has now started rolling out Android 9 Pie Beta version to its two smartphones — Realme 1 and Realme U1. With this Beta update, the company is aiming to gather user opinions and fix all bugs before the final version comes out in approximately three weeks.

The new ColorOS 6 Beta version, which now comes with Android Pie, will bring an overhauled visual experience with new UI elements and gesture navigation support. Users will also get updated notification icons in the status bar as well as an app drawer and new live wallpapers for better personalization.

Further, the camera will also receive the Nightscape Mode for improved low light shots as well as HAL3 support for better third-party camera support. Apart from these, the company will also be including a new Game Center and Community apps and the May security patch.

Coming to the specifications, the Realme 1 comes with a  6-inch Full-HD+ display and 84.75 percent screen-to-body ratio. Under the hood, the smartphone is powered by an octa-core MediaTek Helio P60 processor and comes in three variants based on memory configuration — 3GB, 4GB, and 6GB RAM.

As of the storage, the 3GB RAM model comes with 32GB of internal storage while the 4GB RAM model packs 64GB of onboard storage. The top-end variant having 6GB RAM packs 128GB of internal storage. All three models come with a dedicated microSD card slot, enabling users to further expand the storage capacity.

The phone sports a 13-megapixel rear camera with LED flash while there’s an 8-megapixel snapper for taking selfies and video calling. The device is fueled by a 3,410mAh battery and is optimized by AI Battery Management feature.

On the other hand, the Realme U1 features a 6.3-inch Full HD+ dewdrop display and is the world’s first smartphone to be powered by MediaTek’s Helio P70 chipset. The highlight of the smartphone is the camera module.

It features a dual camera setup on the back, consisting of a 13-megapixel primary sensor and a 2-megapixel secondary sensor. It comes with AI Photography and AI Beautigy+ features for enhancing the photography experience. On the front side, the phone comes equipped with a 25-megapixel Sony IMX576 sensor with f/2.0 aperture.

Read More: Realme X India launch to take place in the second half of 2019, confirms Realme India CEO Madhav Sheth

Connectivity options on the device include Dual 4G VoLTE, WiFi 802.11 b/g/n/ac dual-band (2.4GHz + 5GHz), Bluetooth 4.2, and GPS. The phone is running Android 8.1 Oreo operating system out of the box with ColorOS 5.2 on top and is powered by a 3,500mAh battery.

(Source)

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In December, Realme had claimed that it would be rolling out the Android 9 Pie update for its smartphones in first or second quarter of 2019. Today, the company has confirmed through its official forums site that it will be releasing the Android 9 Pie update in June for its smartphones.

In April, the company will be releasing the April 2019 Android security patch for three smartphone such as Realme 1, Realme U1 and Realme 3. In May, the May 2019 Android security patch will be rolled out for phones like Realme 2, Realme 2 Pro and Realme C1.

In June, Realme will be releasing the ColorOS 6 based Android 9 Pie OS for multiple smartphones for Realme 1, Realme 2, Realme C1, Realme 2 Pro and Realme U1. It hasn’t exactly mentioned the order of releasing Pie update for these phones. Also, there is no exact timeline mentioned, but the company promises to release the updates as stated in the forums thread.

Since it is a staged rollout, the aforementioned Realme phones are unlikely to receive the update on the very first day or simultaneously. The company will be releasing the update when it is completely sure they are free from major bugs. It will be posting respective OTA threads with the links to manually download the firmware when they are available.

• Read More: Realme 3 500,000+ units sold in three weeks; Realme Pro 3 debuting in April end?

The recently launched Realme 3 smartphone comes preinstalled with ColorOS 6.0 based Android 9 Pie OS. Also, the upcoming Realme 3 Pro smartphone will come preloaded with it. The ColorOS 6.0 that was announced in November 2018 sports a minimalistic look with white and gradient color backgrounds. It is equipped with AI machine-learning capabilities for saving power and optimized memory usage by freezing background apps. It has been designed for phones with bezel-less design.

