realme 5G smartphones Archives - Gizmochina

Realme is the fastest growing 5G smartphone brand, records massive 831% jump

Sean — Wed, 29 Dec 2021 08:59:24 +0000

A new report has just revealed interesting information about the 5G Android smartphone market. The segment has seen great growth in recent times, with Realme taking the crown for being fastest growing brand in the market.

According to a Counterpoint Research report, the Chinese smartphone brand saw a massive 831 percent growth in the third quarter of this year. The sizeable jump was thanks to its great performance in regions like India, China, and Europe. Counterpoint added that the brand even managed to out pace the market with its 5G smartphones sales growing 831 percent year on year, which is a lot higher than the global rate of 121 percent.

Varun Mishra, Senior Director at Counterpoint noted that “realme with its strong multi channel strategy and a wide 5G portfolio across price-bands helped it grow the fastest.” Similarly, the smartphone maker’s CEO and Founder Sky Li said that “Our goal is to help at least 100 million young people worldwide to enjoy the benefits brought by 5G technology with 5G powered smartphones at the core.”

As of right now, the company is also the world’s fifth largest Android smartphone maker. In other words, its overall growth can also be attributed to its strong focus on 5G technology. Realme has invested heavily in 5G smartphones’ research and development while also seeking to diversify its product line as well. So despite being a “young” company compared to some of its rival tech giants, it has still managed to acquire an overall 5G phone market share of 15.5 percent in Q2 2021.

Realme is now the 4th largest Chinese smartphone brand, Ranked 6th Globally

Sean — Wed, 22 Sep 2021 09:30:09 +0000

Earlier today (22nd September 2021), Realme held a product launch conference, in which, it announced a new smartphone, the GT Neo2. During this event, the company also revealed that it had become the fourth largest smartphone brand from China and has even managed to reach the sixth spot in the global rankings.

According to the Chinese smartphone maker, the data was from the known analytics/market research based firm, Counterpoint Research, who found that Realme’s smartphone shipments reached 15 million in the second quarter of this year. This marked a whopping 135.1 percent increase year on year. The shipments even propelled the brand into the fourth spot as a Chinese OEM and had it enter the top 6 rank globally for the first time ever.

The report further added that the company is the world’s fastest growing smartphone brand with sales of 100 million units. In Q2 2021, Realme ranked first in the Philippines and Bangladesh, fourth in India, and fifth in Europe. During this same period, it even managed to record a sales increase of a massive 1,006 percent year on year in the Chinese market. This also made it as the fastest growing smartphone maker in the first half of the year.

Furthermore, the company’s market share of 5G handsets also grew from 8.8 percent in the first quarter to 15.9 percent in the second quarter. In this category, Realme ranked third. The company also stated that the company has set its next goal, which is to achieve a “double 100 million” by the end of 2022. By 2023, it aims to further raise the sales volume to hit 100 million units.

[Update] realme to invest $300 million and setup 7 R&D centers across the globe to boost 5G rollout

Balaji S — Mon, 12 Apr 2021 15:52:35 +0000

Update April 14

There was a mistake regarding the investment amount in the PR sent to us. realme is investing $300 million in the 5G development. The changes have been made accordingly.

Original story as follows…

realme has been on a mission to bring the 5G to users around the globe. It is gearing up to launch the 5G version of the realme 8 series soon and has even launched flagships like realme X7 Pro in markets of SEA, India, and other global markets. To accelerate the company’s vision to democratize 5G, it is investing more and setting up new R&D centers.

In a press release, the company’s CEO Sky Li says that the company is a “popularizer
of 5G” in the global arena. realme has always voiced towards the expansion of 5G and in the latest efforts, it ramping up the scale to a greater extent.

The company’s area of focus seems to be in high-performance and affordable 5G products that will cover 70% of its global portfolio in two years. As mentioned above, it is targeting younger generation users in countries like India, Southeast Asia, and Europe.

In the future, it is also planning to set up 10 5G pop-up stores with experience zones exclusively for young people(Gen Z users) to experience first-hand 5G technology in cloud gaming and ultra HD live broadcasts with AR.

realme started its 5G journey with the launch of realme X50 5G back in January 2020. Following this, it has launched several products at aggressive prices and the latest Narzo 30 Pro 5G is an example of it. To make the 5G rollout easier, the company is now investing $300 million ~~$30 million~~ and setting up 7 R&D centers across the globe.

Specifically, it says that it will allocate nearly 90% of the R&D resources for the development of 5G technology, products, and application scenarios. This year, i.e, 2021, it is setting up pilot testing plants in 10-15 markets.

Apart from the roster mentioned above, realme says it also contributes to the construction of 5G networks by working with industry partners, such as major telecoms operators, Internet providers, and application developers to explore new high-end 5G technologies.

Not just that, realme is also aware of the AIoT market and is taking the “smartphone and AIoT” dual approach to catalyze the process. It has already committed to launching more than 100 AIoT products in 2021.

realme was the fastest-growing smartphone brand to hit 50 million shipments last year and the push for 5G will only aid the company further this year. Nevertheless, we wish the company good luck in keeping up the momentum going into 2021 and beyond.