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One of the features of the Realme 3 is its Nightscape mode. This allows for brighter pictures with less noise and no blur in low-light conditions. A few weeks ago, it was revealed that older Realme phones will also get the feature via an update. Today, the company’s CEO disclosed when the update will arrive.

Madhav Sheth who is the CEO of Realme Mobiles shared in a Tweet earlier today that the nightscape mode will arrive on the Realme 1, the Realme 2 Pro, and the Realme U1 in the first half of 2019. He also added that the feature will come along with the update for Android Pie just as we predicted.

Rm 1, 2 Pro, and U1 users will get the “Nightscape” mode to arrive with their Android Pie update within the first half of 2019.
Happy Sunday !!

— Madhav Sheth (@MadhavSheth1) March 24, 2019

READ MORE: Realme claims to have sold over 210,000 units of Realme 3 in India

At the moment, there is no info on when the Realme 2 and Realme C1 will get the feature but at least we now know it won’t be arriving in the first half of the year.

(Source)

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Updates are an important part of a phone’s life cycle. You want to know that there is software support for your phone after purchasing it that will bring new features and fix issues associated with the device. If you own a Realme smartphone, you should expect an update this month as the CEO has announced new features coming to a number of its devices and when you should expect them.

Guys update plans for Feb:
RM 1: End of Feb
* Bootloader Unlock Function
* Add Reboot Feature
* Security Level: Feb'19
RM 2 / C1: End of Feb
* Security Level: Feb'19
RM 2 Pro: End of Feb
* Fingerprint Shutter
* Security Level: Feb'19
RM U1: End of Feb
* Security Level: Feb'19

— Madhav Sheth (@MadhavSheth1) February 11, 2019

CEO Madhav Sheth revealed in a Tweet this morning that it will be updating its lineup by the end of February. Below are the devices getting updated and the changelog:

Realme 1

• Bootloader unlock function.
• Reboot feature.
• February 2019 security patch.

Realme 2 and Realme C1

• February 2019 security patch.

Realme 2 Pro

• Fingerprint shutter – this should allow you to use the rear-mounted fingerprint scanner as a shutter button which comes in handy when taking a selfie.
• February 2019 security patch.

Realme U1

• February 2019 security patch.

Hey, all our Realme smartphones up to date will get ColorOS 6 update in the first half of 2019. Keep an eye on our social media handles as well as our official community for more updates on the same. https://t.co/NHQVnLIK0p

— realme India Support (@realmecareIN) February 11, 2019

Hey, all our Realme smartphones up to date will get Android Pie update in the first half of 2019. Keep an eye on our social media handles as well as our official community for more updates on the same. https://t.co/NHQVnLIK0p

— realme India Support (@realmecareIN) February 11, 2019

In separate tweets, the official Twitter account for Realme India Support confirmed that all their phones will get Android Pie and ColorOS 6 in the first half of 2019.

(Sources: 1, 2, 3)

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In the face of a saturated smartphone market, OEMs are deploying all the strategies in their arsenal to outwit the competition. BBK subsidiary OPPO used the Realme brand as its take on the entry-level smartphone market. The brand was announced in May this year and came out as sort of a surprise. The Realme 1 was the first phone released under the brand but since then, Realme has released four more devices.

Interestingly, the brand has been a huge success as the brand recently announced via its official Twitter account that it has sold 4 million phones in 7 months globally. This is a culmination of the successful outings the brand has enjoyed in various markets outside India. It was first launched in India but recently made its entry in China where it outsold Samsung and Xiaomi during Singles’ Day. The Realme brand also posted an amazing feat in Indonesia on popular online retailer Lazada. The low pricing of the models, as well as the promotional sales events, helped the brand reach the 4 million mark.

Your favorite #Realme smartphone is now just one step away from your place!
Buy them from one of our REAL Partner stores offline.
Check out the cities we are opening this month and tell us which city do you want us to come next. pic.twitter.com/UUpOmpzwn2

— realme (@realmemobiles) January 2, 2019

Read Also: Realme A1 budget friendly smartphone tipped to debut soon

In addition, the Realme brand has also announced that it is now taking its phone sales from online sales only to incorporating offline sales. This is going to be happening in India where the models will be available in physical stores in a number of cities across India. The first set includes Mumbai, Banglore, Rajkot, Ahmedabad, Kolkata, Jaipur, Guwahati, Pun, Dehli, Noida, and Lucknow. Te brand equally disclosed that 50 cities will be added every quarter while it has set its target to make the Realme phones available in up to 20,000 retail stores in India this year.

(source 1, 2)

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Having an effective communication channel with your customers is a great step towards success and Realme seems to have embraced that culture. Yesterday, the manufacturer released a post detailing its update schedule, mainly for the month of December but also for what is to come in 2019.

Below are the devices getting updates this month along with the changelog and when they will get them:

I am sure Realme 2 and Realme C1 owners are pretty excited to know ColorOS 5.2 is coming this month. The update already arrived on the Realme 1 a few weeks ago.

Realme says the exact dates for the updates have not been determined. There is also a chance that the OTA update won’t arrive on some devices until January since it will be a gradual roll-out.

READ MORE: Realme to soon expand its operations to Pakistan

It will also excite you to know that Realme devices will get the ColorOS 6 update which will be based on Android Pie. The update will arrive next year but the dates will definitely vary for each device. Also fixes for some issues which were not mentioned above will be bundled with the update.

(Source)

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Recently, Realme announced that it’ll be releasing ColorOS 5.2 update for its Realme 1, 2, 2 Pro and C1 smartphones. Now the company has shed more light on its update rollout plans and has confirmed that the Realme 2 will get ColorOS 5.2 update by December-end.

Further, the company has also confirmed that the Realme 2 will be also be updated to Android 9 Pie. In a tweet, the company has confirmed that it would be releasing Android Pie for both the Realme 1 and Realme 2 smartphones ‘soon’.

However, the company has not yet revealed specific timeframe but it seems that the update will be released early next year. Since the ColorOS 5.2 for Realme 2 will be rolled out in December-end, we expect the Android Pie for the same to be available by the end of the first quarter next year.

Previously, the company had confirmed that the Realme 1 will be receiving the Android Pie update and it appears that the Android 9 Pie for the Realme 1 will be released a little sooner than the Realme 2. We expect the company to release more details regarding this in the coming weeks.

The company has still not revealed anything related to the Android Pie update for the Realme 2 Pro but given that the Realme 2 is confirmed to get Android 9 Pie, the 2 Pro should also be updated to the newer version of Android.

What is to be seen is if the company plans to roll out Android Pie update for the Realme C1, which is the most affordable smartphone from the company so far. The phone was priced at Rs. 6,999 (approx. $97) in India when launched, however, it received a price hike recently and is now retailing for Rs. 7,999, roughly $111.

Read More: Realme expands operations to Malaysia, launches three devices — Realme C1, 2, and 2 Pro

Apart from Realme C1, the Realme 2 has also received a price hike. As for the 2 Pro, the company has confirmed that the phone will not get a price hike. Realme was created by Oppo as an online-only brand but the Realme phones are now available for purchase through offline channels in India, thanks to the company’s partnership with Reliance.

(Source)

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Realme, the sub-brand of Oppo, is having an impressive run in the Indian market since its debut, thanks to its aggressive pricing. Post its success with hardware, the company now seems to be focusing on crucial factors for the smartphones — software and regular updates. The company has announced a new ColorOS 5.2 update for all its smartphones — Realme 1, 2, 2 Pro, and C1.

Realme 1, the company’s first smartphone, received an OTA update that enables the device to get ColorOS 5.2 update. The device will receive the actual ColorOS 5.2 Beta update from November 16 with fixes for developer options’ flashing, single-swipe notification dismisses, and a headset icon. The public update will start rolling out shortly after 25th November.

The new software update for Realme 2 and Realme C1 will also include the November security patch, along with hotfixes to the Android operating system and Realme’s own security fixes. While both the devices will receive ColorOS 5.2 update in due course, the company has revealed a specific timeline.

The Realme 2 Pro is slated to receive an OTA update on 20th November which will make the device ready for the upcoming ColorOS 5.2 Beta. However, a statement from the company regarding the ColorOS 5.2 update suggests that the update won’t be released immediately and that there could be a delay.

The ColorOS 5.2 features a new user interface which aims to give users a more smart and efficient experience. It also has a smart assistant that helps with a lot of things from object recognition to code scanning, app prediction, and even payment and smart driving mode.

Read More: Realme increases pricing for its Realme 2 and Realme C1 smartphones in India

Oppo has also introduced a ‘Smart Bar’ in the newer version of the OS, which enables users to switch between apps, transfer files, reply message, or take screenshots when playing a game or watching a video, without interruption. To know more about the ColorOS, head on to its official landing page.

(Source)

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Realme, a new smartphone company that recently started operating as an independent brand after its split from parent company Oppo, has now announced that it has crossed the one million mark for its smartphone sales.

The one million smartphone sales include combined sales figures for both of its smartphones — Realm 1 and Realme 2. This development comes just after 4 months of the Realme 1 launch and just two weeks since the Realme 2 went on sale in India.

During the first flash sale of Realme 2 in India, the company sold 200,000 units within just 5 minutes on online market Flipkart. A week later, during the second flash sale, the company claimed to have sold 170,000 units, bringing the total sales of Realme 2 in India to 370,000 units. The company has not yet revealed the number of units it sold in the third flash sale that took place today.

The Oppo Realme 1, announced in May this year, features a 6-inch Full-HD+ display with screen resolution of 2160 x 1080 pixels and an 84.75 percent screen-to-body ratio. The device is powered by an octa-core MediaTek Helio P60 processor clocked at 2GHz. It comes in three models based on memory configuration — 3GB, 4GB, and 6GB RAM. The 3GB RAM model comes with 32GB of internal storage while the 4GB RAM model packs 64GB of onboard storage. The top-end variant having 6GB RAM packs 128GB of internal storage.

Coming to the camera department, the phone sports a 13-megapixel rear camera with LED flash and on the front side, there’s an 8-megapixel snapper for taking selfies and video calling. It has a Face Unlock feature that is claimed to unlock the smartphone in just 0.1 seconds. It runs ColorOS 5.0 based on Android 8.1 Oreo operating system and is fueled by a 3,410mAh battery.

On the other hand, the Realme 2 features a bigger 6.2-inch display but the company has downgraded the screen resolution from Full HD to 720p HD+. The FullView 2.5D curved glass display with 18:9 aspect ratio offers a screen resolution of 1520 x 720 pixels and is protected by Corning Gorilla Glass.

It is powered by Qualcomm‘s Snapdragon 450 octa-core processor clocked at 1.8GHz and comes in two variants — 3GB RAM with 32GB internal storage and 4GB RAM with 64GB internal storage. There’s a 13-megapixel primary sensor paired with a 2-megapixel secondary sensor. On the front side, there’s an 8-megapixel shooter for taking selfies and video calling. The phone runs on Android 8.1 Oreo with the company’s own ColorOS 5.1 custom interface and is fuelled by a bigger 4,230mAh battery.

• Read More: Official video advert shows Realme 2 Pro with a water-drop notch and dual rear cameras

Realme has scheduled a launch event on 26th and 27th September in India, where the company will be launching the Realme 2 Pro, which the company says will be the real successor of the Realme 1 launched last year.

(Source)

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OPPO had unveiled its Realme 2 smartphone around a week ago. It is the second Realme device from the company after the Realme 1 phone that was launched earlier this year. The first sale of the Realme 2 handset took place at 12:00 PM in India on Flipkart. The smartphone has been with impressive first day sales since it was sold out in just minutes.

Flipkart is selling the 32 GB storage + 3 GB RAM edition of the Oppo Realme 2 with a price tag of Rs. 8,990. The higher model that includes 64 GB storage + 4 GB RAM is listed for Rs. 10,990 on the retailer site. Both the models come in color choices like Diamond Black and Diamond Red. There is no information on the second sale of the phone. It is likely it may go on sale again on Tuesday in the coming week. At the launch event, the company had confirmed that Blue variant of the smartphone will be available for purchase from October.

Realme has already confirmed that Realme 2 Pro smartphone will be debut in this month.  Probably, it may arrive with some bumped specs like better processor and 6 GB of RAM. The Redmi 6 Pro by Xiaomi is slated to go official on Sept. 5 in India. It appears that the upcoming Realme 2 Pro could be a good rival for the Redmi 6 Pro.

Read More: The OPPO F9 Pro isn’t Flipkart exclusive; now available on various channels

The Oppo Realme 2 that has a model number of RMX1805 features a notched IPS LCD display of 6.2 inches that supports HD+ resolution of 720 x 1520 pixels. The Snapdragon 450 chipset that includes a 1.8 GHz octa-core processor is present under the hood of the smartphone. It features a dedicated slot for adding a microSD card.

The 13-megapixel + 2-megapixel dual camera setup resides on the backside of the Realme 2. At the front is the f/2.2 aperture 8-megapixel front-facing camera that comes with AI features for capturing enhanced selfie shots. The ColorOS 5.1 based Android 8.1 Oreo OS is preinstalled on the smartphone. It is packed with a 4,230mAh battery.

Were you able to purchase the OPPO Realme 2? What’s your opinion on the smartphone? Share us your thoughts by posting your comments below.

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Last month, OPPO had introduced its sub-brand called Realme in India by launching Realme1 smartphone. The Amazon India exclusive phone has been available for buying in colors like Diamond Black and Solar Red. Realme had confirmed yesterday through its official Twitter account that the Realme 1 will be soon available in a new color variant of Moonlight Silver in India.

The Moonlight Silver color variant will be a limited edition of the Realme 1 phone. The handset will be launching on June 18 with a price tag of Rs. 10,990 (~$162). This model will be featuring 4 GB of RAM and an internal storage of 64 GB. Here is the official image of the Moonlight Silver Realme 1.

Read More: OPPO Find X to Rival Vivo NEX with a Full Screen Design, Teaser Confirms!

As far as other specs of the OPPO Realme 1 are concerned, it features a 5.99-inch IPS LCD display that supports HD+ resolution of 720 x 1440 pixels. The handset is fueled by MediaTek Helio P60 chipset that includes a 2.0 GHz octa-core processor and Mali-G72 MP2 graphics. The other color variants are also available in storage and RAM variants such as 32 GB ROM + 3 GB RAM and 128 GB ROM and 6 GB RAM. For additional storage, the Realme 1 is equipped with a microSD card slot.

The Realme 1 is fitted with a LED enabled rear camera of 13-megapixel that has an aperture of f/2.2. The frontside of the phone features an 8-megapixel camera with f/2.2 aperture. It is loaded with Android 8.1 Oreo that is overlaid with ColorOS 5.0. The handset receives power from 3,410mAh battery.

(source)

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Recently, Oppo had announced a new sub-brand especially for the Indian market — Realme. The company has today launched the first smartphone under its Realme brand — Oppo Realme 1. The smartphone has been launched in partnership with Amazon India, and thus, will be exclusively available through Amazon.in. According to the company, the smartphone is a “Made In India” product.

The Oppo Realme 1 features a 6-inch full-HD+ display with screen resolution of 2160 x 1080 pixels and an 84.75 percent screen-to-body ratio. Under the hood, the smartphone is powered by an octa-core MediaTek Helio P60 processor clocked at 2GHz. The device also packs dual-core AI-specific chip and comes in three variants based on memory configuration — 3GB, 4GB, and 6GB RAM.

As of the storage, the 3GB RAM model comes with 32GB of internal storage while the 4GB RAM model packs 64GB of onboard storage. The top-end variant having 6GB RAM packs 128GB of internal storage. All three models come with a dedicated microSD card slot, enabling users to further expand the storage capacity.

Coming to the camera department, the Oppo Realme 1 sports a 13-megapixel rear camera with LED flash. On the front side, there’s an 8-megapixel snapper for taking selfies and video calling. The company says that it comes with Oppo’s AI Beauty 2.0 feature that offers 296-point facial recognition along with beautification feature.

While the smartphone doesn’t come with a fingerprint sensor, it comes equipped with Face Unlock feature, which according to the company, can unlock the smartphone in just 0.1 seconds. The device also features AR stickers for both the front and rear cameras.

The company says that the device comes with an AI Board assistant. The phone supports dual 4G VoLTE along with the usual set of connectivity options such as Wi-Fi, Bluetooth, and GPS. As of software, it runs on ColorOS 5.0, which is based on Android 8.1 Oreo operating system. The phone is fueled by a 3,410mAh battery and is optimized by AI Battery Management feature.

Currently, only the 6GB RAM and 128GB storage variant will go on sale in India in the first sale, which will take place on May 25th at 12:00 pm on Amazon India. The other variants with 3GB RAM + 32GB storage and 4GB RAM + 64GB onboard storage will be available in India after about a month.

The 3GB RAM model has been priced at Rs. 8,990 (approx. $133) while the 4GB RAM variant will be available for a price of Rs. 10,990 (approx. $162). The high-end model having 6GB RAM costs Rs. 13,990, which roughly converts to $206. It will be available in three color options — Diamond Black, Moonlight Silver, and Solar Red.

As for the launch offers, the smartphone is being offered with a 5 percent cash back on SBI cards, Jio benefits worth Rs. 4,850. The company is also throwing in a free case and a free screen protector.

At this price point, the Oppo Realme 1 will be up against the Xiaomi Redmi Note 5 Pro, which comes with 4GB RAM + 64GB storage and 6GB RAM + 64GB storage. Xiaomi recently hiked the pricing of the Redmi Note 5 Pro and now it starts at Rs. 14,999.

Read More: OPPO F7 Youth Appears in Promo Video, Reveals 25-Megapixel AI Selfie Camera

With Realme, Oppo is aiming to take on another China-based company Xiaomi, which accounts for almost 60 percent of mobile devices shipped through the online retail segment. The Realme brand has been positioned by Oppo as a “premium mid-range smartphone brand”. According to the company, it will comprise smartphones in the Rs. 10,000 to Rs. 20,000 price range, but the company has kept the doors open for premium models in the future.

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On May 15, OPPO will be launching the Realme 1 smartphone to introduce its new sub-brand called Realme. Earlier today, a leaked image had surfaced to reveal the glass rear of the Diamond Black edition of the Realme 1 phone. The rear design of the phone resembles with the low-budget OPPO A3 phone that was launched in China recently. The Realme 1 has surfaced on AnTuTu and Geekbench benchmarking platforms to reveal some of its key specs.

According to 91Mobiles, its source has revealed that the MediaTek Helio P60 will be powering the 6 GB RAM edition of the Realme 1. This suggest that the Realme 1 could be also available in lower RAM configuration. The Realme 1 landing page on Amazon India states that the smartphone features an AI processor. Interestingly, the Helio P60 that is rumored to powered the Realme 1 features a multi-core AI processing unit.

On AnTuTu, the 6 GB RAM variant of the smartphone has scored 1,39,432. Also, on Geekbench 4, it has scored 1,524 and 5,871, respectively on single-core and multi-core tests.

The other specs of the Realme 1 smartphone are under the wraps. What is known is that it will be coming with AI powered selfie-snapper. Also, in order to deliver better battery performance, the Realme 1 is rumored to arrive with AI battery management feature.

Read More: Oppo F7 Diamond Black Cricket Limited Edition Launched In India For Rs. 21,990

OPPO has been aggressively marketing its brand offline, but it is only now that the company is aiming to build its online presence through the Realme sub-brand. Forthcoming handsets introduced under the Realme branding will be available for buying online only. These phones are expected to be priced between Rs. 8,000 (~$120) and Rs. 15,000 (~$225). As far as the Realme 1 is concerned, it will be youth-centric smartphone and it will be exclusively available through Amazon India.

(via)

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OPPO will announce the first smartphone under its new sub-brand, Realme, on the 15th of May. The first phone under the sub-brand is the Realme 1 and a live photo just leaked on online.

The Realme 1 looks just like the render we saw when we first heard about the brand. The picture shows just the rear but there is a lot we can make out of it. The Realme 1 has a glass back with a polygonal design. There is no oleophobic coating, so this is a serious fingerprint magnet as you can see from the smudges on the device.

There is a single camera lens albeit slightly raised, at the left corner of the phone, and a LED flash beside it. The name of the brand is written in the middle in lower case and at the bottom, we have OPPO’s own logo and a text that reads “Designed by OPPO Assembled in India”.

The phone has a metal frame coated in silver. We can make out a 3.5mm audio jack and a USB port at the bottom. The power button is on the right and volume controls are on the left of the device.

While we can’t see the front of the device, the Realme 1 is said to have a notched display of an undisclosed size. With respect to specs, the Realme 1 is rumored to have an Helio P60 processor and up to 6GB of RAM.

READ MORE: OPPO Find X Moniker Trademarked; Could be an Ultimate Flagship Phone

With these specs, the Realme is in the upper mid-range category and doesn’t look like it will be as affordable as earlier reported. Although there are also reports there will be less-powerful variants.

The Realme 1 launches May 15 and will be an Amazon India-exclusive.

(Source, Via)

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OPPO and Vivo that belong to BBK Electronics from China gained decent market share in India by aggressively selling their phones offline. Now, OPPO is gearing up to build its online presence by launching a new sub-brand called Realme. The Realme 1 will be the first smartphone under the new brand. The Chinese firm has officially confirmed that it will be launching the first Realme phone on May 15 and it will be exclusively available for buying through Amazon India.

Rumors surrounding the Realme series reveal that forthcoming phones under the new brand would be priced between Rs. 8,000 (~$120) and Rs. 15,000 (~$225) and it will be aimed towards the youth. The below image shows that the Realme series would include stylish phones with impressive specs.

One of the images present on the landing page for upcoming Realme lineup on Amazon India shows that the upcoming Realme phone would be featuring a unique Diamond Black design. Also, the Realme series will be equipped with AI capabilities.

The above image resembles with the rear design of the OPPO A3 phone that was recently launched in China. Hence, it seems that the OPPO A3 could be rebranded as Realme 1 for India. The handset features a notched display designed like the iPhone X. As far as AI is concerned, it features AI-based beautification, scene recognition and 128-point facial identification features.

Read More: Oppo A83 (2018) With 5.7-Inch Full View Display Launched In India For Rs. 15,990 ($241)

Dual Branding Strategy: Will it Work for OPPO?

Xiaomi has Mi series such that generally includes phones with higher specs and expensive pricing are not doing very well in India. For instance, the Xiaomi Mi 5 was met with lukewarm response in 2016 because of which it had to skip the launch of Mi 6 last year. This year, the company again tried its luck in the premium smartphone market by launching the Mi MIX 2. Through a recent interview, Xiaomi CEO Lei Jun had revealed that the Mi MIX 2 was not received well in the country. However, the Redmi and Redmi Note series have been so successful for Xiaomi that it has managed to dethrone Samsung to become the number smartphone brand in India.

Huawei had launched the Huawei P9 series in India in 2016, but it skipped the P10 series last year. However, its again with the premium P20 Pro this year. On the other side, its Honor brand is doing quite well in India. Smartphones like Honor 7X and Honor 9 Lite have attained good popularity in India.

Motorola phones like Moto G series and Moto E series are popular in India. However, the Lenovo that owns Motorola brand has failed to attract the Indian audience. It had released the Lenovo K8 Plus in September 2017 and since it has not launched any Lenovo-branded phone. Motorola brand has more visibility in the country and the company has been consistently build up its retail presence in India by opening new Moto Hubs offline stores.

Dual branding has worked for some of these companies in China, but the strategy has failed to gain traction in India. Oppo has the new Realme sub-brand coming for India. Will the dual branding strategy work for Oppo? Will it able to disturb the sales of Redmi and Redmi Note series? Share us your opinion by posting your comments below.

(source)

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